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Browsing Department of Management and Marketing by Issue Date

Browsing Department of Management and Marketing by Issue Date

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  • Bou Farraa, Nathalie (Notre Dame University-Louaize, 2018-12)
    Purpose –the purpose of this thesis is to study the perceptions of the nurses and administrative employees at Albert Haykel Hospital concerning a “Management by Walking Around” program applied at that hospital and check whether the elements of management by walking around vary with the demographics of the respondents. Design/methodology/approach –Deductive in nature, this thesis uses descriptive and inferential statistical methods. A survey questionnaire was distributed to the employees of the nursing and administrative departments at Albert Haykel Hospital to study their perceptions regarding ...
  • Ghannam, Fadia (Notre Dame University-Louaize, 2019)
    Purpose – The purpose of this paper is to explore the determinants of patient satisfaction in the healthcare sector, the links between its factors, and the impact of each factor on the overall satisfaction for its positive feedback on the workflow and progress of hospitals, despite the fact of the rising cost of health care and the high rates of out-of-pocket expenditure in Lebanon. Methodology – A post-positivist philosophical position and a deductive reasoning approach were adopted through this research. This study deals with a case study of the attributes of patient satisfaction of AWMV ...
  • Chahda, Elie (Notre Dame University-Louaize, 2019)
    Purpose – This research attempts to unveil the plausible relations that may exist between internal strategic openness, perceived alignment, and engagement, as well as scrutinize how each may vary between employees of different demographic characteristics at microlevels of an organization. Design/methodology/approach – Employing a mixture of deductive and inductive reasoning approaches, this study poses six research questions and quantitatively tests twenty four hypotheses using a sample of 216 employees working in core banking functions at Bank of Beirut. Findings – The findings show that ...
  • Khalife, Christelle Sami (Notre Dame University-Louaize, 2019)
    Purpose – The purpose of this study is to compare corporate social responsibility practices between five different sectors under the hospitality industry; beverage, nuts and oil, casual dining, hotel and fast casual across rural, urban and secondary areas. Design / methodology / approach – This research is qualitative by nature. A comparative case study methodology was adopted using semi-structured interviews with 32 targeted firms under different sectors of the hospitality industry in different Lebanese areas. The design of the interview guide was derived from the ISO framework of sustainability. ...
  • Bassil, Pamela Youssef (Notre Dame University-Louaize, 2019-06)
    Purpose: This study aims to find out the impact of the supervisor’s leadership style as well as the sales’ agents personality traits on sales performance in a life insurance company in Lebanon. Design/ methodology/ approach: The Multi-Factor Leadership Questionnaire (5X-Short) was adopted to assess the supervisor’s leadership style and the Mini-IPIP Questionnaire to assess the sales agents’ Big Five Personality Traits. The questionnaires were distributed to 200 sales agents.SPSS was used to analyze the data. Statistical tools such as analysis of variance (ANOVA) and regression analysis were ...
  • Chlela, Maria (Notre Dame University-Louaize, 2020)
    Purpose – The purpose of this research is to study the difference between the CSR reporting and the CSR execution in the Lebanese banking sector specially during the current financial crisis and lack of trust between the customers and the banks‟ administration as a whole. Design/methodology/approach – To proceed with this study, we used the quantitative method by extracting data and information for 13 Lebanese banks and calculating the sovereign exposure debt of all these banks separately and comparing them to their disclosed CSR practices. Findings – Our research showed that not all CSR actions ...
  • Faek, Joudi Jamil (Notre Dame University-Louaize, 2020)
    Purpose - This study was conducted in order to investigate and analyze the underlying impact that mobile banking applications’ service quality has on customer satisfaction within the Lebanese context, specifically North Lebanon. Design/methodology/approach - Deduction was the reasoning approach embraced in this study. Using an online distributed questionnaire, there was a collection of 157 usable responses. Data was analyzed using SPSS. Moreover, correlations along with regression and other tests were used to test the considered hypotheses. Findings – The hypotheses considered in this study were ...
  • Chekherdemian, Armand Assadour (Notre Dame University-Louaize, 2020)
    Purpose – The purpose of this study is to determine the satisfaction drivers that are significant in the workforce of a Lebanese alpha bank and to rank each determined factor in terms of significance/effect on the satisfaction of Lebanese alpha bank employees. Design/methodology/approach – The design of this study will involve surveys distributed to the workforce of a Lebanese alpha bank with the studied variables being derived from the literature review whereas the methodology will follow the post-positivist method of research. As for the approach, it will be a mixture of survey responses and ...
  • Keyrouz, Jihane (Notre Dame University-Louaize, 2020)
    In the field of the application of the CSR into the Gambling industry, interests are taking recently a higher attention from researchers’ perspectives for futures studies. The application of CSR practices is approached directly through the importance of customer loyalty with a revisit intention often serving as a key indicator of loyalty. In other words, customers’ perceptions will be adopted in a way to understand how the Casino du Liban establishes a climate of a responsible gambling and ensure a better accountable image for its entity. The study relies on a quantitative method. Its purpose ...
  • Yazbeck, Michel (Notre Dame University-Louaize, 2020)
    Purpose: The purpose of this research is to study the extent of adoption of DBCs, benefits of usage and service quality and their impact on the overall satisfaction with DBCs, in order to measure the satisfaction of digital technologies in the Lebanese banks, and to learn from this research if adopting digital channels would be beneficial or not for the Lebanese banks in different aspects. Design/methodology/approach: This research adopts a deductive approach, by using the data collected in statistical techniques to obtain significant results. The data was collected using a survey research ...
