The objective of this study is to determine the major factors influencing consumer behavior in the Lebanese restaurant sector while also examining the application of certain tools used in sensory marketing such as music, scents and colors. Sensory marketing is a a new trend gaining great attention in the marketing field, it uses various tool to tackle consumers’ five senses thus influencing their behavior and perception of a brand. The goal is to achieve brand awareness, differentiation and loyalty. To achieve the research objectives a quantitative research was prepared. A questionnaire was ...

Purpose – The purpose of this research is to explore the factors that influence the Lebanese consumers' perception regarding the c-banking services and to segment and profile the users using the retrieved factors. Design/methodology/approach – A post-positivist epistemology and a deductive reasoning approach were adopted in this research. An online survey was administrated and 323 responses were collected. A factor analysis, regression analysis tests, non-parametric tests and a cluster analysis test were performed using Excel, SPSS, and EViews. Findings – The qualitative findings of this ...

The purpose of this thesis is to study the direction of the causality between tourism development and economic growth in Lebanon, and to investigate the existence of a long-run relationship between the two variables. In order to reach our objectives, we estimate a Vector Auto Regression model and apply the Granger causality test. Our findings suggest a unidirectional causality running from economic growth to tourism development thus support the Growth Led Tourism hypothesis. They also identify a positive relationship in the short-run between tourism development and economic growth, and the impulse ...

The fashion retail industry in the Middle East region is drastically expanding in most of the countries of the region with a great variety of international brands opening. The purpose of this thesis is to study the level of customer satisfaction in the region and try to design a complete training system to maximize customer satisfaction by optimizing customer service. Establishing such a system might be hard to design, yet succeeding in such initiative might allow retailers to gain an important competitive edge in times of sever competition and great expansion. The problem is that the customer ...

The same latent problem faces almost all developing countries. This problem is how to develop the society of the country. Before 1990, and for years, economists, politicians and development planners have charged year-to-year progress or decline within a country, by measuring average per capita income. So, clearly, before 1990 and for years development of a society was viewed as the development and growth of the capital resources of the economy, often by neglecting the human dimensions in that society, Current views regarding development, have changed. It is thought that the development of a ...

Purpose - This paper aims at investigating the factors determining the dividend payout policy in the Lebanese banks listed on the Beirut Stock Exchange. Methodology - To achieve this objective, this study considers the impact of seven variables, namely, profitability, liquidity, leverage, firm size, growth, firm risk and previous year's dividend payout on the dividend payout ratios by using an unbalanced panel dataset of audited financial statement of listed banks between the years of 2005 and 2011. Two models were tested and seven hypotheses were investigated using the OLS and the dynamic ...

Purpose – The purpose of the study is to investigate the differences and similarities that may exist between female and male principals’ leadership styles in Catholic schools in South Lebanon. Design/methodology/approach – This study used the mixed methods design. More specifically, the study adopted the Explanatory Sequential Design and worked with primary data. It started by collecting and analyzing quantitative data through a surveybased questionnaire, then collected and analyzed the qualitative data through two focus groups. In the first phase, the deductive approach, with a ...

The purpose of this study was to explore the behavior and opinions of the two largest age-groups working side by side in Lebanese firms in order to discover the presence or absence of a world-wide accepted phenomena, labeled the Generation Gap. The procedure followed in the study consisted of a literature review which includes studies conducted in the United States concerning the generation gap present there. Then a survey was distributed to over two hundred potential respondents, this survey being made up of 23 questions divided into two groups, according to the age groups in question. This ...