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Browsing FACULTY OF HUMANITIES by Issue Date

Browsing FACULTY OF HUMANITIES by Issue Date

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  • Zgheib, Nidale (Notre Dame University-Louaize., 2017)
    In recent years, terrorist attacks have become more widespread and spectacular. Thus, traditional news media must find a balance between ethics and the truth to better inform and protect the public from the harm that both sensationalist media coverage and terrorism might cause. But in reporting the destructive effects of terrorism, journalists should be careful not to appeal to emotions and not to present terrorists as heroes. This research shows that it is possible for the media to use codes of ethics to report the truth in the coverage of terror acts. It studies the coverage of three ...
  • Geagea, Jessica Elie (Notre Dame University-Louaize, 2017)
    An online survey was conducted to understand how Social Networking Sites such as Facebook can impact Lebanese serious romantic relationships (20-40 years old).196 participants through snowball sampling provided information about their significant other and replied to questions dealing with elements of relationship satisfaction, stage of relationship, Facebook usage, meeting new people, surveillance, and jealousy. ANOVA and independent T-test sample were used to measure whether there is an association between certain Facebook behaviors and feelings on romantic relationships. Referring back to ...
  • Eid, Madeleine Georges (Notre Dame University-Louaize, 2017)
    Personality constructs have been demonstrated to be of the main predictors for explaining and predicting satisfaction and commitment of employees at work. Employees’ personalities and personality traits play a significant role in their perception of life as individuals in general, and of work life as employees in organizations in particular. This thesis examines the impact that personality traits have on teacher- employees’ level of job satisfaction and commitment. A correlational study was performed to identify the relationships between the variables, where 99 employees (n=99), in a representative ...
  • El-Hage, Emilie (Notre Dame University-Louaize, 2018)
    There are many language mistakes known as common mistakes, which have become part of everyday language use, in native speakers' language use as well as non-native speakers'. One of the most common mistakes in the use of object pronouns in the place of subject pronouns. As EFL teachers come across the frequent occurrences of such common mistakes in learners' oral and written language, appropriate grammar teaching techniques should be implemented. Hence, this study focuses on an innovative technique that will motivate learners to engage in the learners to engage in the learning task, by personalizing ...
  • Dagher, Jennifer Pierre (Notre Dame University-Louaize, 2018)
  • Hakim, Marianne (Notre Dame University-Louaize, 2018)
    This research aims to gain understanding of the health behavior of individuals affected with a genetic disease, Friedreich Ataxia in Lebanon and comprehend the consequences of the lack of awareness and circulation of information about FA on those individuals in comparison with international communication efforts through the Health Belief Model theory. The research method used throughout this thesis is qualitative and interviews with sixteen Lebanese participants afflicted with FA aged between 11 to 49 years old were conducted relying on an interview guide that tested seven constructs of the ...
  • Hanna, Mary (Notre Dame University-Louaize, 2018)
    With a shift in the Lebanese music industry with an emphasis on the physical appearance of the artists, the body perceptions and satisfactions of a Lebanese audience are affected by the way the media portray artists in contemporary Lebanese music videos. The past of Arab music was one filled with "art", "enchantment", and "ecstasy"(Hammond, 2005). Female artists or singers were deemed talented for their exceptional vocals and their abilities to grab the audiences' attention. In fact, Racy (2003) expressed how the period of classical Arab music, which lasted between the 50's and 70's, was ...
  • Mouranieh, Tara (Notre Dame University-Louaize, 2018)
    It was impossible to imagine a world without television, but it is not that hard anymore. Many of the young adults in Lebanon are shifting their preferences when it comes to television. Lebanese TV stations are facing new competitors: cable television and online streaming services. This study examines motives behind viewing local and Western series and programs using a quantitative survey research design. Using the Uses and Gratifications theory along with Cultivation and Spectatorship theories, this research studied the Lebanese youth and the reason behind watching television. The findings ...
  • Khalife, Lea (2018)
    Shopping through Instagram has recently become a trend in the Lebanese market lately with hundreds of Instagram pages dedicated to selling goods and having them delivered to consumers' addresses. The purpose of this study is to analyze this new trend and find out if it is taking over the traditional online shopping through regular retail websites. One of the objectives of this thesis is to fill the gap of previous literature that did not provide an in depth investigation of the Instagram shopping trend in Lebanon. The theories that will frame the study are the shopping preference theory, which ...
  • Bejjani, Victoire (Notre Dame University-Louaize, 2018)
    Constrained by the aggressive field in fashion business, marketers have stated that developing an appealing and friendly brand image on social media most particularly on Instagram is necessary to win better market. Instagram has become part of companies’ strategies nowadays in order to enhance growth, increase sales and target a very wide audience. The app that started originally as a gimmick for the public has become a strategic platform for companies especially those playing in the fashion sector. This thesis aims to examine and discern how fashion stores evolve on online social networks. ...
