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Browsing Department of Management and Marketing by Issue Date

Browsing Department of Management and Marketing by Issue Date

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  • Training and job satisfaction attributes : the case of Cimenterie Nationale S.A.L 
    Tangoukian, Antranig (Notre Dame University-Louaize, 2015)
    Purpose: this research attempts to investigate the perception of Cimenterie Nationale’s S.A.L employees about four different categories of training attributes (quality of training, benefits, personal commitment and level of satisfaction) and to examine the existence of potential variation of perception with respect to demographic variables, such as age, education level and years of work experience of the different respondents. Design/methodology/approach: this research is a case study using multimethodological approach for data gathering, with qualitative and quantitative tools. The philosophical ...
  • Hospitality crisis management practices : the case of Lebanese luxury hotels using an importance-performance analysis 
    Chahine, Mark (Notre Dame University-Louaize, 2015)
    Purpose: This paper aims to evaluate manager’s beliefs of what actions or practices are important during a crisis, and to evaluate their actions to test for the consistency between beliefs and performance in Lebanon. This will help assess how managers categorize diverse practices to formulate their crisis management beliefs and actions in hotels in Lebanon. Design/methodology/approach: the methodology applied used the quantitative approach of a positivist ontological and epistemological stance. The model that was employed was that of Importance-performance analysis to evaluate decision makers’ ...
  • Measurement of the efficiency of Lebanese commercial banks using data envelopment analysis 
    Chukri, Joelle (Notre Dame University-Louaize, 2015)
    Purpose -- The banking sector is the backbone of the backbone of the Lebanese economy, and Lebanese banks hold over half of the public debt. Therefore it is critical to periodically assess their efficiency and profitability. Failure to do so could lead the country to a debt crisis or even bankruptcy. The purpose of this study is the measure the efficiently and productivity of 24 Lebanese commercial banks in 2008, 2011 and 2013. Design/ methodology/ approach -- To measure relative efficiency, the study employed three data Envelopment analysis (DEA) models which are the CCR, BCC and A&P. the ...
  • The effect of the switching costs on the customer retention : mobile telecom industry in Lebanon 
    Abdallah, Elie (Notre Dame University-Louaize, 2016)
    Purpose -- The purpose of this paper is to explore the structure of switching costs in the Lebanese telecommunication market and investigate its impact on the customer retention taking into consideration the customer attributes that might impact these constructs. Design/methodology/approach -- A post- positivist philosophical position and a deductive reasoning approach were adopted through this research. A mixed method was implemented including a qualitative study using a semi-structured interview technique on one of the two telecommunication operators in Lebanon in order to facilitate a ...
  • The impact of Lebanese life factors on credit card spending : the case of CSCBank SAL 
    Aoun, Elie (Notre Dame University-Louaize, 2017)
    Purpose: This research attempts to analyze the impact of demographic factors and card ownership characteristics of Lebanese people on credit spending, and to investigate how total spending varies with respect to the selected variables. Design/methodology/approach: Deductive and quantitative in nature, this study relies on a sample of 2,169 cardholders over a period of sixteen years (2000-2016), and tests nine research hypotheses relating demographic factors and card owner ship characteristics to total spending per client “TSC”. Findings: The findings show that gender, income, settlement method, ...
  • The relationship between market structure and CPI: a study of the food and beverage, housing and transport industries in Lebanon 
    Abdo, Pia J. (Notre Dame University-Louaize, 2017)
    Purpose - With inflation being the main concern of all economies, many theories have been developed to try to find its determinants. Different studies have been conducted in an attempt to understand the behavior of prices and the link between competition and prices; however, none have been conducted in Lebanon. Consequently, this paper studied the market structure of the leading Lebanese Industries for the period extending between 2002 and 2016. In addition, aiming to understand the behavior of prices, this paper studied the existence and type of the relationship between market structure and ...
  • Onboarding process : the case of Bank Audi 
    Rizk, Christelle (Notre Dame University-Louaize, 2017-10)
    Purpose -- The world nowadays is changing in a fast pace. Companies are fighting for an important resource that is human capital and strive to find ways to retain it. The purpose of this research paper is to study the effect of implementing advanced onboarding programs on employees’ retention ratio. Design/methodology/approach -- This research is a study that uses a questionnaire based on Linkert scale as quantitative data collection tool and we studied the results using BMI SPSS 20 software program statistical tool such as correlation and regression. The philosophical approach is post-positivism ...
