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Browsing Department of Management and Marketing by Title

Browsing Department of Management and Marketing by Title

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  • Chaanine, Melissa Challita (Notre Dame University-Louaize, 2018)
    Purpose: This study examines the firm's characteristics and the corporate governance factors that influence the auditor change decisions, and observes the market reaction following the announcement of such decisions. Design/methodology/approach: The relation between the firm's characteristics and the corporate governance factors with the auditor change decision is addressed using a logistic regression. The market reaction to the auditor change announcement is tested using the event study methodology. Findings: The results show that the company's size is positively related to the auditor ...
  • El Hajj, Claudette (Notre Dame University-Louaize, 2018)
    Purpose -The purpose of the study is to analyze frameworks barriers and enablers of Lean construction implementation in the Lebanese industry. Design/methodology/approach —A mixed approach in the form of a Delphi group with a prepared interview guide and a questionnaire were used to achieve the research objectives using an exploratory case study. Findings - The framework used in company X is a conceptual and implementation framework The process is internal, and emphasizes on the bottom- up approach using the last planner system as a Lean tool. It consists of preparing a Lean team, focusing ...
  • Farah, Elie Albert (Notre Dame University-Louaize, 2010)
    Bond communications founded in 1989 in Abu Dhabi, UAE, acts as a system integrator and solution provider company (Full Extra Low Voltage System). By 2006 it managed to take its part from the Burj Khalifa, the tallest man-made structure on Earth after implementing projects like Burj El Arab and other prestigious projects in the UAE. Nowadays The Company has the knowhow, capacity, power and reputation to remain a well established company in the UAE. With an estimated 500 Million AED turnover in 2007, Bond Communications easily overshadows its competitors. In 2008 the company was racing ahead of ...
  • Ghannam, Carla Ghannam (Notre Dame University-Louaize, 2008)
    Byblos Bank, in compliance with its policy to expand its activities overseas and especially in the Middle East region, is planning to open the soonest, a branch of the bank in Qatar. Maintaining the highest levels of group safety, the increasing challenge in technology and creating the most suitable nature of offices, are the major concerns of Byblos Bank. Plan, coordinate and execute the opening of Byblos Bank Qatar, and empower it with a secured and group compliant banking system that meets its needs, are crucial for its expansion. The objective of this projects is to provide a smooth opening ...
  • Hayeck, Michel S. (Notre Dame University-Louaize, 2007)
    This study explores techniques used by Lebanese financial managers to evaluate capital budgeting projects. This study investigates whether Lebanese managers use sophisticated and efficient capital budgeting techniques when making their decision to either accept or reject projects. The main hypothesis states that Lebanese managers are using sophisticated and efficient capital budgeting techniques. Data was collected through a questionnaire distributed to 45 Lebanese firms. Only 30 firms were taken into consideration since the other questionnaires were not completed. A frequency analysis was ...
  • Donerian, Vatche M. (Notre Dame University-Louaize, 2010)
    The explosive growth of wireless as a communication medium offering exciting new business opportunities and demanding that wireless become a new channel of the marketing Communication mix. A study of the technology of the interactive television will be interesting because it helps researchers to understand the contribution of a new information technology for doing business. The aim of this thesis is to gain a better understanding of how companies use interactive television in doing business. I will study the advantages and disadvantages of the interactive television and recommend its implementation ...
  • Abou Antoun, Reine (Notre Dame University-Louaize, 2013)
    The purpose of this research was to investigate the different purchasing clusters at the Lebanese organizational performance. In order to achieve this research objective, two research questions were addressed. (1) How are purchasing functions within Lebanese organizations classified? (2) How do purchasing functions at the Lebanese organizations affect performance outcomes? These research questions have been translated into the following two hypotheses (H1) Purchasing functions within Lebanese Organizations can be classified based on their level of involvement in strategic planning, status in the ...
  • El Hadi, Rina Georges (Notre Dame University-Louaize, 2014)
    Purpose - This research attempts to assess the perceived impact communication has on job prospects in Lebanon utilizing the theories of persuasive communication, heuristic-systematic processing, and halo effect. The topic is studied from both the job interviewer and the job interviewee's perspectives, for it focuses on communication during job interviews. Design/methodology/approach - Deductive in nature, this paper uses descriptive and inferential statistical methods. In order to collect data from both parties involved in job interviews, survey questionnaires targeting job interviewees are ...
  • Der-Ghazarian, Nelly (Notre Dame University-Louaize, 2001)
    This thesis presents the important role of the foreign banks in Lebanon during the war and after the war until mid of year 2000. In spite of the significant role and the high customer perception of the foreign banks, their role has deteriorated due to high competition in the banking sector. Mergers and acquisitions within the local banks has created some giant banks, which are making the competition tough and pushing the sector few steps ahead, at the same time surviving as local bank in the market has become questionable for some banks. Alternatively, other foreign banks have arrived to the ...
  • Merheb, Rita Julien (Notre Dame University-Louaize, 2014)
