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Browsing Department of Management and Marketing by Author "Notre Dame University-Louaize. Graduate Division"

Browsing Department of Management and Marketing by Author "Notre Dame University-Louaize. Graduate Division"

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  • Nassar, Maroun (Notre Dame University-Louaize, 2013)
    This research study examines the effect of a previous international assignment of French expatriates residing and working in Lebanon, on the relationship between cultural intelligence (CQ) and adaptation measures. The proposed model expands already existing models concerning the relationship of the facets of cultural intelligence - cognitive, meta-cognitive, motivational, and behavioral CQ - and the dimensions of cross-cultural adjustment - interaction, general, and work adjustment -with measures of the willingness to adjust. Questionnaires have been sent to 200 French expatriates residing and ...
  • Keyrouz, Jihane (Notre Dame University-Louaize, 2020)
    In the field of the application of the CSR into the Gambling industry, interests are taking recently a higher attention from researchers’ perspectives for futures studies. The application of CSR practices is approached directly through the importance of customer loyalty with a revisit intention often serving as a key indicator of loyalty. In other words, customers’ perceptions will be adopted in a way to understand how the Casino du Liban establishes a climate of a responsible gambling and ensure a better accountable image for its entity. The study relies on a quantitative method. Its purpose ...
  • Wansa, Etienne (Notre Dame University-Louaize, 2010)
    The purpose of this paper is to explore the role of information communication technology (ICT) in small rural hospitality businesses. Although ICT is often presented as a means of reducing the impact of being rural, little is known about the extent or level of use of ICT. This paper addresses these issues. The paper employs both quantitative and qualitative methods to gather and analyze data. The study had two stages: an initial survey to determine the extent and pervasion of ICT; and a second interview stage to explore the role and applications of ICT. The majority of businesses use ICT ...
  • Eid, Frederick Atef (Notre Dame University-Louaize, 2012)
    The following paper was written to reflect a research done in the Lebanese Top Industry Workplace. The Aim was to determine the Effective Leadership Behavior in the Contemporary Lebanese Organizations by studying the Leaders' style, the Employees' desirability for motivational factors, and the interplay between the Leader's Behavior and Follower's response. The following three research questions were addressed: (1) Is the Manager's Transformational Leadership Style related to Demographic or Psychographic Variables. (2) Is the Follower's Behavioral Desirability for Competency, Selflessness, ...
  • Salameh, Micheline (Notre Dame University-Louaize, 2010)
    Does your Appraisal System Work? Can Appraisal System work as a method of retaining human power and work as a strategy for building culture? Each year, employees and their immediate bosses enter into an elaborate gaming exercise called the annual performance appraisal. Most of it is form filling, and yet every company goes through the ritual. It's time to reappraise appraisal systems. Appraisal systems require constant rejuvenation and renewal. If appraisal systems have to serve development purposes without creating any insecurity or defensiveness we need to learn to treat employees with a shade ...
  • Matar, Lara Assad (Notre Dame University-Louaize, 2013)
    After many years of civil war, which completely paralyzed the Lebanese economy and demolished the local businesses, it was not before the early 90's that Lebanon started the process of reconstructing the local economy. It has succeeded into fostering one of the most advanced commercial banking sectors in the region. For the poor in need of funds, banks were not the best answer to where they could resolve, thus the microfinance movement emerged to become the great innovation in financial intermediation that reduces the costs and risks of lending to poor house-holds. We will tackle the MFI program ...
  • Rizk, Tracy Raef (Notre Dame University-Louaize, 2022-11)
    Purpose – The purpose of this study is to identify to what extent employees are engaged at work using five significant independent variables despite the financial, economic and pandemic crises that Lebanon is going through today. Design/methodology/approach – The study is survey-based, questionnaires are distributed to the frontline bank employees and the data will be collected from Byblos Bank branches across Lebanon. The sample for the study will include 205 Byblos Bank staff (Including managers and employees). The study will be conducted as a positivist approach. Findings – The study results ...
  • Karam Frangieh, Sabine (Notre Dame University-Louaize, 2006)
    Philip Kottler says: "Today you have to run faster to stay at the same place." Therefore; nothing is for granted in today's economy: no marketing positions could be maintained without exercising huge efforts... What if the company is seeking to ameliorate its position and image? In order to succeed in this ever changing and complex business environment, the least a company can do is to work according to a certain strategy. The purpose of this project is to elaborate a marketing strategy for Zeenni's Trading Agency ZETRA.The study will entail the characteristics of the Lebanese industry in general ...
  • El Khaouli, Lea Albert (Notre Dame University-Louaize, 2018-11)
    Purpose -- the purpose of this thesis is to investigate employees' resistance to change in the specific case of system automation. The research attempts to deduct the managerial practices that can be implemented to overcome such resistance. Design/methodology/approach -- for data collection purposes, a quantitative questionnaire was distributed among randomly selected participants who have been through a change in software/systems during their employment period. The study's epistemology is positivism, the ontology is objectivism and the research approach is deductive. Findings -- the result ...