  • Syrian refugees' impact on the Lebanese economy : an expert view 
    Issa, Carla Pierre (Notre Dame University-Louaize, 2018)
    Purpose: The purpose of the study is to gauge the Lebanese experts' perceptions with regard to the Syrian refugees' impact on the Lebanese economy and to extract accordingly appropriate suggestions for the purpose of managing the expatriates' presence effectively. Design/Methodology/Approach: The research is qualitative and mostly inductive in nature; it uses thirty semi-structured interviews, emerging from the service, public and manufacturing sector and analyzes them in a thematic framework to unfold the Lebanese experts' perception of Syrian refugees' impact on the economy. Findings: Results ...
  • Application of lean management in Lebanese pharmaceutical companies 
    Baroud, Juliette (Notre Dame University-Louaize, 2018)
    Purpose - The purpose of this research is to study the impact that the adoption of Lean manufacturing principles has on operational performance in Lebanese pharmaceutical industries, while taking into account the employees' characteristics that might affect the constructs. Design/methodology/approach - The philosophical position that was adopted in this research is the post-positivist approach. Moreover, the deductive reasoning was used throughout the paper. A quantitative method was implemented using a questionnaire that targeted some Lebanese pharmaceutical companies. Findings - The perception ...
  • Consumer perspectives about online banking and ATMs adoption in Lebanon 
    El Chemaly, Cynthia (Notre Dame University-Louaize, 2018)
    Purpose – The purpose of this research is to explore the factors that influence the Lebanese consumers' perception regarding the c-banking services and to segment and profile the users using the retrieved factors. Design/methodology/approach – A post-positivist epistemology and a deductive reasoning approach were adopted in this research. An online survey was administrated and 323 responses were collected. A factor analysis, regression analysis tests, non-parametric tests and a cluster analysis test were performed using Excel, SPSS, and EViews. Findings – The qualitative findings of this ...
  • Analyzing patterns of points redemption in a loyalty program at a bank : the case of a commercial bank Lebanon 
    Elissa, Bou Arbid (Notre Dame University-Louaize, 2018)
    Purpose - This research attempts to analyze the impact of demographical factors and credit cardholder's criteria of clients on their credit card spending to investigate how the total spending affects accumulation of loyalty points of cardholders to after the introduction of a loyalty program. Design/methodology/approach - This study relies on a sample of 477 credit cardholders active on the bank's loyalty program over a period of 2 years. This research is deductive and quantitative in nature, and it tests 15 hypotheses linking the demographical factors and cardholders' characteristics to ...
  • Customer satisfaction for the Lebanese telecom service provider market 
    Wehbe, Jad (Notre Dame University-Louaize, 2018)
    Purpose - This research will attempt to investigate the critical factors that affect the customer satisfaction for the Lebanese telecom service providers market. Design/methodology/approach - The study is based on a positivism epistemology, objectivist ontology, and deductive approach. A quantitative self-administered questionnaire is conducted by random people that use the Mobile Services from all ages all over Lebanon. Findings - The quantitative findings of this study showed that there are four critical factors that mostly explain the concept of customer satisfaction for the Lebanese telecom ...
  • Barriers to the implementation of lean management in the Lebanese construction industry 
    El Hajj, Claudette (Notre Dame University-Louaize, 2018)
    Purpose -The purpose of the study is to analyze frameworks barriers and enablers of Lean construction implementation in the Lebanese industry. Design/methodology/approach —A mixed approach in the form of a Delphi group with a prepared interview guide and a questionnaire were used to achieve the research objectives using an exploratory case study. Findings - The framework used in company X is a conceptual and implementation framework The process is internal, and emphasizes on the bottom- up approach using the last planner system as a Lean tool. It consists of preparing a Lean team, focusing ...
