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Browsing Department of Management and Marketing by Title

Browsing Department of Management and Marketing by Title

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  • Gharios, Robert Toni (Notre Dame University-Louaize, 1995)
    This research is conducted to explain the effect of IDA and IBRD loans on HDI given political risk and bank lending factors. In order to reach his objective, the researcher analyzed data for 22 developing countries that is available on Euromoney 94 and World bank 93 annual report. The developing countries are divided into four categories as follows: The Latin American countries category is composed of Bolivia Honduras, Paraguay, El Selvador, Costa Rica, Dominican Republic and Ecuador. It is characterized by having the highest HDI94 average score amounting to 0.64 compared to an average score ...
  • Eid, Frederick Atef (Notre Dame University-Louaize, 2012)
    The following paper was written to reflect a research done in the Lebanese Top Industry Workplace. The Aim was to determine the Effective Leadership Behavior in the Contemporary Lebanese Organizations by studying the Leaders' style, the Employees' desirability for motivational factors, and the interplay between the Leader's Behavior and Follower's response. The following three research questions were addressed: (1) Is the Manager's Transformational Leadership Style related to Demographic or Psychographic Variables. (2) Is the Follower's Behavioral Desirability for Competency, Selflessness, ...
  • Salameh, Micheline (Notre Dame University-Louaize, 2010)
    Does your Appraisal System Work? Can Appraisal System work as a method of retaining human power and work as a strategy for building culture? Each year, employees and their immediate bosses enter into an elaborate gaming exercise called the annual performance appraisal. Most of it is form filling, and yet every company goes through the ritual. It's time to reappraise appraisal systems. Appraisal systems require constant rejuvenation and renewal. If appraisal systems have to serve development purposes without creating any insecurity or defensiveness we need to learn to treat employees with a shade ...
  • Matar, Lara Assad (Notre Dame University-Louaize, 2013)
    After many years of civil war, which completely paralyzed the Lebanese economy and demolished the local businesses, it was not before the early 90's that Lebanon started the process of reconstructing the local economy. It has succeeded into fostering one of the most advanced commercial banking sectors in the region. For the poor in need of funds, banks were not the best answer to where they could resolve, thus the microfinance movement emerged to become the great innovation in financial intermediation that reduces the costs and risks of lending to poor house-holds. We will tackle the MFI program ...
  • Rizk, Tracy Raef (Notre Dame University-Louaize, 2022-11)
    Purpose – The purpose of this study is to identify to what extent employees are engaged at work using five significant independent variables despite the financial, economic and pandemic crises that Lebanon is going through today. Design/methodology/approach – The study is survey-based, questionnaires are distributed to the frontline bank employees and the data will be collected from Byblos Bank branches across Lebanon. The sample for the study will include 205 Byblos Bank staff (Including managers and employees). The study will be conducted as a positivist approach. Findings – The study results ...
  • Karam Frangieh, Sabine (Notre Dame University-Louaize, 2006)
    Philip Kottler says: "Today you have to run faster to stay at the same place." Therefore; nothing is for granted in today's economy: no marketing positions could be maintained without exercising huge efforts... What if the company is seeking to ameliorate its position and image? In order to succeed in this ever changing and complex business environment, the least a company can do is to work according to a certain strategy. The purpose of this project is to elaborate a marketing strategy for Zeenni's Trading Agency ZETRA.The study will entail the characteristics of the Lebanese industry in general ...
  • El Khaouli, Lea Albert (Notre Dame University-Louaize, 2018-11)
    Purpose -- the purpose of this thesis is to investigate employees' resistance to change in the specific case of system automation. The research attempts to deduct the managerial practices that can be implemented to overcome such resistance. Design/methodology/approach -- for data collection purposes, a quantitative questionnaire was distributed among randomly selected participants who have been through a change in software/systems during their employment period. The study's epistemology is positivism, the ontology is objectivism and the research approach is deductive. Findings -- the result ...
  • El Jamal, Wassim Mohammad Issam (Notre Dame University-Louaize, 1994-11)
  • Tashjian, Azadouhi (Notre Dame University-Louaize, 1998)
    This project presents the study of environmental and economic benefits of recycling dead lead-acid batteries. Its first objective is to examine the impacts of recycling on resource recovery, physical environment and health. The second objective is to examine the impacts of recycling on employment, foreign exchange earnings or savings, price of lead, and profit.
  • Checri, Marina (Notre Dame University-Louaize, 2008)
    When investors access to financial institutions' services, they usually look for a financial partner who will ensure their belongings' safety, respect their privacy and deserve their trust. Unfortunately, in light of the recent financial market collapse, proofs have been found that many of these institutions were worthy of their clients' trust.The blunt reason behind that fact has been their lack of ethics. Due to the abscence of financial advisors' honesty, integrity and transparency, many investors, at the international scale, saw their properties being wiped out, without understanding the ...
