The aim of this thesis is to better understand the history of fake news and its evolution from the old times, starting with the storytelling technique, until today, with the social media and the internet. In order to clarify the idea of fake news and its impact on the audience, a sketch was picked from the Lebanese satire program, previously aired on LBCI, Bassmat watan, in order to study it. The case study was revolving around the sketch of Oussama Bin Laden in the mentioned program and the perception of the audience through the message that is transmitted by the media. The study aimed to ...

The aim of this study is to explore how Facebook’s platform is used in the grieving practices in Lebanon. In addition, it is supposed to reveal whether or not it soothes the five stages of grief, introduced by Elisabeth Kubler-Ross(1997): 1) Denial, 2) Anger, 3) Bargaining, 4) Depression, and 5) Acceptance, by incorporating the support of others. Results will show if a Lebanese virtual grieving outlet on Facebook is actually present and effective. Using variables such as feelings, the five stages of grief and gratification of human needs, two methods of research were used for this study, qualitative ...

The following study is conducted about the relationship between youth perception of social movements and their attitude and behavior in May 2018 elections in Lebanon. The aim of the study is to evaluate the exposure to social movements via social and mass media and the attitudes towards current politicians and asses its relation with voting decisions. Research questions of the study included (1) Exposure to Social Movements and Perceptions about Civil Movements and (2) Social Movements Impact on Voting. In order to conduct the study, a quantitative design was applied via questionnaires. This ...

“Social media is about sociology and psychology more than technology” said Brian Solis (March 14, 2012), Digital Analyst and Anthropologist, Best-Selling Author, Keynote Speaker, Human Being. This quote could be the best label to describe how people have perceived social media since day one. This thesis tackled the gratifications an Instagram user gets upon posting food images. It explains the reasons behind this immense trend of people sharing their food with friends, family, and even strangers following their social media accounts. For this purpose a literature review covered few researches ...

The impact of the thin ideal body of a woman as is presented in media has been constantly investigated in the literature of the female body image. This study has explored the potential effects of television's body image on the perception of Lebanese females between 20 and 30 years old. By using the social comparison theory as a mechanism, this study has investigated the relationship between television exposure, automatic self-comparison, body dissatisfaction, and mood disturbance. A sample of 145 Lebanese female filled out an online questionnaire and report the number of hours they spent watching ...

Constrained by the aggressive field in fashion business, marketers have stated that developing an appealing and friendly brand image on social media most particularly on Instagram is necessary to win better market. Instagram has become part of companies’ strategies nowadays in order to enhance growth, increase sales and target a very wide audience. The app that started originally as a gimmick for the public has become a strategic platform for companies especially those playing in the fashion sector. This thesis aims to examine and discern how fashion stores evolve on online social networks. ...

This research studies the budget shift from traditional media to social media in advertising campaigns in Lebanon. The objective of this thesis is to highlight the impact of social media on its target audience and compare it to the traditional media’s effect while taking into consideration percentage of reach, cost and interaction. In addition, the literature review covered four studies created by different researchers, (1) the new recipe in marketing strategy, (2) “Happies” campaign on social media, (3) social media marketing: the evaluation study in the wellness industry, and (4) social media ...

Shopping through Instagram has recently become a trend in the Lebanese market lately with hundreds of Instagram pages dedicated to selling goods and having them delivered to consumers' addresses. The purpose of this study is to analyze this new trend and find out if it is taking over the traditional online shopping through regular retail websites. One of the objectives of this thesis is to fill the gap of previous literature that did not provide an in depth investigation of the Instagram shopping trend in Lebanon. The theories that will frame the study are the shopping preference theory, which ...

Facebook profiles of the departed who were once active Facebook users are today being used as virtual space by family and friends to express their grief, connect with the deceased and engage in active memorials. The aim of this thesis is to explore how social network sites (SNS) such as Facebook are being used as a platform for grieving practices in Lebanon. It reveals through research how the Lebanese death rituals are being translated into the virtual world. It also discovers virtual bereavement behaviour and its effects on the stages of grief through the lens of Bowlby’s Attachment Theory. ...