While some film theorists are talking about a presumed death of cinema, others discuss a second golden age for TV. The current study proposes an argument that contemporary television series (as a product of post-modernism) are benefiting from cinema's previous achievements in order to upgrade their quality. To illustrate this idea, selected scenes and episodes from some narrative quality TV series are textually analyzed and compared to film theories of the three main film traditions in cinema's history (classical, modern, and post-modern). The genres of these shows follow the formulaic distinctions ...

The remarkable success of comparative advertising especially in Lebanon has sparked considerable discussions over the relative qualities and risks. Comparative advertising in the Middle East, European Union and United States has shown application of the rules and regulations of the governments through respecting the law of the community via its influence on consumer purchasing behavior which goes along with hypothesis one. This study has explored the position of the Lebanese market regarding comparative advertising through taking the opinions of some legal experts and practitioners in the field. ...

Brands today have become experience centric where they focus on providing positive memorable journeys with their consumers to allow them to feel anything positive toward the brand, resulting in an emotional engagement. Consumers are also looking for the intangible value they find in brands and not just the tangible product. Their purchasing decision and choice are based on relating to the brand values and personality rather than just needing or wanting the product. With that said, brands need to add value to consumers through perception and brand image. With the focus on Instagram as the visual ...

Globalization and the recent technological advancements, such as smart phones, internet usage, social media and more, are contributing to the idea that our world is getting smaller by the minute. Different societies from all over the world are beginning to intertwine and as a result exposure to new cultures has become easier than ever through the use of different technologies, such as the Internet; and such exposure has played a role in a person’s cultural intelligence. Cultural Intelligence is a relatively new concept that has become increasingly popular within the last decade. Every individual ...

The purpose of the qualitative case study was to develop a curriculum model for KGI level with technology integration to teach English language based on two chosen themes from the Lebanese curriculum: body parts, house and family members. The curriculum model contained detailed lesson plans based on the Assure Model with technology integrated activities and resources presented in the form of curriculum pages. The study examined two sections of 61 KGI students and their two teachers during English language periods in a regular classroom environment. Data was collected over a twelve-week period ...

With globalization governing the world, increasing competition beyond borders, companies have seen their market share shrink and their profits disappear. This phenomenon gave rise to the e-commerce, a key platform to streamline globalization. However, some parts of the world were still shy in adopting e-commerce for their daily transactions, particularly the Middle East region. It wasn’t until the surge the COVID-19 pandemic, that e-commerce made its way to every corner of the globe and became part of the daily lives of the citizens of the world, including the Middle East. The question that we ...

This thesis presents the results of a case study that investigates the use of a variety of teaching methods, based on a multisensory approach, as part of the remediation program of dyslexic students in elementary English classes. In order to do this, a review of the literature surrounding the main concepts of disabilities has been carried out, in which the theory of learning disabilities is explained and then linked to dyslexia. Then, a discussion of the different teaching methods that are used in a dyslexic classroom is presented. A research pilot case study, which is presented in the form of ...

The study examined the impact of digital game based learning on math achievement and attitude in a public school setting in Mount Lebanon. The case study was conducted using a quasi-experimental research design to collect data using inferential and descriptive statistics to determine the effect of digital games based learning (DGBL) in middle school classes. Several research questions were raised about the effect of DGBL on middle school students’ attitude and achievement in mathematics. The study was conducted on 68 students. The Mathematics and Technology Attitude Scale (MTAS) was adapted and ...

The purpose of this thesis is to study the effect of reflective journal writing on science learning. Reflective journals are personal records of students' learning experiences. They are an application of self-evaluation of learning. Science, a part of knowledge or study, is based on truths and facts and on rational and applied activities including the logical study of the structure and behavior of the physical and natural world through observation and experiment. The main focus of this thesis is analyzing the effect of reflective journal writing in science; specifically, the effect of ...

The effects of e-games on children’s communications skills or social interactions as seen by their mothers has been rarely researched and investigated due to the novelty of the subject. Violence in games was the leader in research over the last few decades, until the invention of touchscreens. Many theories were discussed in order to describe the relationship between children and touchscreens (the Social Learning Theory, the Catharsis Theory, and the Cultivation theory). According to previous research and relevant theories, two research questions were raised. The first question sheds the light ...