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Browsing Department of Management and Marketing by Title

Browsing Department of Management and Marketing by Title

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  • Finianos, Roben Robert (Notre Dame University-Louaize, 2023-04)
    Purpose: The purpose of this research is to assess the factors that affect the intention to use cryptocurrency and the acceptance of this new technology as a financial tool in the Lebanese market. Design/methodology/approach: We will be using a structured survey to a sample of Lebanese citizens holding a university degree. The sample for the research will include at least 120 financially literate participants. we will be using a quantitative method based on the distribution of questionnaires and results will be analyzed on SPSS in order to study the relationship between variables. Findings: ...
  • Mardini, Samir M. (Notre Dame University-Louaize, 1997)
    This research studies the effect of job enrichment as an intrinsic motivational factor on the job satisfaction of Lebanese commercial bank employees in Muhafazat North Lebanon. This research shows whether or not intrinsic motivation such as job enrichment can be differentiated from extrinsic motivation in affecting performance of the employee. Since job satisfaction plays a significant role in affecting employee performance, the importance of job enrichment as a leading factor to job satisfaction is tested empirically.
  • Elissa, Bou Arbid (Notre Dame University-Louaize, 2018)
    Purpose - This research attempts to analyze the impact of demographical factors and credit cardholder's criteria of clients on their credit card spending to investigate how the total spending affects accumulation of loyalty points of cardholders to after the introduction of a loyalty program. Design/methodology/approach - This study relies on a sample of 477 credit cardholders active on the bank's loyalty program over a period of 2 years. This research is deductive and quantitative in nature, and it tests 15 hypotheses linking the demographical factors and cardholders' characteristics to ...
  • Hayek, Tina (Notre Dame University-Louaize, 2021)
    Purpose – The purpose of this paper is to evaluate and describe the role that perfume packaging plays in consumer behavior and how it affects the Lebanese consumer’s choice of perfume. The objective is to detail factors affecting perfume choice and describe the influence of packaging on this process. For that, secondary and primary data is collected and analyzed in order to elaborate and test the hypotheses. Design/methodology/approach – A deductive quantitative research was conducted using a questionnaire distributed online and answered by Lebanese perfume buyers. The data obtained from 307 ...
  • Saad, Rana Elie (Notre Dame University-Louaize, 2012)
    Nowadays, business is not just about making profit; it involves optimizing resources in order to maximize stakeholders’ benefits. Today’s global market relies on Multinational Corporations (MNC) whose ever-increasing impact on global economy made their Corporate Social Responsibility (CSR) policies more open to public scrutiny. The media, non-governmental organizations (NGOs), and activist groups have constantly questioned activities of MNCs in developing countries, particularly with regard to issues such as forced labor, bribery, and so on. This present study focuses on these MNCs’ CSR practices ...
  • Baroud, Juliette (Notre Dame University-Louaize, 2018)
    Purpose - The purpose of this research is to study the impact that the adoption of Lean manufacturing principles has on operational performance in Lebanese pharmaceutical industries, while taking into account the employees' characteristics that might affect the constructs. Design/methodology/approach - The philosophical position that was adopted in this research is the post-positivist approach. Moreover, the deductive reasoning was used throughout the paper. A quantitative method was implemented using a questionnaire that targeted some Lebanese pharmaceutical companies. Findings - The perception ...
  • Haddad, Ziad Fouad (Notre Dame University-Louaize, 1995)
    The banking sector in Lebanon has survived bravely despite the fact that it has been seriously and unexpectedly shaken several times in the past few years. This study identifies and clusters 53 out of 72 Lebanese Commercial Banks into groups containing similar and homogeneous characteristics, and measures the direct and indirect effects of capital and assets/equity ratios on profit for 100 Arab banks. Its purpose is to analyze, design, implement, and establish a consistent framework of analysis of bank data. To reach this purpose, the researcher uses cross-sectional secondary data to answer ...
  • Khairallah El Maalouf Aji, Soha (Notre Dame University-Louaize, 2008)
    Global competition and increasing customer awareness have made the quality as the key indicator for customer requirements and satisfaction as well as a success factor to achieve competitive advantage. Under these circumstances, companies try to become quality leadership companies and start to implement certain quality management approaches. Consequently, this research analyzes the production processes of a Lebanese company- SecurSofiware- operating in the information technology industry and facing deficiencies in its software production management. The objective of this research is to ...
  • Bou Farraa, Nicole (Notre Dame University-Louaize, 2018-12)
    Purpose –The purpose of this thesis is to assess employees’ engagement in the nursing and administrative departments at Albert Haykel Hospital. Design/methodology/approach –Deductive in nature, this thesis uses a questionnaire survey to examine the extent to which the elements of engagement vary with demographic variables of the respondents as well as the existence of a significant linear relationship between them. The analysis of any variation and relationship is manipulated through the use of descriptive and inferential statistical methods. Findings –The results of this study show a variation ...
  • Salloum, Charbel (Notre Dame University-Louaize, 2022)
