This paper about children’s literature and its translation focuses on translating two short stories from the book لأنها إبتسمت لي entitled Because She Smiled at ME by the author Mirna Dagher from Arabic to English. This thesis is composed of three parts; the first part is the literature review, which discusses the history and development of translation, the role of the translator, and the history and translation of children’s literature. The second part of my thesis includes the source text (ST) and the target text (TT). As for the third part, it is the analysis. This section of the paper consists ...

Scholars have been increasingly concerned with portrayals of terrorism in mainstream and alternative media outlets. Although terrorism had previously received some scholarly attention, the political and policy ramifications of September 11 and subsequent terrorist threats or attacks on the European Union, the United States and the Middle East have prompted an even more immediate and voluminous response from scholars. Communication researchers have since focused on public response and reaction to terrorist attacks, definitions of terrorism, policy questions, media portrayals of terrorism, and ...

Social networking sites have opened the doors of communication allowing people from around the world to engage and to interact with each other. As one of the most outstanding social networking communities, Facebook boasts over 1 billion active users, visiting the platform several times a day. The purpose of this study is to examine whether Lebanese students pay attention to the ads displayed on Facebook and what kind of attitudes they have toward Facebook ads. A thorough revision of relevant literature in the fields of online advertising, Facebook advertising attention, media elements, and online ...

As one of the mobile marketing tool, SMS (Short Message Service) advertising is achieving popularity and acceptance by gaining access to consumers through their mobile devices. Attainment of this advertising instrument depends to a great extent on its acceptance by consumers. In Lebanon, no former research investigated the factors contributing to the success of SMS advertising from customers’ perspectives. Based on the TRA model, the aim of this research is to extend the knowledge of the responsiveness of Gen Y to SMS mobile advertising in Lebanon. This will help gain a better understanding of ...

The purpose of the study was to investigate the new roles of principals—as managers, instructors and change or reform agents—as perceived and practiced by leaders in the Organization for Economic Co-operation and Development (OECD) countries and the United States of America (USA), and as perceived and practiced by their counterparts in Lebanon. This study documented how principals performed their new roles by matching their self- perceived and perceived leadership management styles with their behaviors while working together with subject coordinators and teachers to implement the school vision ...

Linguists, grammarians and professors seek to come to an apt and final approach to grammar teaching to Foreign Language learners. Studies about language acquisition investigate the non-referential it in the theoretical framework of the pro-drop parameter and researchers limit the findings that deal with the non-referential it strictly to the English language. The specific problem this study addresses is how to accommodate the needs of implicit or explicit instruction of grammar of established grammatical approaches to the needs of French L2 students learning intermediate level English as a third ...

Brands today have become experience centric where they focus on providing positive memorable journeys with their consumers to allow them to feel anything positive toward the brand, resulting in an emotional engagement. Consumers are also looking for the intangible value they find in brands and not just the tangible product. Their purchasing decision and choice are based on relating to the brand values and personality rather than just needing or wanting the product. With that said, brands need to add value to consumers through perception and brand image. With the focus on Instagram as the visual ...

Implementation of celebrities in the cosmetic industry Celebrity endorsement in the cosmetic industry has been vastly growing nowadays. This research focuses on the impact of involving a well-known celebrity in advertising campaigns, and the influence it has on consumers' purchase decisions. A correlation relationship will further be explained between the cost of utilizing a celebrity in advertisement, and the effect it has on the sale of the cosmetic brand being endorsed. The analysis of this thesis was computed using a survey distributed upon a sample group of both genders and three different ...

Reading is universally considered as a fundamental cognitive process of acquiring information from written text. Since individuals acquire reading skills differently, there is no single way for teaching reading. For many years, the educational system has valued primarily linguistic and mathematical ways of learning and has placed a stronger emphasis on test scores than on the learners themselves. In 1983, Howard Gardner developed the theory of multiple intelligences (MI), focusing on different intelligences in learning. This study is a qualitative action research that aimed at investigating how ...

In this study, the role Lebanese television stations generally play in influencing the public opinion by using their promotion department as a tool to inject certain fears and concerns to the public, in favor of their agendas, is to be explored. This paper will specifically study the promos that Future Television produced in 2006, for the first memorial of late prime minister Rafik Hariri, asking the people to participate in a huge gathering; a shout out then against the Syrian regime and all its Lebanese supporters. Such promos and television spots are deliberately produced to influence the ...