“We lived on farms, then we lived in cities, and now were going to live on the internet!” This quote is taken from the Academy Award-winning film The Social Network (Imbd.com, 2010) and can be viewed as a representation of the current trends of our modern society. The rise of Internet usage and new technology is causing the world to move towards digital media which has led to the development and facilitation of blogs. Although the history of blogs is short, they have evolved into a valid and popular medium encouraging debates and allowing individuals to share their interests, provide suggestions, ...

Brands today have become experience centric where they focus on providing positive memorable journeys with their consumers to allow them to feel anything positive toward the brand, resulting in an emotional engagement. Consumers are also looking for the intangible value they find in brands and not just the tangible product. Their purchasing decision and choice are based on relating to the brand values and personality rather than just needing or wanting the product. With that said, brands need to add value to consumers through perception and brand image. With the focus on Instagram as the visual ...

The purpose of this qualitative study was to assess the application of online learning during Covid-19 pandemic from sciences educators’ perspective in private middle schools in the Keserwan community of Lebanon. Questionnaires and interviews were the main instruments used. Eight private middle schools were purposively selected to conduct the study. Data was analyzed using descriptive statistics through the use of Statistical Package for Social Sciences (SPSS 24 version) and results were presented in tables and charts. Eighty participants were sampled from eight private middle schools. Participants ...

The process of teaching students has always been dependent on face-to-face instruction in brick and mortar institutions. Students and teachers meet at the same place and at the same time for learning. However, some incidents around the world could make a change in the medium of instruction. Lebanon’s political and economic volatility serves as an example of shifting educational practices as a corollary of myriad national problems affecting education. The massive popular uprising on October 17, 2019, the pandemic COVID-19, and the Beirut port-blast on August 4,2020 have had their toll on ...

In the mis nineties, the Lebanese television went through a critical transitional phase as Lebanon was moving towards peace folowing 15 years of civil war. In this stage, an Audio Visual Media Law was introduced to regulate the ownership and opertion of the militia owned de facto radio and television stations. This law was the first of its kind in Lebanon and the Middle East. To cope with the country's media scene, the Lebanese television stations had to restructure themselves on the corporate level, reposition their status, and rethink their programming policies. This mission was accomplished ...

The thesis examines the visual and connotative representations of men in Lebanese print advertising. Historically, studies on female stereotypes in advertising and media have been conducted from every possible angle, but even after extensive research, I have found very few studies on male stereotyping in the same field. The reason behind that lies, I think, in the fact female stereotyping is more controversial and demeaning to women, while male stereotyping seems to be flattering and favorable to men. Controversy sells, and controversial subjects get a lot more attention than non-controversial ...

This research deals with the effects that living with a sibling with Autism has. The aim of the research was to investigate the effect of living with a sibling with Autism/PDD by using play therapy methods. In order to achieve this goal the researcher undertook a literature study to provide a better insight into the dimensions and complexities of defining autism and its related conditions, as in-depth look at the triad of impairments and the influence this has on the functioning of siblings of children with Autism/PDD. The second objective was to undertake an empirical study with regardsto the ...

The impact of the thin ideal body of a woman as is presented in media has been constantly investigated in the literature of the female body image. This study has explored the potential effects of television's body image on the perception of Lebanese females between 20 and 30 years old. By using the social comparison theory as a mechanism, this study has investigated the relationship between television exposure, automatic self-comparison, body dissatisfaction, and mood disturbance. A sample of 145 Lebanese female filled out an online questionnaire and report the number of hours they spent watching ...

Social networking sites have opened the doors of communication allowing people from around the world to engage and to interact with each other. As one of the most outstanding social networking communities, Facebook boasts over 1 billion active users, visiting the platform several times a day. The purpose of this study is to examine whether Lebanese students pay attention to the ads displayed on Facebook and what kind of attitudes they have toward Facebook ads. A thorough revision of relevant literature in the fields of online advertising, Facebook advertising attention, media elements, and online ...

The concept of dieting and staying fit has become a worldwide phenomenon affecting not only women in the first world countries but also in Middle Eastern countries such as Lebanon. Women in Lebanon are striving to maintain the ‘ideal’ weight and diet product companies have promoted the concept of staying thin and have linked it to being physically attractive. The purpose of this research is to show how diet product ads and specifically the case of Nestle Fitness Corn Flakes campaign displayed on television in Lebanon, has had different effects on women aged between 25 and 35 years. The research ...