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Browsing FACULTY OF HUMANITIES by Issue Date

Browsing FACULTY OF HUMANITIES by Issue Date

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  • El Cheikh, Christine Ayoub (Notre Dame University-Louaize, 2013)
    This research has contributed to an increased knowledge of the difficult circumstances Iraq’s Christians are undergoing on the humanitarian, political, socio-economic and social levels, whether in their homeland or in diaspora. Ten years after the 2003 United States-led invasion of Iraq, Christians continue to be targeted by a wave of violence, threats, and intimidations executed by extremist Islamist military groups. They also face religious discrimination, political underrepresentation, and infringement of their fundamental rights. The main theoretical orientation of this study is based on the ...
  • Kizirian, Arpi Samuel (Notre Dame University-Louaize, 2013)
    A consumer behavior is influenced by word-of-mouth, music, advertising and product (availability, price, range, quality, design; its features and benefits it offers; size and packaging that gives information about the product inside). Although the new technology and the viral online media are becoming prevalent, the traditional print media such as newspapers, magazines and billboards are still thriving and still attractive to many people. The study explores understanding of variables such as colors in print ads, consumers' color prefrences, gender, and age among others and discusses how these ...
  • Der-Bedrossian, Lisa A. (Notre Dame University-Louaize, 2013)
    The purpose of the research was twofold: the first purpose was to discover if the teachers’ attitude towards technology influenced the use of technology in class. The second purpose was to detect if students found technology use motivating when teachers used the technology in the classroom. Quantitative research method was used of descriptive design to answer four of the research questions raised in the case study. Through the descriptive statistics, the teachers’ attitude, technology use, and students’ motivation were analyzed. The research was conducted in a Private Catholic School in the Metn ...
  • El Hayek Bassil, Pascale E. (Notre Dame University-Louaize, 2013)
    The purpose of the mixed method research was to determine the level of financial literacy among third secondary students of a private catholic school in Lebanon and determine whether such skills were being acquired from the economics program at this school or from university, work experience or family life. The qualitative study measured the financial literacy of 54 third secondary students and 49 graduates of that same school using a standardized survey. Results showed that: the mean core of third secondary students was below the passing grade, the mean score of third secondary sociology and ...
  • Araman, Sygrid Robert (Notre Dame University-Louaize, 2013)
    The aim of this study is to explore how Facebook’s platform is used in the grieving practices in Lebanon. In addition, it is supposed to reveal whether or not it soothes the five stages of grief, introduced by Elisabeth Kubler-Ross(1997): 1) Denial, 2) Anger, 3) Bargaining, 4) Depression, and 5) Acceptance, by incorporating the support of others. Results will show if a Lebanese virtual grieving outlet on Facebook is actually present and effective. Using variables such as feelings, the five stages of grief and gratification of human needs, two methods of research were used for this study, qualitative ...
  • Doumit, Pamela Badawi (Notre Dame University-Louaize, 2013)
    It was Obama's 2008 brilliant campaign that shed light on the meaning and importance of a consistent political marketing campaign. It proved to have significant effects on people's voting behavior and it inspired many individuals including the author of this study who accordingly sought out answers on one main question: How can Lebanese political entities use the political marketing lessons developed from Obama's 2008 campaign and apply them in the Lebanese Context? The author conducted several interviews and examined various literatures to collect the necessary data and then interpreted them ...
  • Koukou, Elise Elias (Notre Dame University-Louaize, 2014)
    In recent years, the food and beverage industry in Lebanon has viewed children and adolescents as a major market force. As a result, children and adolescents are now the target of intense and specialized food marketing and advertising efforts, especially fast food companies. The Lebanese society has witnessed an increase in overweight children and diabetic ones. This increase is due to several factors related to the types of food marketed to this category of people: - Food captures 12.5% of Lebanese consumer spending and so there is vigorous competition within this industry - Food is a repeat-purchase ...
  • Doumit, Aline Bechara (Notre Dame University-Louaize, 2014)
    The objective of this study is to create an understanding of the importance of using Twitter in Lebanese retail companies and how it directly affects the customers’ buying decision. The aim is to define the characteristics, advantages and disadvantages of Twitter that differentiate it from traditional marketing communication channels (TV. Press Ads, Billboards…), and from other Social Media tools (Facebook, Pinterest, Instagram…). It is also about opportunities and challenges Twitter induces for communication. The paper explores the use of Twitter in communicating with current and potential ...
  • Richa, Nicole (Notre Dame University-Louaize, 2014)
    The research paper aims to translate the first three chapters of the novel entitled Khirbet Masood and written by the contemporary novelist, Professor Mansour Eid (1944-2013), from Arabic to English. The translation process attempts to bridge both the Arabic and the English versions by rendering typically the same meaning knowing that the writer’s writing style is the “apparent ease” “السهل الممتنع” which is clear and flowing; nevertheless, it is inimitable. Moreover, this paper tackles the various difficulties the translator encountered during the translation process; these difficulties include ...
  • Ghoussoub, Pina Raymond (Notre Dame University-Louaize, 2014)
    The relationship between religion and politics is critical, particularly in a multi-confessional country like Lebanon. Against this backdrop, this study explores the impact of religious speeches and news reports broadcasted by a number of Lebanese TV stations to decode the specific propagated message via these news texts. In other words, in order for Lebanon to progress and mature politically, it is necessary that there be a clear distinction between religion and politics. But given the nature and history of Lebanon, this distinction should not amount to total separation. A healthy distinction ...