    Purpose-Near Field Communication (NFC) is a new emerging technology with an approach to provide users with lots of new options with a simple, easy and fast way and which will make human life easier. This thesis aim to investigate the willingness of City Mall's customers to accept Near Field Communication (NFC) in the grocery store by exploring the key factors that affects their adoption decision. There are critical success factors that determine whether an adoption of such a technology will be in a successful matter. Design/methodology/approach -The research used a questionnaire to examine the ...
  • Kallas, Elias (Notre Dame University-Louaize, 2012)
    The objective of this study is to determine the major factors influencing consumer behavior in the Lebanese restaurant sector while also examining the application of certain tools used in sensory marketing such as music, scents and colors. Sensory marketing is a a new trend gaining great attention in the marketing field, it uses various tool to tackle consumers’ five senses thus influencing their behavior and perception of a brand. The goal is to achieve brand awareness, differentiation and loyalty. To achieve the research objectives a quantitative research was prepared. A questionnaire was ...
  • Abou Dib, Emile (Notre Dame University-Louaize, 2001)
    The research is a study of Consumer Loans. Also, it explains the different types of loans applied on the worldwide banking sector. After this, it discusses deeply the processes of consumer loans: Loans policy, spirit and conditions of consumer loans. And it comes to some examples of loans from Byblos Bank as being one of the leaders in retail banking products. This project may not have all the required information to the consumer loans conditions. However, it gives ideas that could be useful in any consumer loan process.
  • El Chemaly, Cynthia (Notre Dame University-Louaize, 2018)
    Purpose – The purpose of this research is to explore the factors that influence the Lebanese consumers' perception regarding the c-banking services and to segment and profile the users using the retrieved factors. Design/methodology/approach – A post-positivist epistemology and a deductive reasoning approach were adopted in this research. An online survey was administrated and 323 responses were collected. A factor analysis, regression analysis tests, non-parametric tests and a cluster analysis test were performed using Excel, SPSS, and EViews. Findings – The qualitative findings of this ...
  • Ayoub, Abdo Ibrahim (Notre Dame University-Louaize, 2010)
    Corporate governance in the case of the banking industry reveals that laws, shareholder interests, bank interests and sound economics are factors to take into account. Banks are to balance profits with regulatory requirements and sound economics so as to be successful and management practices to be considered include adequate representation of shareholders, allowing for monitoring, minority control and compliance with legal procedures. While corporate governance is still an ambiguous subject and a fresh topic for most of the companies in Lebanon, it is fundamental to present a general and ...
  • Raffoul, Marcel (Notre Dame University-Louaize, 1997)
  • Khalife, Christelle Sami (Notre Dame University-Louaize, 2019)
    Purpose – The purpose of this study is to compare corporate social responsibility practices between five different sectors under the hospitality industry; beverage, nuts and oil, casual dining, hotel and fast casual across rural, urban and secondary areas. Design / methodology / approach – This research is qualitative by nature. A comparative case study methodology was adopted using semi-structured interviews with 32 targeted firms under different sectors of the hospitality industry in different Lebanese areas. The design of the interview guide was derived from the ISO framework of sustainability. ...
  • Chlela, Maria (Notre Dame University-Louaize, 2020)
    Purpose – The purpose of this research is to study the difference between the CSR reporting and the CSR execution in the Lebanese banking sector specially during the current financial crisis and lack of trust between the customers and the banks‟ administration as a whole. Design/methodology/approach – To proceed with this study, we used the quantitative method by extracting data and information for 13 Lebanese banks and calculating the sovereign exposure debt of all these banks separately and comparing them to their disclosed CSR practices. Findings – Our research showed that not all CSR actions ...
  • Samara, Nisrine I. (Notre Dame University-Louaize, 2014)
    The purpose of this thesis is to study the direction of the causality between tourism development and economic growth in Lebanon, and to investigate the existence of a long-run relationship between the two variables. In order to reach our objectives, we estimate a Vector Auto Regression model and apply the Granger causality test. Our findings suggest a unidirectional causality running from economic growth to tourism development thus support the Growth Led Tourism hypothesis. They also identify a positive relationship in the short-run between tourism development and economic growth, and the impulse ...
  • Wehbe, Jad (Notre Dame University-Louaize, 2018)
    Purpose - This research will attempt to investigate the critical factors that affect the customer satisfaction for the Lebanese telecom service providers market. Design/methodology/approach - The study is based on a positivism epistemology, objectivist ontology, and deductive approach. A quantitative self-administered questionnaire is conducted by random people that use the Mobile Services from all ages all over Lebanon. Findings - The quantitative findings of this study showed that there are four critical factors that mostly explain the concept of customer satisfaction for the Lebanese telecom ...
  • Mghames, Joseph Salim (2012)
    The fashion retail industry in the Middle East region is drastically expanding in most of the countries of the region with a great variety of international brands opening. The purpose of this thesis is to study the level of customer satisfaction in the region and try to design a complete training system to maximize customer satisfaction by optimizing customer service. Establishing such a system might be hard to design, yet succeeding in such initiative might allow retailers to gain an important competitive edge in times of sever competition and great expansion. The problem is that the customer ...

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