There is no doubt that animation is becoming one of the biggest advertising trends and approaches in modern times. No need to wonder why! Simply put, animated advertisement gives us a video that is promotional and entertaining at the same time; leaving the consumer captured by the visuals and animation. With the relevance of animated advertisement in today’s world, this thesis aims to provide a comparative overview of animated vs non-animated advertising. The thesis shall study the “Soul Drops” animated commercial starting from scratch, to the procedures carried on until reaching the result.

Chronic sleep restriction (CSR) has been implicated in higher risk of insulin resistance (IR) and immune-metabolic dysfunction. No studies investigated the effect of CSR on macrophage differentiation in vWAT in relation to leptin synthesis and glucose homeostasis. Therefore, this study aimed at assessing blood glucose levels and vWAT expression of leptin, CD38, and CD163 following CSR. Adult male C57BL/6 mice were housed under 12:12 L/D cycle (lights on at 0700 hrs) with free access to food. Following a two-week acclimatization period, animals were divided into 2 groups: 1) control (C, N=8) ...

Web services are form of middleware to exchange information between systems over a network. With the advent of the age of mobile devices and their diversity, the importance of web services became all the more apparent. Every web service grants certain functionality and can utilize other web services to gain more functionality and more robustness. Such a service that combines the functionality of other services is called a composite service and the process of designing such a service is called a composition. This thesis studies an on-the-fly algorithm that efficiently checks for the possibility ...

Several studies have shown a link between pesticide exposure and neurological problems. In the present study, we show the effect of twenty common pesticides (dieldrin, rotenone, endosulfan, penconazole, trifiuralin, dicofol, chloropropham, hexachlorobenzene, thiamethoxam, dimethoate, maneb, p,p' -DDE, paraquat, permethrin, chlorfenapyr, propanil, kresoxim-methyl, boscalid, triadimefon, lambda-cyhalothrin) on myelin gene expression (PLP and MBP) in oligodendrocytes. We first studied the toxicology of each chemical to determine the doses to consider by calculating the ration of dead to living ...

In the world of computing, one major statement has always been true: the request for computing power is always greater than the available resources. For this reason, scientists and researchers started considering the concept of sharing resources. In the last decade, the world of computing has seen a big leap forward with the emergence of cloud computing. In this new paradigm, computing resources of data centers spread all over the world can be shared to provide increased power and availability to users. However, with this increase in computing power came along an exponential increase in energy ...

A denial of service (DoS) attack is an attempt by a person or a group of persons to cripple an online service. This can have serious consequences on companies like Amazon and eBay, which rely on their online availability to do business. Many defense mechanisms have been proposed to thwart DoS attacks. One of these defense mechanisms is called hop-count filtering. Although an attacker can forge any field in the IP header, he or she cannot falsify the number of hops an IP packet takes to reach its destination. This hop-count information can be inferred from the time-to-live value in the IP header. ...

In this thesis, we present a new proof of the fundamental theorem of calculus of the Lebesgue Integral [1] and we explore the properties of a new and interesting Lebesgue integrable function [2]. In this thesis, we reveal the main connection between “absolute continuity” and “Lebesgue Integration” that is established from the fundamental theorem of calculus for the Lebesgue integral. And a function which is Lebesgue integrable but not Riemann integrable. In chapter 1, an elementary and simple proof of the fundamental theorem calculus for the Lebesgue integral is given. The proof is based on the ...

The term spatial data signifies all geometric objects of different dimensions and the relations that could bind these objects together. Spatial data is, in general, divided into two parts: crisp spatial data and vague spatial data. Crisp spatial data has determinate coordinates and boundaries, whereas vague spatial data has indeterminate ones. The demand for spatial data support in database management systems is growing every day, yet not all commercial products provide spatial data support natively, and those that do merely provide it partially. Since database management systems are at the heart ...

Recent research in Geographic Information Systems (GISs) has created the kind of systems capable of modeling a number of interesting real world phenomena. Some applications where GISs have made significant contribution include routing, scheduling, dispatching, transportation logistics, vehicle tracking, market research, construction Planning, facility management and resource distribution. However, there seems to exist little connection between GIS solutions and much related research being carried out in other disciplines. This thesis studies the advantages of integrating recent research in ...

Fuzzy measure theory is a generalization of classical measure theory. It was first introduced by Lotfi Zadeh in 1965 in his famous paper ”Fuzzy Sets”. After more than 50 years of the existence and development of classical measure theory, mathematicians felt that the additivity property is, in some applications, too restrictive. It is also unrealistic under real and physical conditions where measurement errors are unavoidable. According to Sugeno, fuzzy measures are obtained by replacing the additivity condition of classical measures with weaker conditions of monotonicity and continuity. Chapter ...