  • Bassil, Lily (Notre Dame University-Louaize, 1998-07)
    "The Euro: Conditions & Realities" is a study that is focussed on the conditions or convergence criteria set for joining the euro zone.The peak point of reaching a European Union and more specifically an Economic Monetary Union lies in the attainment of a single currency area. In order to take part in the euro, the European Member States have to abide by the conditions decided upon in the Treaties. the conditions lay the foundations for a stable economic area where the different states' economic indicators converge. Not one of the convergence criteria can be ignored for each one is justified by ...
  • Maroun, Edgard Jean (Notre Dame University-Louaize, 2008)
    Establishes in 2001, PowerMeMobile, a mobile solution and service provider segment its activity under three main divisions, Solutions, Value-Added services (VAS) and Retail Messaging, commonly known as Bulk SMS business. In the past two years, PowerMeMobile focused on escalating its position as a key Solutions and VAS partner to mobile network operators. PowerMeMobile's flagship product is MessageManager, a platform designed for mobile operators to enable PC-to-Mobile messaging. This helped PowerMeMobile to gain lot of expertise and become recognized as reliable solution provider and messaging ...
  • Challita, Carol (Notre Dame University-Louaize, 2021)
    Purpose – This research aims to explore the impact of fashion leaders on followers’ shopping frequency in Keserwan, Lebanon. This thesis will study the relationship between celebrity influencers, fashion influencers, in-store fashion employees, demographics and followers’ shopping frequency. The purpose is to have those findings become helpful for Lebanese fashion retailers within knowing how to be able to know what items will sell more than others and how to manage inventory as well as reduce loss of profit. Design/methodology/approach – Employing a deductive approach, this study presents one ...
  • Khalil, Rana (Notre Dame University-Louaize, 2023-05)
    Purpose - This research aims to explore the various factors that impact the job satisfaction of employees working in NGOs operating across the Lebanese territory. Moreover, this thesis will study the relationship between demographics, salary, promotion opportunities, relationship with colleagues, relationship with supervisors, work environment, meaningfulness, and job autonomy with job satisfaction. The purpose is for these findings to be useful for business owners and organizational leaders in understanding how to make sure that all the previously listed aspects work to improve the job ...
  • Chahda, Elie (Notre Dame University-Louaize, 2019)
    Purpose – This research attempts to unveil the plausible relations that may exist between internal strategic openness, perceived alignment, and engagement, as well as scrutinize how each may vary between employees of different demographic characteristics at microlevels of an organization. Design/methodology/approach – Employing a mixture of deductive and inductive reasoning approaches, this study poses six research questions and quantitatively tests twenty four hypotheses using a sample of 216 employees working in core banking functions at Bank of Beirut. Findings – The findings show that ...
  • Chammas, Ghada (Notre Dame University-Louaize, 1997)
    This research assesses the economic justification for establishing additional commercial bank branches in the Caza of Aley. The study is limited to the top-ten rating commercial banks in the country, which are determined according to specific criteria. The geographical centralization of commercial banks in beirut and its suburbs is evaluated given population and economic activity. Besides, factors encouraging the geographical spreading of economic activity over the Lebanese territory are considered. As to the economic potential of Aley, it is analyzed in light of the return of the displaced and ...
  • Hokayem, Rea Boutros (Notre Dame University-Louaize, 2014)
    Purpose - Transition to a green economy in the Lebanese water sector requires a paradigm shift from the current embedded practices in the society. The aim of this thesis is to provide valuable information to policy makers on the Lebanese consumer's awareness, current practices and they key factors that affect their willingness to engage in water conserving actions. Design/methodology/approach - A survey was conducted to examine current water consumption practices, behaviors and key drivers of water conservation intentions of Beirut-Mount Lebanon residents. Findings - The findings showed ...
  • Rizkallah, Amanda (Notre Dame University-Louaize, 2018-11)
    Purpose - This research attempts to analyze the impact of various factors on the decision of Lebanese companies to outsource the recruitment function and on the relationship between the Recruitment Service Provider (RSP) and the client firm. Design/Methodology/Approach - This study relies on a sample of 206 HR Professionals and General Managers who either outsource their recruitment function or not. This research is deductive and quantitative in nature, and it tests 19 hypotheses using principle component analysis and regression analysis. Findings - The fmdings show that there are 11 different ...
  • Zgheib, Bouchra (Notre Dame University-Louaize, 2014)
    Purpose - The study provides the vendors with insights on the cloud adoption patterns as well as the perceived barriers of SMEs cloud adoption in Lebanon which may influence the technology. Cloud computing allows you to access software anywhere via the internet instead of from your hard drive or your local computer network. Design/methodology/approach - A survey was conducted to understand Lebanese SMEs decision makers' perceptions that impact their willingness towards adopting cloud computing technology. Findings —The findings showed that educational level, type of organization and numbers ...

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