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Browsing FACULTY OF HUMANITIES by Subject "Instagram (Firm)"

Browsing FACULTY OF HUMANITIES by Subject "Instagram (Firm)"

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  • Consumer experience with Instagram for brand activation : an examination of Roadster Diner Lebanon Instagram interaction 
    Ashkar, Maree (Notre Dame University-Louaize, 2016)
    Brands today have become experience centric where they focus on providing positive memorable journeys with their consumers to allow them to feel anything positive toward the brand, resulting in an emotional engagement. Consumers are also looking for the intangible value they find in brands and not just the tangible product. Their purchasing decision and choice are based on relating to the brand values and personality rather than just needing or wanting the product. With that said, brands need to add value to consumers through perception and brand image. With the focus on Instagram as the visual ...
  • Impact of self portrayal on Instagram on body image and self-esteem 
    Chagoury, Victorine (Notre Dame University-Louaize, 2023-05)
    This study tackles the impact of self portrayal on Instagram on body image and self-esteem. Social media platforms have now become extremely diversified, having both positive and negative effects. Framing theory and hyper reality were used to help explain how social media platforms have made reality so hard to achieve by framing what they want to highlight and keeping a lot in the darkness. The quantitative research methodology was used because it is objective, and relies on concrete numbers which helps remove bias from the research. Results showed that the hypotheses stated weren’t completely ...
  • Instagramming food by Lebanese users under “Lebanoneats” hashtag 
    Merheb, Charbel Bassam (Notre Dame University-Louaize, 2018)
    “Social media is about sociology and psychology more than technology” said Brian Solis (March 14, 2012), Digital Analyst and Anthropologist, Best-Selling Author, Keynote Speaker, Human Being. This quote could be the best label to describe how people have perceived social media since day one. This thesis tackled the gratifications an Instagram user gets upon posting food images. It explains the reasons behind this immense trend of people sharing their food with friends, family, and even strangers following their social media accounts. For this purpose a literature review covered few researches ...
  • Luxury brands on instagram: insights on the Lebanese female consumer market 
    Rahme, Zeina (Notre Dame University-Louaize, 2021)
    Many studies have been conducted on social media’s role and especially the role of Instagram in increasing sales and in yielding positive results for luxury brands, but none of these studies was conducted on Lebanese women. Using the framing theory and the perception theory, this paper explores how important is the presence of luxury brands on Instagram for Lebanese females aged between 15 and 35. A survey was distributed to a sample of 335 females aged between 15 and 35 using different variables to measure how these females perceive data and different content from luxury brands on Instagram. An ...
  • Reshaping beauty standards and lifestyle behavior of lebanese young female adults : qualitative insight on the effect of instagram 
    Moufarrej, Rachel (Notre Dame University-Louaize, 2021-07)
    Instagram, is considered one of the fastest growing social media platform in recent years.There has been minimal studies on the effect of Instagram in reforming and affecting the beauty standards and lifestyle behavior of the Lebanese female young adults. The standard of beauty is essentially a variable standard of what it means to be attractive that is contingent on the feminine beauty ideals that are present in a given culture. The aim of this thesis is to investigate whether the usage of Instagram by Lebanese young adults affects in reforming their beauty standards and changing ...
  • Success factors of instagram accounts : Lebanese fashion stores 
    Bejjani, Victoire (Notre Dame University-Louaize, 2018)
    Constrained by the aggressive field in fashion business, marketers have stated that developing an appealing and friendly brand image on social media most particularly on Instagram is necessary to win better market. Instagram has become part of companies’ strategies nowadays in order to enhance growth, increase sales and target a very wide audience. The app that started originally as a gimmick for the public has become a strategic platform for companies especially those playing in the fashion sector. This thesis aims to examine and discern how fashion stores evolve on online social networks. ...
  • The use of Instagram to promote fashion mobile shopping in Lebanon 
    Khalife, Lea (2018)
    Shopping through Instagram has recently become a trend in the Lebanese market lately with hundreds of Instagram pages dedicated to selling goods and having them delivered to consumers' addresses. The purpose of this study is to analyze this new trend and find out if it is taking over the traditional online shopping through regular retail websites. One of the objectives of this thesis is to fill the gap of previous literature that did not provide an in depth investigation of the Instagram shopping trend in Lebanon. The theories that will frame the study are the shopping preference theory, which ...

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