The focus of this study is basically exploring the concepts of advertising brainwash and the imagined reality, and how it has developed a gruesome threat that devours the children’s imagination. It also highlights how the Lebanese curriculum of Grades one to five ignores critical thinking that can be acquired by customized philosophy in the form of children stories, which in turn creates media literacy and equips kids to specify their own identities and shape their own world. Thus, the theoretical framework relies on mass communication theories: Propaganda (seven persuasive devices that convince ...

In light of the influence of fake news on the Lebanese revolution that was ignited on the 17th of October 2019, this research paper examines how Notre Dame University (NDU) students reacted, assessed and were affected by false information. Four focus groups were conducted with 24 NDU students from different faculties and majors to gather valuable results. To answer this study’s five questions and look deeper into the youth’s behavior, comprehension, and evaluation of fake news spread on social media, the researcher adopted the Uses and Gratifications Theory (UGT) developed by Katz in 1959. The ...

The Agenda 2030 is the global cause of the era that created a commitment towards achieving the 17 sustainable goals through international partnerships at the private and public sectors levels. In this thesis, the researcher attempts to examine the strategic communication process that UN GCNL is implementing to foster and spread the mission among stakeholders through the scope of the media and a hybrid approach. Reflecting on the campaigns, programs and activities as well as their impact on building the public agenda, strengthening trust, loyalty and reputation under the lens of the framing and ...