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Browsing Department of Management and Marketing by Title

Browsing Department of Management and Marketing by Title

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  • Customers satisfaction with digital banking channels: the case of the Lebanese banking sector 
    Yazbeck, Michel (Notre Dame University-Louaize, 2020)
    Purpose: The purpose of this research is to study the extent of adoption of DBCs, benefits of usage and service quality and their impact on the overall satisfaction with DBCs, in order to measure the satisfaction of digital technologies in the Lebanese banks, and to learn from this research if adopting digital channels would be beneficial or not for the Lebanese banks in different aspects. Design/methodology/approach: This research adopts a deductive approach, by using the data collected in statistical techniques to obtain significant results. The data was collected using a survey research ...
  • Demand for vocational education, and economic feasibility of a vocational school in el-Kah Town 
    Jabbour, Cynthia (Notre Dame University-Louaize, 1997)
    The same latent problem faces almost all developing countries. This problem is how to develop the society of the country. Before 1990, and for years, economists, politicians and development planners have charged year-to-year progress or decline within a country, by measuring average per capita income. So, clearly, before 1990 and for years development of a society was viewed as the development and growth of the capital resources of the economy, often by neglecting the human dimensions in that society, Current views regarding development, have changed. It is thought that the development of a ...
  • Desired selling skills : compliance of a sample of Lebanese companies 
    Samrani, Anwar (Notre Dame University-Louaize, 1999)
  • Determinants of job satisfaction in banks: the case of blom bank 
    Bitar, Donna Antoine (Notre Dame University-Louaize, 2021)
    Purpose: The present research aims to explore the different factors influencing employee job satisfaction in Blom Bank branches in North Lebanon. Moreover, the impact of job satisfaction on employee retention was also investigated in this study. Another aim of the study was to investigate the impact of rural-urban differences on the job satisfaction of the employee. Design: Primary data was collected from the employees working in five branches representing urban and rural areas of Blom Bank Lebanon, mainly Zahireh Branch, Amioun branch, Halba branch Boulevard branch, and Azmi branch of Blom ...
  • Determinants of the dividend policy : an empirical study on the Lebanese listed banks 
    Maladjian, Christopher (Notre Dame University-Louaize, 2013)
    Purpose - This paper aims at investigating the factors determining the dividend payout policy in the Lebanese banks listed on the Beirut Stock Exchange. Methodology - To achieve this objective, this study considers the impact of seven variables, namely, profitability, liquidity, leverage, firm size, growth, firm risk and previous year's dividend payout on the dividend payout ratios by using an unbalanced panel dataset of audited financial statement of listed banks between the years of 2005 and 2011. Two models were tested and seven hypotheses were investigated using the OLS and the dynamic ...
  • The determination of interest rates in Lebanon : interest rates vs. debt and deposits 
    Hajjar, Edgard (Notre Dame University-Louaize, 2013)
    The exchange rate peg in an open market economy allows the flow of large amounts of money and helps market participants to take advantage of arbitrage opportunities between domestic and international interest rates. Pegging disconnects the interest rate from real economic conditions of the underlining assets. This is the case of Lebanon, where national banks find a greater return on investment in the risk-adjusted return on government bonds. The main finding in this thesis is that the high level of deposits at commercial banks correlates directly with the level of the Lebanon national debt. ...
  • Determining employee satisfaction drivers for a Lebanese Alpha bank and examining demographic-generational dissimilarities 
    Chekherdemian, Armand Assadour (Notre Dame University-Louaize, 2020)
    Purpose – The purpose of this study is to determine the satisfaction drivers that are significant in the workforce of a Lebanese alpha bank and to rank each determined factor in terms of significance/effect on the satisfaction of Lebanese alpha bank employees. Design/methodology/approach – The design of this study will involve surveys distributed to the workforce of a Lebanese alpha bank with the studied variables being derived from the literature review whereas the methodology will follow the post-positivist method of research. As for the approach, it will be a mixture of survey responses and ...
  • Development of E-commerce in Lebanon : obstacles and solutions 
    Asmar, Ziad J. (Notre Dame University-Louaize, 2000)
    E-commerce is now becoming one of the largest industries in the world, especially that it is accessible to all communities and markets at very low costs. Lebanon is now witnessing developments in the state, banks and business sectors to embrace this trend and capitalize on it. Major problems and opportunities, however, need to be explored especially due to the complicated technology and advanced nature of the issue.
  • Differences and similarities between male and female principals’ leadership styles in catholic schools in south Lebanon 
    Rizk, Elie Georges (Notre Dame University-Louaize, 2020-11)
    Purpose – The purpose of the study is to investigate the differences and similarities that may exist between female and male principals’ leadership styles in Catholic schools in South Lebanon. Design/methodology/approach – This study used the mixed methods design. More specifically, the study adopted the Explanatory Sequential Design and worked with primary data. It started by collecting and analyzing quantitative data through a surveybased questionnaire, then collected and analyzed the qualitative data through two focus groups. In the first phase, the deductive approach, with a ...
  • Digital marketing tactics by civil society organizations in Lebanon : the best practices uncovered 
    Hawi, Lara (Notre Dame University-Louaize, 2023-05)
    Purpose: This thesis aims to analyze the digital marketing tactics used by marketing specialists at Lebanese Civil Society Organizations (CSOs) to identify the most effective practices for increasing volunteerism, expanding the audience, and attracting donors. Research Method: The study used qualitative research, conducting in-depth interviews with five experienced marketing specialists working for CSOs. Findings: Social media, email, and content marketing tactics are effective in engaging more volunteers, expanding the audience base, and attracting funds from international donors. Search ...