  • Abdulbaki, Nada H. (Notre Dame University-Louaize, 2014)
    The focus of this study is basically exploring the concepts of advertising brainwash and the imagined reality, and how it has developed a gruesome threat that devours the children’s imagination. It also highlights how the Lebanese curriculum of Grades one to five ignores critical thinking that can be acquired by customized philosophy in the form of children stories, which in turn creates media literacy and equips kids to specify their own identities and shape their own world. Thus, the theoretical framework relies on mass communication theories: Propaganda (seven persuasive devices that convince ...
  • Aoun, Christina (Notre Dame University-Louaize, 2014)
    The purpose of this was to illustrate the aspects of Facebook, which contribute into the effects on academic performance and socialization habits of Lebanese tweens. In order to achieve this objective three research questions and two related hypothesis were measured. (1) Does long hours on Facebook reflect negative effects among adolescents? (2) What are the various effects of Facebook on adolescents spending increased amount of time on this social networking website? (3) Is there a correlation between the academic performance of adolescents and the time spent on Facebook? The related hypothesis ...
  • Abou Chakra, Carmen Samih (Notre Dame University-Louaize, 2014)
    Nations have understood the importance of reliable branding strategies to promote themselves as unique touristic destination. Marketers around the world are now dealing with countries as if they are brands and use different kinds of strategies to promote them. This thesis went through the definition of branding and destination branding; it also discussed the branding process with the emphasis on the Lebanese case. Relying on persuasion theories, mainly Rank’s persuasion model, this thesis has analyzed the TV campaigns done by the Ministry of Tourism in Lebanon to determine their strengths and ...
  • Awky, Zoya Jabra (Notre Dame University-Louaize, 2014)
    The Lebanese leftist political song is an expression of a position and a belief, at times political and at others cultural. This study explores the reasons behind the emergence of the leftist political song. It analyzes more specifically the role of the Lebanese communist party and other leftist parties in supporting the artists that produced this type of songs and their role in using this particular genre as a motivator and a communication tool to mobilize their public. The study therefore examines the relationship between the political engagement of the artists and the existence of this song ...
  • Chehadeh, Cecile Jean (Notre Dame University-Louaize, 2014)
    This thesis explored women stereotyping in Lebanese TV commercials. Stereotyping concept was defined; international stereotypical images of women and global ads, global images were examined as well as the interpretation of Lebanese TV commercials in the literature review. In the theoretical framework, the Cultivation and the Social Expectation theories were drawn from the Mechanistic and Sociological framework of theories to best examine this subject. This thesis adopted the content analysis technique. Data were analyzed to verify the level to which women depicted in these TV commercials were ...
  • Zaarour Haddad, Roula (Notre Dame University-Louaize, 2014)
    The following research investigated the relation between Emotional Intelligence and academic achievement in sixth graders. The participants were selected from an Anglophone Catholic school having around 3000 students in the Metn area, Lebanon. The participants were divided into two groups based on a convenience sample selection. The convenience sample of sixty six students, male and female, age grouped between eleven and twelve was selected from a population of two hundred sixth graders. The two groups were selected based on their academic results, 6A high achievers and 6D low achievers. The ...
  • Sili, Marie Joseph (Notre Dame University-Louaize, 2014)
    Many studies revealed that teaching was an extremely stressful professional, and that teacher stress being emotional and/or physical was an increasing problem. Therefore, the study used a quantitative survey design to investigate the main sources of stress among Lebanese elementary school teachers, and to determine whether there was a relationship between elementary teachers’ stressors and emotion-focused coping and whether there was a relationship between elementary teachers’ stressors and problem-focused coping strategies. The study involved 30 teachers who worked in a private school in Keserwen, ...
  • Sawaya, Ruby (Notre Dame University-Louaize, 2014)
    Anorexia Nervosa is a severe psychiatric disorder consisting of the maintenance of extremely low weight, restrictive eating habits, purging techniques, an immense fear of gaining weight, and a distorted body image. The feelings of dissatisfaction with bodily image is usually distorted from the ideal image and has a negative connotation. Women with Anorexia Nervosa not only have a distorted self-image but also may suffer from identity crisis/confusion as they live the dilemma of growing old versus staying young, and dependency versus independency as the process of identity formation majorly ...
  • Hanna, Jamal (Notre Dame University-Louaize, 2014)
    The study investigated the relation between the 5 components of leadership behaviors: Model the Way, Inspire a Shared Vision, Challenge the Process, Enable Others to Act, and Encourage the Heart, and the engagement level of 88 teachers in the shared decision-making process at 10 schools (5 public and 5 private) in Lebanon, at the level of planning, policy development, curriculum/instruction, student achievement, pupil personnel services, staff personnel, staff development, and budget management. The Leadership Practices Inventory LPI and Decision-making Questionnaire were used to measure the ...
  • Tadros, Charbel Marcellino (Notre Dame University-Louaize, 2014)
    Life skills are the skills that are used in daily life in order for an individual to survive and interact appropriately and productively with the society and the environment. The purpose of this qualitative study is to find out what life skills are needed by low-skill workers in Lebanon in order to compile a list of life skills which can be used as a basis for a life skills curriculum adapted to the Lebanese culture and community for individuals with special needs. In order to achieve its objectives, the study employed a semi-structured interview with low-skill workers in Lebanon. The interview ...

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