  • Zeitouny, Joe Salim (Notre Dame University-Louaize, 2018)
    This thesis investigates the reasons behind Lebanese consumers' use of sales applications, more specifically OLX, utilizing the Uses and Gratifications theory and the concept of trust. An online survey was conducted to understand Lebanese consumers' use of sales applications. 253 participants through snowball sampling provided information about themselves and replied to questions dealing with trust, trustworthiness, quality, age group, ease of use, uses and gratification and delivery time. Univariate ANOVA, hierarchal regression and frequencies were used to measure the hypotheses and research ...
  • Katbe, Maria Elie (Notre Dame University-Louaize, 2018)
    The effect of Facebook on workplace productivity has been discussed in Human Resources departments in many companies, as they tried to understand the value of having open access to the Social Networking Sites (SNS) at the workplace. This study explored the advantages and disadvantages of using Facebook at work, by studying people’s attitudes and behaviors as they browse their accounts. A sample of 100 employees with desk jobs at The Company for the Reconstruction and Development of Beirut Central District, Solidere filled out a questionnaire to answer questions related to Facebook usage at work ...
  • Merheb, Charbel Bassam (Notre Dame University-Louaize, 2018)
    “Social media is about sociology and psychology more than technology” said Brian Solis (March 14, 2012), Digital Analyst and Anthropologist, Best-Selling Author, Keynote Speaker, Human Being. This quote could be the best label to describe how people have perceived social media since day one. This thesis tackled the gratifications an Instagram user gets upon posting food images. It explains the reasons behind this immense trend of people sharing their food with friends, family, and even strangers following their social media accounts. For this purpose a literature review covered few researches ...
  • Younan, Joelle (Notre Dame University-Louaize, 2018)
    The teaching profession is broadly acknowledged to be a demanding and challenging profession. Job satisfaction and career decision have been one of the extensively studied concepts across different organizations, but is little dealt with in the teaching community. Research implies that teachers quit their jobs at twice the rate of other professions. Everyday teachers are faced with unjust decisions, not being appreciated, fewer opportunities for professional development, feeling stressed-out and dissatisfied which account to them at times quitting their jobs. Teachers' compensation and workplace ...
  • Salkoutou, Ngarobé (Notre Dame University-Louaize, 2018)
    Education plays an important role in fighting poverty and to promote the development of many given society. It is also an important tool for empowering both women and men in the world. Schools in the rural areas of Chad are still experiencing a high rate of gender inequality and this can be testified by a low number of girls in various schools. The study reviewed the existence of gender inequality in secondary schools in Chad, causes and the effects on Chadian society and the ways of advocating gender equality. The research was conducted through the use of Descriptive Case Study Survey Design. ...
  • Nehme, Elsy Elie (Notre Dame University-Louaize, 2018)
    The purpose of this paper was to study the effect of various classroom-based brain breaks on elementary students’ on-task behavior. A total of 120 Grade five and Grade six students in a Catholic Lebanese school were assigned according to their sections to two conditions; performing a task without doing a brain break prior to it (control), and performing a task after a brain break (experimental). Moreover, the type of brain break was studied to check which type was the most effective and kept students on task for a longer period of time. A randomized t-test was done and the results showed that ...
  • Awit, Yara (Notre Dame University-Louaize., 2019)
    A minimal amount of research has been conducted on marital commitment and parenting styles. There has barely been any acknowledgment on the importance of one’s relationship on raising a child. Thus, the following study aims to examine the relationship between each of the indicators of commitment in Rusbult’s investment model of commitment (investment size, satisfaction, and quality of alternatives) and the parenting styles (authoritative, authoritarian, and permissive). Participants are married individuals of elementary and middle school aged children in Lebanon who have completed a socio-demographic ...
  • Keyrouz, Cherine (Notre Dame University-Louaize, 2019)
    Since the last decade of the 20th century, the market of luxury goods has witnessed a steady growth globally. The brands’ owners are giving greater attention to the phenomenon of luxury consumption. This thesis presents an insight into the determinants of the consumers’ behavior and their purchasing targets and needs towards luxury fashion brands and products, such as Christian Dior, Chanel, Hermes, Yves Saint Laurent, Gucci, Versace, among others, and their relative importance. There are several studies that have tested the consumers’ purchasing behavior, while only few studies surveyed and ...
  • Aad, Carla (Notre Dame University-Louaize, 2019)
    This presentation showcases the journey that I embarked into within the media world. It is based on creating an overview of TV distribution history and analyzing changes in distribution to identify patterns throughout the years. This work was done by studying major formats in TV production as well as local and international production, TV shows, home-viewing and audience, and digital distribution. Every method of distribution and production affected shifts in audience expectations and changes in content, and every production was executed differently in each country. Based on academic ...

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