This thesis examines how quality perception of service, food, physical environment, location and compensation influences Lebanese patrons' behavioral intentions in terms of recommendation, WOM and visit in mid-scale restaurants; it also identifies the most valued factors by the restaurant patrons in the above cues, in addition to examining the correlation between service, food and physical environment in terms of behavioral intention as well. ANOVA, regression and t-test showed that high quality is always valued; reliability is the most valued under service, food temperature is the most valued ...

Purpose – The purpose of this study is to identify to what extent employees are engaged at work using five significant independent variables despite the financial, economic and pandemic crises that Lebanon is going through today. Design/methodology/approach – The study is survey-based, questionnaires are distributed to the frontline bank employees and the data will be collected from Byblos Bank branches across Lebanon. The sample for the study will include 205 Byblos Bank staff (Including managers and employees). The study will be conducted as a positivist approach. Findings – The study results ...

Purpose: This thesis attempts to explore the impact of adoption of online banking, through its various media and communication channels, on branch expansion and overall banks profitability. We use a sample of 17 Lebanese commercial banks constituting 90% of the Lebanese commercial banks sector, from 2004 till 2013. Design/ Methodology/ Approach: this study is based on a quantitative model with a deductive approach. Secondary data was collected from BILANBANQUES to feed into a multiple regression models. The independent variables are the following variables: year adoption of mobile banking, phone ...

Purpose: This research identifies the determinants of the investment risk tolerance of the Lebanese institutional investors and investigates whether the behavioral conduct and the investment personal risk tolerance of the Lebanese institutional investors vary with respect to their demographic characteristics and profiles and other chosen variables. This paper also tries to identify the characteristics that make an investor rational in the decision –making. Design/ methodology/ approach: Deductive in nature, this research uses questionnaires collected from 129 Lebanese institutional investors ...

Purpose: This research attempts to study employee job satisfaction at Notre Dame University-Louaize. It examines the existence of potential variations of perception with respect to demographic variables, such as age, gender, tenure, position, education and contact with students. Design/methodology/approach: This research is a case of study that uses the Minnesota Satisfaction Questionnaire as a quantitative data collection tool. The philosophical approach is positivism and deductive reasoning approach. Findings: Level of employee satisfaction is associated with demographic variables. ...

This study examines the relationship between capital structure and financial performance in the UK market by using FTSE 350 companies. The hypothesis tested is whether there is a significant relationship between capital structure and companies' performance. The null hypothesis (Ho) stated that there is no relationship between capital structure and firms' performance. The methodological approach taken was a sample of 129 companies from FTSE 350 compromising top UK companies. These companies were analyzed to find a relationship between the capital structure and financial performance. Data relating ...

Philip Kottler says: "Today you have to run faster to stay at the same place." Therefore; nothing is for granted in today's economy: no marketing positions could be maintained without exercising huge efforts... What if the company is seeking to ameliorate its position and image? In order to succeed in this ever changing and complex business environment, the least a company can do is to work according to a certain strategy. The purpose of this project is to elaborate a marketing strategy for Zeenni's Trading Agency ZETRA.The study will entail the characteristics of the Lebanese industry in general ...

The purpose of this thesis is to highlight and increase the importance of using a new model known as "the intrinsic value" model in the valuation of stocks; while decreasing the dependence of the price earning ratio concept in determining the true worth of the stock. A concise summary is first given about the US stock market, how it functions, the types of stocks offered, its exchanges, and its players. The price earnings ratio concept with its pros and cons will be presented in "Chapter Three". Moreover, the macroeconomic and microeconomic factors affecting the price and earnings (two essential ...

This thesis studies the implications of introducing the public sector domination in what it used to be a private sector business. It is related to the mobile technology in Lebanon which shifted from a former prosperous management to an operator on the Lebanese government's payroll. Comparing the previous Cellis era to the new Alfa epoch revealed that the former days were much better in terms of management. With all the outside interference and the relation to Syrian officials, the Lebanese GSM sector was in state of outmost glory and technological advancements compared to its worldwide ...