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Browsing FACULTY OF BUSINESS ADMINISTRATION & ECONOMICS by Subject "Consumer behavior--Lebanon"

Browsing FACULTY OF BUSINESS ADMINISTRATION & ECONOMICS by Subject "Consumer behavior--Lebanon"

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  • Appearance matters : the influence of packaging on consumer behavior : the case of perfume packaging in the Lebanese market 
    Hayek, Tina (Notre Dame University-Louaize, 2021)
    Purpose – The purpose of this paper is to evaluate and describe the role that perfume packaging plays in consumer behavior and how it affects the Lebanese consumer’s choice of perfume. The objective is to detail factors affecting perfume choice and describe the influence of packaging on this process. For that, secondary and primary data is collected and analyzed in order to elaborate and test the hypotheses. Design/methodology/approach – A deductive quantitative research was conducted using a questionnaire distributed online and answered by Lebanese perfume buyers. The data obtained from 307 ...
  • Assessing the implementation of Green Mobile Telecommunication Systems in Lebanon: a consumer perspective 
    El-Zoghby, Michel (Notre Dame University-Louaize, 2013)
    Mobile telecommunications are one of the fastest developing sectors in the world. Both high usage and demand gather to show how this sector is increasing especially with the energy resources it requires to operate. Mobile telecommunications have a direct effect on the environment related to the usage (users' behavior, network's interaction, power and energy saving, etc.). Therefore, there is a serious need of going green in mobile telecommunications. The telecommunications sector in Lebanon is complex as different inter-related parties such as the government, the private sector, and the consumers ...
  • Consumer behavior in the Lebanese restaurant industry: the concept of sensory marketing 
    Kallas, Elias (Notre Dame University-Louaize, 2012)
    The objective of this study is to determine the major factors influencing consumer behavior in the Lebanese restaurant sector while also examining the application of certain tools used in sensory marketing such as music, scents and colors. Sensory marketing is a a new trend gaining great attention in the marketing field, it uses various tool to tackle consumers’ five senses thus influencing their behavior and perception of a brand. The goal is to achieve brand awareness, differentiation and loyalty. To achieve the research objectives a quantitative research was prepared. A questionnaire was ...
  • Exploring the effect of fashion leaders on followers' purchasing behavior : insights from keserwan 
    Challita, Carol (Notre Dame University-Louaize, 2021)
    Purpose – This research aims to explore the impact of fashion leaders on followers’ shopping frequency in Keserwan, Lebanon. This thesis will study the relationship between celebrity influencers, fashion influencers, in-store fashion employees, demographics and followers’ shopping frequency. The purpose is to have those findings become helpful for Lebanese fashion retailers within knowing how to be able to know what items will sell more than others and how to manage inventory as well as reduce loss of profit. Design/methodology/approach – Employing a deductive approach, this study presents one ...
  • Green consumerism in Lebanon : an assessment of factors that influence consumer's willingness to buy a "Green" car 
    Mehanna, Charbel (Notre Dame University-Louaize, 2010)
    Nowadays, the whole world is facing a global climate change due to GHG emissions. Transportation is the second source of air pollution in the world. This thesis is treating the green consumerism within the automotive industry. Specifically, it assesses the factors that influence the willingness of consumers in Lebanon to buy a "green" car in an attempt to reduce air pollution and therefore climate change. This study is an environmental economic study in that it uses a Contingent Valuation Method (CVM) and assesses Willingness to Pay (WTP) of consumers for environmental protection. In addition, ...
  • Green marketing : consumer behavior towards environment friendly fast moving consumer goods (FMCG) in Lebanon 
    El Souri, Diala (Notre Dame University-Louaize, 2016)
    Purpose – this paper aims to understand how familiar the Lebanese are with environmentally friendly FMCG and explore the major factors affecting behavior towards these products. In addition to understanding who the Lebanese green conscious consumer is. Ultimately, to have a distinctive study available in Lebanon as a reference for future studies. Design/methodology/approach – this research is mainly confirmatory since it is based on a previous research; however it has an explanatory aspect as well since there were no similar studies published in Lebanon. A deductive approach is used since ...
  • The impact of word of mouth occuring through Facebook on the Lebanese consumer's purchase behavior 
    Chebaro, Alia Bachar (Notre Dame University-Louaize, 2013)
    Social network sites are websites that offer a medium for social media which is best described as an intermediate that allow the exchange of contents (Goddard, 2010) and thoughts (Luna, 2011). One of the activities practiced on social network websites is social network which is the pattern of advice seeking and advice giving used to reduce the risk of a decision taken by a decision maker (Goddard, 2010). Social networking through social media has become a phenomenon since it gave users connected to internet a chance to share their opinion and get in contact with other users instantly, easily and ...
  • OTC consumer purchasing behavior : the case study of Lebanon 
    Hanna, Sarah (Notre Dame University-Louaize, 2023-04)
    Purpose: This research aims to evaluate the effect of eleven sub-variables under Attitude, Subjective Norms, and Perceived Behavioral Control on the over the counter (OTC) medicine purchasing behavior of Lebanese consumers. The study will also examine the mediating role of intention in determining consumer behavior. Design/methodology/approach: A questionnaire was developed and shared with 272 respondents through social media platforms. Quantitative data was collected to investigate the effect of Attitude, Social Norms, and Perceived Behavioral Control on consumer Intention and Behavior. Results ...
  • Satisfaction with mobile phone services in Lebanon : application of the American customer satisfaction index (ACSI) in the Lebanese mobile phone services industry 
    Al Hasrouti, Elie (Notre Dame University-Louaize, 2014)
    Purpose - The goal behind this research is to offer an accurate description of the perceptions and behaviors of mobile phone users in Lebanon by adapting the ACSI model to explore the antecedents and results of the end user satisfaction. Design/methodology/approach - The data were gathered via an online survey from 232 mobile phone subscribers in Lebanon using the convenience sampling technique. Findings - The service perceptions and customer behaviors of mobile phone subscribers in Lebanon were illustrated to an extent by the adapted ACSI model as the discriminant validity between perceived ...

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