  • Digital transformation: readiness of the Lebanese manufacturing industry 
    Salameh, Eliana (Notre Dame University-Louaize, 2021)
    Purpose – The purpose of the present research is to analyze the barriers affecting the readiness of digital transformation implementation in the manufacturing enterprises in Lebanon. Design/methodology/approach – The research implemented a mixed approach using survey based questionnaires and interviews in order to understand the barriers that could impact the readiness of manufacturing organizations for digital transformation. The research implemented a deductive approach therefore it relied on previous studies and theories to validate the research hypotheses, and followed the positivism ...
  • Discovering the presence of a Generational Gap in Lebanese firms 
    Naccache, Jean (Notre Dame University-Louaize, 2014)
    The purpose of this study was to explore the behavior and opinions of the two largest age-groups working side by side in Lebanese firms in order to discover the presence or absence of a world-wide accepted phenomena, labeled the Generation Gap. The procedure followed in the study consisted of a literature review which includes studies conducted in the United States concerning the generation gap present there. Then a survey was distributed to over two hundred potential respondents, this survey being made up of 23 questions divided into two groups, according to the age groups in question. This ...
  • The dynamics of negotiations technology transfer from Canada to Saudi Arabia : the case of ProteoCell, a biopharmaceutical company 
    Kai, Melissa C. (Notre Dame University-Louaize, 2010)
    In recent years, high-technology industries pioneered the globalization of international business. A firm's success often depends on how well it transfers technology to other firms or foreign markets. Transnational technology transfer faces greater problems across borders than within a domestic environment because it confronts differing cultures, norms, laws, tax policies, and other barriers to entry. This begs the questions; what are the main factors and strategies involved in negotiating a successful international technology transfer, especially in a unique high-tech industry, and with a high ...
  • Economic feasibility study of recycling empty metallic food containers in Lebanese industry 
    Jabbour, Nadine (Notre Dame University-Louaize, 1996)
  • The economic role of the apple refrigeration industry in Lebanon 
    Zgheib, Moussa (Notre Dame University-Louaize, 1999)
    Throughout the war period in Lebanon, the apple refrigeration industry suffered from destruction and disorganization. After the war, the reconstruction plans did not include this industry. Therefore, a chaotic construction of small non-developed refrigerators took place in different regions based on the financial interests of the owners. Further, the quality of results in apple refrigeration was and continues to be a conflicting issue between the owners of the refrigerators and their clients. This study provides a survey and an evaluation of apple refrigeration and focuses on the gaps and short ...
  • The effect of an international assignment on the cultural adaptation of French expatriates in Lebanon 
    Nassar, Maroun (Notre Dame University-Louaize, 2013)
    This research study examines the effect of a previous international assignment of French expatriates residing and working in Lebanon, on the relationship between cultural intelligence (CQ) and adaptation measures. The proposed model expands already existing models concerning the relationship of the facets of cultural intelligence - cognitive, meta-cognitive, motivational, and behavioral CQ - and the dimensions of cross-cultural adjustment - interaction, general, and work adjustment -with measures of the willingness to adjust. Questionnaires have been sent to 200 French expatriates residing and ...
  • The effect of CSR practices on image and perceptions of casino du Liban 
    Keyrouz, Jihane (Notre Dame University-Louaize, 2020)
    In the field of the application of the CSR into the Gambling industry, interests are taking recently a higher attention from researchers’ perspectives for futures studies. The application of CSR practices is approached directly through the importance of customer loyalty with a revisit intention often serving as a key indicator of loyalty. In other words, customers’ perceptions will be adopted in a way to understand how the Casino du Liban establishes a climate of a responsible gambling and ensure a better accountable image for its entity. The study relies on a quantitative method. Its purpose ...
  • The effect of ICTs on small hospitality and tourism business in North Lebanon 
    Wansa, Etienne (Notre Dame University-Louaize, 2010)
    The purpose of this paper is to explore the role of information communication technology (ICT) in small rural hospitality businesses. Although ICT is often presented as a means of reducing the impact of being rural, little is known about the extent or level of use of ICT. This paper addresses these issues. The paper employs both quantitative and qualitative methods to gather and analyze data. The study had two stages: an initial survey to determine the extent and pervasion of ICT; and a second interview stage to explore the role and applications of ICT. The majority of businesses use ICT ...
  • The effect of military expenditure on the human development index via political risk score and government expenditure on health in developing countries 
    Haddad, Youssef Samy (Notre Dame University-Louaize, 1994-09)
  • The effect of the switching costs on the customer retention : mobile telecom industry in Lebanon 
    Abdallah, Elie (Notre Dame University-Louaize, 2016)
    Purpose -- The purpose of this paper is to explore the structure of switching costs in the Lebanese telecommunication market and investigate its impact on the customer retention taking into consideration the customer attributes that might impact these constructs. Design/methodology/approach -- A post- positivist philosophical position and a deductive reasoning approach were adopted through this research. A mixed method was implemented including a qualitative study using a semi-structured interview technique on one of the two telecommunication operators in Lebanon in order to facilitate a ...

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