    The purpose of this paper is to evaluate and describe the effect of the downsizing strategy on the Lebanese Banking sector and how employee performance is affected during this period. For that, primary data is collected and analyzed in order to elaborate and test the hypotheses. To conduct our research, a deductive quantitative research was used using a questionnaire distributed online and answered by Lebanese banking sector employees. The data obtained from 101 individuals was analyzed using SPSS to test the hypotheses and answer the research questions. The findings obtained highlight that ...
  • El-Zoghby, Michel (Notre Dame University-Louaize, 2013)
    Mobile telecommunications are one of the fastest developing sectors in the world. Both high usage and demand gather to show how this sector is increasing especially with the energy resources it requires to operate. Mobile telecommunications have a direct effect on the environment related to the usage (users' behavior, network's interaction, power and energy saving, etc.). Therefore, there is a serious need of going green in mobile telecommunications. The telecommunications sector in Lebanon is complex as different inter-related parties such as the government, the private sector, and the consumers ...
  • Samara, Bassam Samir (Notre Dame University-Louaize, 2008)
    The aim of this thesis is to increase understanding of the dynamics of foreign market expansion and as a result assess the opportunity and feasibility for a Lebanese engineering consulting firm to expand internationally. There are two major objectives for this expansion strategy. First, to increase geographical penetration and presence, in order to identify and grasp new opportunities worldwide, and as a result enlarge the customer database. Second, is to look for cheaper and more efficient workforce, and make use of economies of scale, which will result in a decrease in costs and increase ...
  • Yammine, John (Notre Dame University-Louaize, 1995)
  • Ghannam, Fadia (Notre Dame University-Louaize, 2019)
    Purpose – The purpose of this paper is to explore the determinants of patient satisfaction in the healthcare sector, the links between its factors, and the impact of each factor on the overall satisfaction for its positive feedback on the workflow and progress of hospitals, despite the fact of the rising cost of health care and the high rates of out-of-pocket expenditure in Lebanon. Methodology – A post-positivist philosophical position and a deductive reasoning approach were adopted through this research. This study deals with a case study of the attributes of patient satisfaction of AWMV ...
  • Lara Nabil, Ghafary (Notre Dame University-Louaize, 2014)
    Purpose - The purpose of this thesis is to attempt to investigate the potential existence of an Audit Expectation Gap (AEG) in the Lebanese Commercial Banking Sector and assess the understanding of bank employees of the standards of internal audit as promulgated by both the Institute of Internal Audit and the Lebanese Central Bank. Design/methodology/approach - Deductive in nature, this thesis uses a questionnaire survey to examine the existence of a significant AEG in different areas of audit. Findings - The thesis finds evidence that an AEG exists in the areas of fraud detection and ...
  • Chaanine, Melissa Challita (Notre Dame University-Louaize, 2018)
    Purpose: This study examines the firm's characteristics and the corporate governance factors that influence the auditor change decisions, and observes the market reaction following the announcement of such decisions. Design/methodology/approach: The relation between the firm's characteristics and the corporate governance factors with the auditor change decision is addressed using a logistic regression. The market reaction to the auditor change announcement is tested using the event study methodology. Findings: The results show that the company's size is positively related to the auditor ...
  • El Hajj, Claudette (Notre Dame University-Louaize, 2018)
    Purpose -The purpose of the study is to analyze frameworks barriers and enablers of Lean construction implementation in the Lebanese industry. Design/methodology/approach —A mixed approach in the form of a Delphi group with a prepared interview guide and a questionnaire were used to achieve the research objectives using an exploratory case study. Findings - The framework used in company X is a conceptual and implementation framework The process is internal, and emphasizes on the bottom- up approach using the last planner system as a Lean tool. It consists of preparing a Lean team, focusing ...
  • Farah, Elie Albert (Notre Dame University-Louaize, 2010)
    Bond communications founded in 1989 in Abu Dhabi, UAE, acts as a system integrator and solution provider company (Full Extra Low Voltage System). By 2006 it managed to take its part from the Burj Khalifa, the tallest man-made structure on Earth after implementing projects like Burj El Arab and other prestigious projects in the UAE. Nowadays The Company has the knowhow, capacity, power and reputation to remain a well established company in the UAE. With an estimated 500 Million AED turnover in 2007, Bond Communications easily overshadows its competitors. In 2008 the company was racing ahead of ...
  • Ghannam, Carla Ghannam (Notre Dame University-Louaize, 2008)
    Byblos Bank, in compliance with its policy to expand its activities overseas and especially in the Middle East region, is planning to open the soonest, a branch of the bank in Qatar. Maintaining the highest levels of group safety, the increasing challenge in technology and creating the most suitable nature of offices, are the major concerns of Byblos Bank. Plan, coordinate and execute the opening of Byblos Bank Qatar, and empower it with a secured and group compliant banking system that meets its needs, are crucial for its expansion. The objective of this projects is to provide a smooth opening ...
  • Hayeck, Michel S. (Notre Dame University-Louaize, 2007)
    This study explores techniques used by Lebanese financial managers to evaluate capital budgeting projects. This study investigates whether Lebanese managers use sophisticated and efficient capital budgeting techniques when making their decision to either accept or reject projects. The main hypothesis states that Lebanese managers are using sophisticated and efficient capital budgeting techniques. Data was collected through a questionnaire distributed to 45 Lebanese firms. Only 30 firms were taken into consideration since the other questionnaires were not completed. A frequency analysis was ...

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