A consumer behavior is influenced by word-of-mouth, music, advertising and product (availability, price, range, quality, design; its features and benefits it offers; size and packaging that gives information about the product inside). Although the new technology and the viral online media are becoming prevalent, the traditional print media such as newspapers, magazines and billboards are still thriving and still attractive to many people. The study explores understanding of variables such as colors in print ads, consumers' color prefrences, gender, and age among others and discusses how these ...

The following research investigated the relation between Emotional Intelligence and academic achievement in sixth graders. The participants were selected from an Anglophone Catholic school having around 3000 students in the Metn area, Lebanon. The participants were divided into two groups based on a convenience sample selection. The convenience sample of sixty six students, male and female, age grouped between eleven and twelve was selected from a population of two hundred sixth graders. The two groups were selected based on their academic results, 6A high achievers and 6D low achievers. The ...

Anorexia Nervosa is a severe psychiatric disorder consisting of the maintenance of extremely low weight, restrictive eating habits, purging techniques, an immense fear of gaining weight, and a distorted body image. The feelings of dissatisfaction with bodily image is usually distorted from the ideal image and has a negative connotation. Women with Anorexia Nervosa not only have a distorted self-image but also may suffer from identity crisis/confusion as they live the dilemma of growing old versus staying young, and dependency versus independency as the process of identity formation majorly ...

This thesis explored women stereotyping in Lebanese TV commercials. Stereotyping concept was defined; international stereotypical images of women and global ads, global images were examined as well as the interpretation of Lebanese TV commercials in the literature review. In the theoretical framework, the Cultivation and the Social Expectation theories were drawn from the Mechanistic and Sociological framework of theories to best examine this subject. This thesis adopted the content analysis technique. Data were analyzed to verify the level to which women depicted in these TV commercials were ...

The twenty-first century confronts its citizenship with new choices, opportunities, and challenges due to the universal presence of technology in all spheres of life, especially in education. Technology made a shift in the academic field and created new possibilities that shook the traditional teaching and learning paradigms; teachers and trainers are confronted by challenges that range from the acquisition of skill and literacy in the usage of technology to the delivery of the necessary tools that will guide students to become knowledge creators and users. The overall objective of this study ...

Personality constructs have been demonstrated to be of the main predictors for explaining and predicting satisfaction and commitment of employees at work. Employees’ personalities and personality traits play a significant role in their perception of life as individuals in general, and of work life as employees in organizations in particular. This thesis examines the impact that personality traits have on teacher- employees’ level of job satisfaction and commitment. A correlational study was performed to identify the relationships between the variables, where 99 employees (n=99), in a representative ...

The study investigated the relationship between the three leadership styles; transformational, transactional and laissez-faire, and 73 Elementary I female teachers’ job satisfaction in 10 schools (5 private and 5 public) in Lebanon. The instruments used were the Multi-Factor Leadership Questionnaire, Fifth Edition, Short Form (MLQ-5X Short, the Job Descriptive Index (JDI, 2009 revised) and Job in General Scale. Correlation and descriptive analysis (one-way ANOVA) were used to analyze data. The results revealed that both transformational and transactional leadership were positively and significantly ...

This study explored the relationship between the conflict management style of elementary teachers and the quality of teacher-student relationship in four public schools in North of Lebanon. A mixed method research, including two questionnaires and one interview, was conducted. Seventy five teachers from grade 1 to grade 4 participated in the study. The Thomas-Kilmann Instrument (TKI) was used to measure teachers’ conflict management style and the Student-Teacher Relationship Scale, Short Form (STRS-SF) to assess the quality of the teacher-student relationship. After the respondents answered the ...

This thesis presents the results of a case study that investigates the use of a variety of teaching methods, based on a multisensory approach, as part of the remediation program of dyslexic students in elementary English classes. In order to do this, a review of the literature surrounding the main concepts of disabilities has been carried out, in which the theory of learning disabilities is explained and then linked to dyslexia. Then, a discussion of the different teaching methods that are used in a dyslexic classroom is presented. A research pilot case study, which is presented in the form of ...

Adults aged between 15 and 29 years old usually migrate from rural to urban areas because of the educational gap between their villages and the cites (CDR, 2016). This study examines the portrayal of this phenomenon of migration from urban to rural areas in televised series. It compares the empowerment that Carine Rizkallah, writer and lead woman character in “Albi Dak” series, demonstrated in the series to the lives of women in real life, and whether or not that empowerment portrays reality. In order to direct the thesis statement, this study conducts some research on a few subjects: Cultural ...