This thesis examines the landscape of African Science Fiction (ASF) as a genre of African Literature (AL) from the lens of technology and Africanfuturism. African literature is often written and read from the past, positioning Africa as a backwater continent with no future technology and devoid of humanness, humaneness, and indigenous knowledge, yet African epistemologies and ontologies exist and portray new technologies in the present and in the future for the valuation of humans. The growing corpus of ASF employs African epistemologies and tremendous technology in mapping African futurity: ...

There are many language mistakes known as common mistakes, which have become part of everyday language use, in native speakers' language use as well as non-native speakers'. One of the most common mistakes in the use of object pronouns in the place of subject pronouns. As EFL teachers come across the frequent occurrences of such common mistakes in learners' oral and written language, appropriate grammar teaching techniques should be implemented. Hence, this study focuses on an innovative technique that will motivate learners to engage in the learners to engage in the learning task, by personalizing ...

According to the office of the United Nations High Commissioner for Refugees (UNHCR) and the office of the United Nations Children's Fund (UNICEF), the impact of the deep economic and financial crisis hitting Lebanon, the Covid 19 Pandemic and most recently the Beirut Blast are affecting migrant workers on all aspects and pushing many to the brink. Therefore, we are witnessig illegal immigration through many ways, resulting high and dangerous risks on the migrants’ lives. With the support of the United Nations Office on Drugs and Crime (UNODC) and as a responsible filmmaker who believes that ...

It was impossible to imagine a world without television, but it is not that hard anymore. Many of the young adults in Lebanon are shifting their preferences when it comes to television. Lebanese TV stations are facing new competitors: cable television and online streaming services. This study examines motives behind viewing local and Western series and programs using a quantitative survey research design. Using the Uses and Gratifications theory along with Cultivation and Spectatorship theories, this research studied the Lebanese youth and the reason behind watching television. The findings ...

The thesis examines the visual and connotative representations of men in Lebanese print advertising. Historically, studies on female stereotypes in advertising and media have been conducted from every possible angle, but even after extensive research, I have found very few studies on male stereotyping in the same field. The reason behind that lies, I think, in the fact female stereotyping is more controversial and demeaning to women, while male stereotyping seems to be flattering and favorable to men. Controversy sells, and controversial subjects get a lot more attention than non-controversial ...

The Beirut port explosion on the 4th of August opened countless windows and endless stories. Simultaneously, the effects of this tragic incident imposed itself on media channels, whereby everyone knows that media institutions were and still are subject to the authority and controlled by politicians because they are the main financiers. Without financiers the media channels will collapse, so the viewer falls under the influence of “rating” or what is known as raising viewership, and whatever the circumstances of the event. This research will address the causes and methods of covering ...

This thesis examines consumer attitudes and behaviors towards in-app advertising considering the pillar parameters of digital in-app advertising campaigns, namely targeting and frequency. The thesis suggests how these parameters should be strategically dosed for higher advertising campaign success with higher ad click-through rates (CTR) and higher consumer conversions on advertisers’ e-commerce websites. The research method of the study was quantitative with a survey as the main research instrument. The user survey (online from February 2019 till March 2019) was targeted at Lebanese mobile ...

Beirut is a collage of urban styles due to the influence of Memluki, Ottoman, and the French mandate on its urban development. Beirut Digital District (BDD) is a unique cluster of innovation and entrepreneurship dedicated to creating a hub for the digital and creative community in Lebanon. The purpose of this study is to unravel the identity of BDD through a detailed reading and analysis of its multi-layered built environment. Flânerie and military urbanism theories are used to investigate the urban dress of BDD. Using the qualitative research method, in-depth interviews with 27 authors, ...

Linguists, grammarians and professors seek to come to an apt and final approach to grammar teaching to Foreign Language learners. Studies about language acquisition investigate the non-referential it in the theoretical framework of the pro-drop parameter and researchers limit the findings that deal with the non-referential it strictly to the English language. The specific problem this study addresses is how to accommodate the needs of implicit or explicit instruction of grammar of established grammatical approaches to the needs of French L2 students learning intermediate level English as a third ...

In light of the influence of fake news on the Lebanese revolution that was ignited on the 17th of October 2019, this research paper examines how Notre Dame University (NDU) students reacted, assessed and were affected by false information. Four focus groups were conducted with 24 NDU students from different faculties and majors to gather valuable results. To answer this study’s five questions and look deeper into the youth’s behavior, comprehension, and evaluation of fake news spread on social media, the researcher adopted the Uses and Gratifications Theory (UGT) developed by Katz in 1959. The ...