Department of Management and Marketing: Recent submissions

  • Saliba, Pierre (Notre Dame University-Louaizé, 2013)
    After the financial crisis of 2008, the Basel committee on Banking Supervision announced the Basel III reforms that can increase the quantity, quality, consistency, and transparency of a bank’s capital. Banks can adjust to the regulatory reforms in a number of ways. In this paper, we assume that Lebanese banks seek to pass on any additional costs of meeting regulations by raising the loan rates. The aim of this paper is to study empirically the relationship between capital and lending spreads of banks operating in Lebanon, group alpha. Following the release of Basel III requirements, Lebanese ...
  • Chukri, Joelle (Notre Dame University-Louaize, 2015)
    Purpose -- The banking sector is the backbone of the backbone of the Lebanese economy, and Lebanese banks hold over half of the public debt. Therefore it is critical to periodically assess their efficiency and profitability. Failure to do so could lead the country to a debt crisis or even bankruptcy. The purpose of this study is the measure the efficiently and productivity of 24 Lebanese commercial banks in 2008, 2011 and 2013. Design/ methodology/ approach -- To measure relative efficiency, the study employed three data Envelopment analysis (DEA) models which are the CCR, BCC and A&P. the ...
  • Hawi, Lara (Notre Dame University-Louaize, 2023-05)
    Purpose: This thesis aims to analyze the digital marketing tactics used by marketing specialists at Lebanese Civil Society Organizations (CSOs) to identify the most effective practices for increasing volunteerism, expanding the audience, and attracting donors. Research Method: The study used qualitative research, conducting in-depth interviews with five experienced marketing specialists working for CSOs. Findings: Social media, email, and content marketing tactics are effective in engaging more volunteers, expanding the audience base, and attracting funds from international donors. Search ...
  • El-Hachem, Lea (Notre Dame University-Louaize, 2023-05)
    This study examined the right of Persons with Disabilities in the context of Lebanon. The purpose of the study was to analyze and examine reasons behind not employing Persons with Disabilities and the abidance of companies operating in Lebanon in relation to the 220/2000 Law. Accessibility costs, open-mindedness of recruiters, and the centralization of decisions were studied in relation to lack of employability of PWDs. More than 200 participants and subjects were recruited in a snowball sample and answered two questionnaires. Results were analyzed and calculated in a Correlation and Regression ...
  • Khalil, Rana (Notre Dame University-Louaize, 2023-05)
    Purpose - This research aims to explore the various factors that impact the job satisfaction of employees working in NGOs operating across the Lebanese territory. Moreover, this thesis will study the relationship between demographics, salary, promotion opportunities, relationship with colleagues, relationship with supervisors, work environment, meaningfulness, and job autonomy with job satisfaction. The purpose is for these findings to be useful for business owners and organizational leaders in understanding how to make sure that all the previously listed aspects work to improve the job ...
  • Al Sayah, Elie (Notre Dame University-Louaize, 2023-03)
    The modern business world is becoming more and more concentrated on entrepreneurship and financial freedom. Therefore, leadership is becoming a growing priority for executives and managers. The main purpose of this paper is to investigate the impact of transformational leadership on startup development while taking into consideration employee performance as an important driver in the Lebanese context. Results from a sample of 132 individuals working in different startups demonstrate that the more transformational leadership practices are implemented, the more employees perform efficiently to ...
  • Finianos, Roben Robert (Notre Dame University-Louaize, 2023-04)
    Purpose: The purpose of this research is to assess the factors that affect the intention to use cryptocurrency and the acceptance of this new technology as a financial tool in the Lebanese market. Design/methodology/approach: We will be using a structured survey to a sample of Lebanese citizens holding a university degree. The sample for the research will include at least 120 financially literate participants. we will be using a quantitative method based on the distribution of questionnaires and results will be analyzed on SPSS in order to study the relationship between variables. Findings: ...
  • Hanna, Sarah (Notre Dame University-Louaize, 2023-04)
    Purpose: This research aims to evaluate the effect of eleven sub-variables under Attitude, Subjective Norms, and Perceived Behavioral Control on the over the counter (OTC) medicine purchasing behavior of Lebanese consumers. The study will also examine the mediating role of intention in determining consumer behavior. Design/methodology/approach: A questionnaire was developed and shared with 272 respondents through social media platforms. Quantitative data was collected to investigate the effect of Attitude, Social Norms, and Perceived Behavioral Control on consumer Intention and Behavior. Results ...
  • Donerian, Aren (Notre Dame University-Louaize, 2023-02)
    Organizational structure and corporate governance are two interrelated strategies that improve companies’ performance and contribute to its growth, expansion, and stability. Mainly, after the COVID-19 widespread, companies in Lebanon, especially SMEs and startups fell short in meeting their requirements because they lacked sufficient organizational structure, planning, and contingency plan. Therefore, this thesis has identified the multi-factors of SMEs, organizational structure, corporate governance, and how Lebanese SMEs dealt with the situation during COVID-19. Accordingly, the thesis adopted ...
