Online dating services replaced traditional matchmaking tools. The internet gave individuals the opportunity to be their own matchmakers and experience new online identities leaving room for different methods in the presentation of self. There are many studies done on the topic of online dating services however, none of them has discussed it in terms of identity, framing and its role in Lebanon. Using the uses and gratification and the framing theories this thesis examined how Lebanese adults frame themselves on online dating websites and applications and the gratifications they get from their ...

Throughout history, politics has played a major role in exerting its power into other domains, especially sports. In Lebanon, sports has been heavily linked to politics and religion as Lebanon’s history is known for its political and religious conflicts. The purpose of this research is to investigate the influence of politics on Lebanese sports in the two most prominent sports fields, football and basketball, using the Spiral of Silence and the Two- Step theories. The final sample of 295 participants filled a questionnaire that targeted their fandom and attitudes towards political intervention ...

Soft skills have been the subject of much discussion and trending lately. Much research has been done on the relationship between partaking good soft skills and being a better employee. This could be especially true in the field of education, as the process of expectation and planning of the learning experiences showed to improve with the significant development of soft skills of the teachers. In Lebanon, very few studies are conducted on the role of soft skills in those entering the workforce. This research aims to bridge that gap by assessing the knowledge, perceptions, and behaviors of Lebanese ...

This thesis examines the landscape of African Science Fiction (ASF) as a genre of African Literature (AL) from the lens of technology and Africanfuturism. African literature is often written and read from the past, positioning Africa as a backwater continent with no future technology and devoid of humanness, humaneness, and indigenous knowledge, yet African epistemologies and ontologies exist and portray new technologies in the present and in the future for the valuation of humans. The growing corpus of ASF employs African epistemologies and tremendous technology in mapping African futurity: ...

There are many language mistakes known as common mistakes, which have become part of everyday language use, in native speakers' language use as well as non-native speakers'. One of the most common mistakes in the use of object pronouns in the place of subject pronouns. As EFL teachers come across the frequent occurrences of such common mistakes in learners' oral and written language, appropriate grammar teaching techniques should be implemented. Hence, this study focuses on an innovative technique that will motivate learners to engage in the learners to engage in the learning task, by personalizing ...

According to the office of the United Nations High Commissioner for Refugees (UNHCR) and the office of the United Nations Children's Fund (UNICEF), the impact of the deep economic and financial crisis hitting Lebanon, the Covid 19 Pandemic and most recently the Beirut Blast are affecting migrant workers on all aspects and pushing many to the brink. Therefore, we are witnessig illegal immigration through many ways, resulting high and dangerous risks on the migrants’ lives. With the support of the United Nations Office on Drugs and Crime (UNODC) and as a responsible filmmaker who believes that ...

It was impossible to imagine a world without television, but it is not that hard anymore. Many of the young adults in Lebanon are shifting their preferences when it comes to television. Lebanese TV stations are facing new competitors: cable television and online streaming services. This study examines motives behind viewing local and Western series and programs using a quantitative survey research design. Using the Uses and Gratifications theory along with Cultivation and Spectatorship theories, this research studied the Lebanese youth and the reason behind watching television. The findings ...

The thesis examines the visual and connotative representations of men in Lebanese print advertising. Historically, studies on female stereotypes in advertising and media have been conducted from every possible angle, but even after extensive research, I have found very few studies on male stereotyping in the same field. The reason behind that lies, I think, in the fact female stereotyping is more controversial and demeaning to women, while male stereotyping seems to be flattering and favorable to men. Controversy sells, and controversial subjects get a lot more attention than non-controversial ...

The Beirut port explosion on the 4th of August opened countless windows and endless stories. Simultaneously, the effects of this tragic incident imposed itself on media channels, whereby everyone knows that media institutions were and still are subject to the authority and controlled by politicians because they are the main financiers. Without financiers the media channels will collapse, so the viewer falls under the influence of “rating” or what is known as raising viewership, and whatever the circumstances of the event. This research will address the causes and methods of covering ...

This thesis examines consumer attitudes and behaviors towards in-app advertising considering the pillar parameters of digital in-app advertising campaigns, namely targeting and frequency. The thesis suggests how these parameters should be strategically dosed for higher advertising campaign success with higher ad click-through rates (CTR) and higher consumer conversions on advertisers’ e-commerce websites. The research method of the study was quantitative with a survey as the main research instrument. The user survey (online from February 2019 till March 2019) was targeted at Lebanese mobile ...