  • The auditor change decision in UK : factors and market reaction 
    Chaanine, Melissa Challita (Notre Dame University-Louaize, 2018)
    Purpose: This study examines the firm's characteristics and the corporate governance factors that influence the auditor change decisions, and observes the market reaction following the announcement of such decisions. Design/methodology/approach: The relation between the firm's characteristics and the corporate governance factors with the auditor change decision is addressed using a logistic regression. The market reaction to the auditor change announcement is tested using the event study methodology. Findings: The results show that the company's size is positively related to the auditor ...
  • The impact of loan diversification on bank performance : evidence from MENA countries commercial banks 
    Aoun, Samer (Notre Dame University-Louaize, 2018)
    Purpose – The purpose of this thesis was to investigate empirically whether sectoral and geographical diversification has an impact on bank performance in the MENA region. Design/methodology/approach – Sprouting from a positivist approach, the study encompassed 35 listed commercial banks from 11 countries in the MENA region during 2009-2015. Multiple regression on a balanced panel was used as the parametrical tool to test the impact of diversification on banks' risk and return in the MENA region. The consolidated sample of banks was divided also into 3 sub-samples to achieve homogeneity. ...
  • The impact of the recent oil price decline on the GCC banking system 
    Kattan, Ruba (Notre Dame University-Louaize, 2018)
    Purpose – The purpose of this thesis is to determine the impact of the recent oil price decline on the GCC banking system. Design/methodology/approach – The econometric Chow model is used to test for structural breaks in the performance of selected sample GCC banks (Saudi, UAE, and Qatar banks) upon the occurrence of the recent oil price decline at the various aspects of bank performance (profitability, liquidity, credit quality, and capitalization). Findings – While Qatar banks are found to be resilient showing continuous performance over time, the Saudi and UAE banks are found to be significantly ...
  • Factors influencing recruitment process outsourcing success in Lebanon 
    Rizkallah, Amanda (Notre Dame University-Louaize, 2018-11)
    Purpose - This research attempts to analyze the impact of various factors on the decision of Lebanese companies to outsource the recruitment function and on the relationship between the Recruitment Service Provider (RSP) and the client firm. Design/Methodology/Approach - This study relies on a sample of 206 HR Professionals and General Managers who either outsource their recruitment function or not. This research is deductive and quantitative in nature, and it tests 19 hypotheses using principle component analysis and regression analysis. Findings - The fmdings show that there are 11 different ...
  • Employees' resistance to organizational change in the case of automation 
    El Khaouli, Lea Albert (Notre Dame University-Louaize, 2018-11)
    Purpose -- the purpose of this thesis is to investigate employees' resistance to change in the specific case of system automation. The research attempts to deduct the managerial practices that can be implemented to overcome such resistance. Design/methodology/approach -- for data collection purposes, a quantitative questionnaire was distributed among randomly selected participants who have been through a change in software/systems during their employment period. The study's epistemology is positivism, the ontology is objectivism and the research approach is deductive. Findings -- the result ...
  • Impact of political instability periods on Lebanese expatriates remittances to Lebanon 
    Abi Khalil, Rabih (Notre Dame University-Louaize, 2018-12)
    Purpose – With the growing importance accorded to the subject of Lebanese Emigration, many studies have discussed the impact of the emigrants' contributions to Lebanon on the social and economic levels, notably remittances. Fewer studies have discussed the effect of political instability factors on the flow of these remittances; therefore this thesis will study the impact of several political risk components on expatriates remittances to Lebanon between 1985 and 2016 while taking into consideration other factors in Lebanon and in a host country like deposit interest rate and growth rate. Desi ...
  • Assessing employees' engagement in a health care context : the case of nursing and administrative department at Albert Haykel Hospital 
    Bou Farraa, Nicole (Notre Dame University-Louaize, 2018-12)
    Purpose –The purpose of this thesis is to assess employees’ engagement in the nursing and administrative departments at Albert Haykel Hospital. Design/methodology/approach –Deductive in nature, this thesis uses a questionnaire survey to examine the extent to which the elements of engagement vary with demographic variables of the respondents as well as the existence of a significant linear relationship between them. The analysis of any variation and relationship is manipulated through the use of descriptive and inferential statistical methods. Findings –The results of this study show a variation ...

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