Browsing FACULTY OF HUMANITIES by Subject "Online social networks--Social aspects"

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Attention to Facebook advertising and its impact on students

Nakad, Therese Selim (Notre Dame University-Louaize, 2015)

Social networking sites have opened the doors of communication allowing people from around the world to engage and to interact with each other. As one of the most outstanding social networking communities, Facebook boasts over 1 billion active users, visiting the platform several times a day. The purpose of this study is to examine whether Lebanese students pay attention to the ads displayed on Facebook and what kind of attitudes they have toward Facebook ads. A thorough revision of relevant literature in the fields of online advertising, Facebook advertising attention, media elements, and online ...
Uses and gratifications of Facebook : the participatory culture of Lebanese users

Akoury, Chahid Charbel (Notre Dame University-Louaize, 2012)

The surge in number of facebook users over the last years has been propelled by their needs for social integration, self-expression, and information seeking. This paper explored the motivations for using Facebook, and the gratifications Lebanese users derive from those uses. Moreover, this study examined the frequency of facebook participation of the Lebanese user. A literature review was done on the scholarly research covering the areas of social networking sites, new media and uses and gratifications theory. The theoretical framework was used to determine what are the motivations for Facebook ...

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