Purpose: This research aims to evaluate the effect of eleven sub-variables under Attitude, Subjective Norms, and Perceived Behavioral Control on the over the counter (OTC) medicine purchasing behavior of Lebanese consumers. The study will also examine the mediating role of intention in determining consumer behavior. Design/methodology/approach: A questionnaire was developed and shared with 272 respondents through social media platforms. Quantitative data was collected to investigate the effect of Attitude, Social Norms, and Perceived Behavioral Control on consumer Intention and Behavior. Results ...

Purpose – Previous researches have shown a gap in empirical testing, particularly in measuring the variability of supply chain factors. This study aims to address this gap by investigating the relationship between the variability of supply chain disruption factors and the financial performance of companies operating in the automotive sector in Europe. Design/methodology/approach – This study will use the panel data regression methodology. This method will allow us to analyze the effect of supply chain disruptions over time and across multiple companies and countries, and control for both individual ...

Purpose: This thesis aims to analyze the digital marketing tactics used by marketing specialists at Lebanese Civil Society Organizations (CSOs) to identify the most effective practices for increasing volunteerism, expanding the audience, and attracting donors. Research Method: The study used qualitative research, conducting in-depth interviews with five experienced marketing specialists working for CSOs. Findings: Social media, email, and content marketing tactics are effective in engaging more volunteers, expanding the audience base, and attracting funds from international donors. Search ...