  • Radwan, Tarek Ghazi (Notre Dame University-Louaize, 2023-03)
    It is said, any newly implemented system will have some challenges to encounter and tune. In this research study, we did address the students’ experience and satisfaction with the newly implemented hybrid learning system in distressed countries like Lebanon where different challenges are more significant due to the lack of proper IT infrastructure, poor internet connection, and challenging economic conditions. The aim of this study is to determine the level of students’ satisfaction with the implemented hybrid learning system within the Lebanese private sector universities and to explore the key ...
  • Saad, Rana Elie (Notre Dame University-Louaize, 2012)
    Nowadays, business is not just about making profit; it involves optimizing resources in order to maximize stakeholders’ benefits. Today’s global market relies on Multinational Corporations (MNC) whose ever-increasing impact on global economy made their Corporate Social Responsibility (CSR) policies more open to public scrutiny. The media, non-governmental organizations (NGOs), and activist groups have constantly questioned activities of MNCs in developing countries, particularly with regard to issues such as forced labor, bribery, and so on. This present study focuses on these MNCs’ CSR practices ...
  • Rizk, Tracy Raef (Notre Dame University-Louaize, 2022-11)
    Purpose – The purpose of this study is to identify to what extent employees are engaged at work using five significant independent variables despite the financial, economic and pandemic crises that Lebanon is going through today. Design/methodology/approach – The study is survey-based, questionnaires are distributed to the frontline bank employees and the data will be collected from Byblos Bank branches across Lebanon. The sample for the study will include 205 Byblos Bank staff (Including managers and employees). The study will be conducted as a positivist approach. Findings – The study results ...
  • Khoury Mjaes, Cendrella (Notre Dame University-Louaize, 2006)
    Child labor is an economic and social phenomenon that is still present in our civilized world. Dealing with the problem has put international corporations in a tight position, where taking advantage of working children seemed as a cost saving technique to compete in the business world. The following paper demonstrates the status of working children in the different Lebanese business sectors, and mainly aims at proving that working children represent more of a cost that an asset for corporations. The paper also aims for showing that the phenomenon is damaging for both working children and for ...
  • Karam Frangieh, Sabine (Notre Dame University-Louaize, 2006)
    Philip Kottler says: "Today you have to run faster to stay at the same place." Therefore; nothing is for granted in today's economy: no marketing positions could be maintained without exercising huge efforts... What if the company is seeking to ameliorate its position and image? In order to succeed in this ever changing and complex business environment, the least a company can do is to work according to a certain strategy. The purpose of this project is to elaborate a marketing strategy for Zeenni's Trading Agency ZETRA.The study will entail the characteristics of the Lebanese industry in general ...
  • Abi Rached, Elie J. (Notre Dame University-Louaize, 2006)
  • Saliba, Stephanie (Notre Dame University-Louaize, 2022-06)
    Purpose: This research aims to shed light on key potential variables affecting the Lebanese recycling intentions and behaviors. It tries to reveal the mediation role that intention plays between these variables and the recycling behavior. It also studies the moderating role that the government and the presence of appropriate infrastructure might play in encouraging eco-friendly Behaviors. Design/methodology/approach: Quantitative data was collected from 317 participants through a questionnaire shared with participants on different social media platforms. The relationship between Attitude, Social ...
  • Eid, Frederick Atef (Notre Dame University-Louaize, 2012)
    The following paper was written to reflect a research done in the Lebanese Top Industry Workplace. The Aim was to determine the Effective Leadership Behavior in the Contemporary Lebanese Organizations by studying the Leaders' style, the Employees' desirability for motivational factors, and the interplay between the Leader's Behavior and Follower's response. The following three research questions were addressed: (1) Is the Manager's Transformational Leadership Style related to Demographic or Psychographic Variables. (2) Is the Follower's Behavioral Desirability for Competency, Selflessness, ...
  • Raad, Marise Youssef (Notre Dame University-Louaize, 2012)
    Climate change is without any doubt the most critical environmental issue of the twenty first century (Orsato, 2009). Buildings have a huge environmental impact: they generate GHG emissions, consume energy, water, and raw materials. Managers of firms working in the building sector take important decisions by choosing whether to build green or not. The thesis aims to study the effect of firms’ resources and capabilities (R&C) on managers’ environmental perceptions. Also, the effect of these variables on the environmental pro-activeness of firm managers is examined. The study model, designed by ...
  • Chahine, Mark (Notre Dame University-Louaize, 2015)
    Purpose: This paper aims to evaluate manager’s beliefs of what actions or practices are important during a crisis, and to evaluate their actions to test for the consistency between beliefs and performance in Lebanon. This will help assess how managers categorize diverse practices to formulate their crisis management beliefs and actions in hotels in Lebanon. Design/methodology/approach: the methodology applied used the quantitative approach of a positivist ontological and epistemological stance. The model that was employed was that of Importance-performance analysis to evaluate decision makers’ ...
  • Tangoukian, Antranig (Notre Dame University-Louaize, 2015)
    Purpose: this research attempts to investigate the perception of Cimenterie Nationale’s S.A.L employees about four different categories of training attributes (quality of training, benefits, personal commitment and level of satisfaction) and to examine the existence of potential variation of perception with respect to demographic variables, such as age, education level and years of work experience of the different respondents. Design/methodology/approach: this research is a case study using multimethodological approach for data gathering, with qualitative and quantitative tools. The philosophical ...

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