  • Rizk, Elie Georges (Notre Dame University-Louaize, 2020-11)
    Purpose – The purpose of the study is to investigate the differences and similarities that may exist between female and male principals’ leadership styles in Catholic schools in South Lebanon. Design/methodology/approach – This study used the mixed methods design. More specifically, the study adopted the Explanatory Sequential Design and worked with primary data. It started by collecting and analyzing quantitative data through a surveybased questionnaire, then collected and analyzed the qualitative data through two focus groups. In the first phase, the deductive approach, with a ...
  • Baradhi, Dounia (Notre Dame University-Louaize, 2021)
    The study purpose is to assess students’ satisfaction on services provided by higher education institutions (HEIs) and consequently their loyalty towards the institution. The research design followed a quantitative approach where a questionnaire was developed based on a seven-point Likert scale. Data was collected from 297 students at Notre Dame University-Louaize (NDU) in Lebanon. The results elucidated that the affective component positively and strongly influences students’ satisfaction. Variables related to physical facilities did not outstand in the results so we were not able to conclude ...
  • Salameh, Eliana (Notre Dame University-Louaize, 2021)
    Purpose – The purpose of the present research is to analyze the barriers affecting the readiness of digital transformation implementation in the manufacturing enterprises in Lebanon. Design/methodology/approach – The research implemented a mixed approach using survey based questionnaires and interviews in order to understand the barriers that could impact the readiness of manufacturing organizations for digital transformation. The research implemented a deductive approach therefore it relied on previous studies and theories to validate the research hypotheses, and followed the positivism ...
  • Aoun, Grace (Notre Dame University-Louaize, 2021)
    Purpose – Human resources management practices constitute an important intervention lever and more particularly those related to young generation integration. In such, the main research statement tries to understand how do HR practices overcome generational cleavage to better integrate Generation Z into the workplace?” Design/methodology/approach – the research study adopts a quantitative approach. It consists on adopting a deductive reasoning by analyzing, first, the literature review, and to formulate accordingly research hypotheses to be tested on the selected population. Findings – The ...
  • Challita, Carol (Notre Dame University-Louaize, 2021)
    Purpose – This research aims to explore the impact of fashion leaders on followers’ shopping frequency in Keserwan, Lebanon. This thesis will study the relationship between celebrity influencers, fashion influencers, in-store fashion employees, demographics and followers’ shopping frequency. The purpose is to have those findings become helpful for Lebanese fashion retailers within knowing how to be able to know what items will sell more than others and how to manage inventory as well as reduce loss of profit. Design/methodology/approach – Employing a deductive approach, this study presents one ...
  • Boustani, Patricia Joseph (Notre Dame University-Louaize, 2021)
    Purpose -- This research attempts to study the effects of adopting job rotation on nurses at three main hospitals located at North Lebanon since those members are frequently subject to job rotation. Design/methodology/approach – A positivist epistemology and a deductive reasoning approach were adopted. A questionnaire was developed and distributed manually, 106 responses were received. A linear regression and correlation analysis were performed using SPSS program. Findings – The quantitative findings of this research showed that the adoption of job rotation at the hospitals in search enhances ...
  • Moufawad, Jean-Pierre (Notre Dame University-Louaize, 2021)
    The Purpose of this study is to identify the relationship between the factors of alumni engagement and how the level of engagement will affect alumni donations in Notre Dame University Louaize. Thus enabling Lebanese universities, especially Notre Dame University- Louaize to better understand the alumni community, and hence cater to their needs through creating strategies that take the factors into consideration. The research design adopted a quantitative deductive approach and the results obtained, were through the data collected using statistical techniques. The sample was selected using a ...
  • Bitar, Donna Antoine (Notre Dame University-Louaize, 2021)
    Purpose: The present research aims to explore the different factors influencing employee job satisfaction in Blom Bank branches in North Lebanon. Moreover, the impact of job satisfaction on employee retention was also investigated in this study. Another aim of the study was to investigate the impact of rural-urban differences on the job satisfaction of the employee. Design: Primary data was collected from the employees working in five branches representing urban and rural areas of Blom Bank Lebanon, mainly Zahireh Branch, Amioun branch, Halba branch Boulevard branch, and Azmi branch of Blom ...
  • Hayek, Tina (Notre Dame University-Louaize, 2021)
    Purpose – The purpose of this paper is to evaluate and describe the role that perfume packaging plays in consumer behavior and how it affects the Lebanese consumer’s choice of perfume. The objective is to detail factors affecting perfume choice and describe the influence of packaging on this process. For that, secondary and primary data is collected and analyzed in order to elaborate and test the hypotheses. Design/methodology/approach – A deductive quantitative research was conducted using a questionnaire distributed online and answered by Lebanese perfume buyers. The data obtained from 307 ...
  • Estephan, Hanady (Notre Dame University-Louaize, 2021-02)
    Purpose: this dissertation aims to detect what leadership style is mostly adopted in the alpha banks in Lebanon and investigates the corresponding impact of the different leadership styles on employee satisfaction. This study shall conclude the leadership style that should be most adopted to reach the highest level of employee satisfaction. Design/methodology/approach: the research approach was specified as a deductive one. Then, the population represented by the chosen sample of 124 bank employees, specifically 62 from each of LGB and Blom bank. In addition, the research strategy was specified ...

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