  • El Jamal, Wassim Mohammad Issam (Notre Dame University-Louaize, 1994-11)
  • Checri, Marina (Notre Dame University-Louaize, 2008)
    When investors access to financial institutions' services, they usually look for a financial partner who will ensure their belongings' safety, respect their privacy and deserve their trust. Unfortunately, in light of the recent financial market collapse, proofs have been found that many of these institutions were worthy of their clients' trust.The blunt reason behind that fact has been their lack of ethics. Due to the abscence of financial advisors' honesty, integrity and transparency, many investors, at the international scale, saw their properties being wiped out, without understanding the ...
  • Maroun, Edgard Jean (Notre Dame University-Louaize, 2008)
    Establishes in 2001, PowerMeMobile, a mobile solution and service provider segment its activity under three main divisions, Solutions, Value-Added services (VAS) and Retail Messaging, commonly known as Bulk SMS business. In the past two years, PowerMeMobile focused on escalating its position as a key Solutions and VAS partner to mobile network operators. PowerMeMobile's flagship product is MessageManager, a platform designed for mobile operators to enable PC-to-Mobile messaging. This helped PowerMeMobile to gain lot of expertise and become recognized as reliable solution provider and messaging ...
  • Khalil, Rana (Notre Dame University-Louaize, 2023-05)
    Purpose - This research aims to explore the various factors that impact the job satisfaction of employees working in NGOs operating across the Lebanese territory. Moreover, this thesis will study the relationship between demographics, salary, promotion opportunities, relationship with colleagues, relationship with supervisors, work environment, meaningfulness, and job autonomy with job satisfaction. The purpose is for these findings to be useful for business owners and organizational leaders in understanding how to make sure that all the previously listed aspects work to improve the job ...
  • Chahda, Elie (Notre Dame University-Louaize, 2019)
    Purpose – This research attempts to unveil the plausible relations that may exist between internal strategic openness, perceived alignment, and engagement, as well as scrutinize how each may vary between employees of different demographic characteristics at microlevels of an organization. Design/methodology/approach – Employing a mixture of deductive and inductive reasoning approaches, this study poses six research questions and quantitatively tests twenty four hypotheses using a sample of 216 employees working in core banking functions at Bank of Beirut. Findings – The findings show that ...
  • Hokayem, Rea Boutros (Notre Dame University-Louaize, 2014)
    Purpose - Transition to a green economy in the Lebanese water sector requires a paradigm shift from the current embedded practices in the society. The aim of this thesis is to provide valuable information to policy makers on the Lebanese consumer's awareness, current practices and they key factors that affect their willingness to engage in water conserving actions. Design/methodology/approach - A survey was conducted to examine current water consumption practices, behaviors and key drivers of water conservation intentions of Beirut-Mount Lebanon residents. Findings - The findings showed ...
  • Rizkallah, Amanda (Notre Dame University-Louaize, 2018-11)
    Purpose - This research attempts to analyze the impact of various factors on the decision of Lebanese companies to outsource the recruitment function and on the relationship between the Recruitment Service Provider (RSP) and the client firm. Design/Methodology/Approach - This study relies on a sample of 206 HR Professionals and General Managers who either outsource their recruitment function or not. This research is deductive and quantitative in nature, and it tests 19 hypotheses using principle component analysis and regression analysis. Findings - The fmdings show that there are 11 different ...
  • Zgheib, Bouchra (Notre Dame University-Louaize, 2014)
    Purpose - The study provides the vendors with insights on the cloud adoption patterns as well as the perceived barriers of SMEs cloud adoption in Lebanon which may influence the technology. Cloud computing allows you to access software anywhere via the internet instead of from your hard drive or your local computer network. Design/methodology/approach - A survey was conducted to understand Lebanese SMEs decision makers' perceptions that impact their willingness towards adopting cloud computing technology. Findings —The findings showed that educational level, type of organization and numbers ...
  • Semaan, David Younan (Notre Dame University-Louaize, 2014)
    Purpose - The purpose of this study is to demonstrate the power of Artificial Intelligence, specifically ANN, in forecasting exchange rates, and comparing the results to the statistical techniques' results. Design/methodology/approach - The purpose of this research is to compare between these two techniques, thus to find out which one is more accurate. Considering the fact that a slight difference among exchange rates influences business and trading, it is crucial to accurately predict exchange rates. The research will take the Euro Dollar exchange rate as a working example, although the ...
  • Raad, Marise Youssef (Notre Dame University-Louaize, 2012)
    Climate change is without any doubt the most critical environmental issue of the twenty first century (Orsato, 2009). Buildings have a huge environmental impact: they generate GHG emissions, consume energy, water, and raw materials. Managers of firms working in the building sector take important decisions by choosing whether to build green or not. The thesis aims to study the effect of firms’ resources and capabilities (R&C) on managers’ environmental perceptions. Also, the effect of these variables on the environmental pro-activeness of firm managers is examined. The study model, designed by ...

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