Department of Management and Marketing: Recent submissions

  • Der-Ghazarian, Nelly (Notre Dame University-Louaize, 2001)
    This thesis presents the important role of the foreign banks in Lebanon during the war and after the war until mid of year 2000. In spite of the significant role and the high customer perception of the foreign banks, their role has deteriorated due to high competition in the banking sector. Mergers and acquisitions within the local banks has created some giant banks, which are making the competition tough and pushing the sector few steps ahead, at the same time surviving as local bank in the market has become questionable for some banks. Alternatively, other foreign banks have arrived to the ...
  • El Khaouli, Lea Albert (Notre Dame University-Louaize, 2018-11)
    Purpose -- the purpose of this thesis is to investigate employees' resistance to change in the specific case of system automation. The research attempts to deduct the managerial practices that can be implemented to overcome such resistance. Design/methodology/approach -- for data collection purposes, a quantitative questionnaire was distributed among randomly selected participants who have been through a change in software/systems during their employment period. The study's epistemology is positivism, the ontology is objectivism and the research approach is deductive. Findings -- the result ...
  • Ibrahim, Carla F. (Notre Dame University-Louaize, 2000-07)
    The research is a study on Total Quality Management in higher education. More specifically, the ways of improvement at NDU will be discussed. Total Quality Management has given very good results in industry and business as a whole. The issue has started gaining in importance in theeducational field. In Lebanon, the quality improvement efforts are still very shy. After a review of the various functions of NDU, a series of interviews were conducted with Human Resources executives in various business entreprises. Moreover, a survey was conducted wih the students at NDU. On the other hand, another ...
  • Salameh, Mario D. (Notre Dame University-Louaize, 1997-08)
  • Ziade, Pierre-Thomas Georges (Notre Dame University-Louaize., 2001)
    As Lebanon's larger banks tap the international markets to increase their capital and long - term resources, the gap between small group of internationally active institutions and the general run of small, mainly family - owned banks continue to grow. Like their larger competitors, Lebanon's smaller banks need to raise capital resources to survive in an increasingly competitive market. In the last few years the Central Bank has encouraged mergers between smaller institutions and the acquisitions of small banks by larger ones. It has put pressure on smaller institutions by raising minimum capital ...
  • Bassil, Lily (Notre Dame University-Louaize, 1998-07)
    "The Euro: Conditions & Realities" is a study that is focussed on the conditions or convergence criteria set for joining the euro zone.The peak point of reaching a European Union and more specifically an Economic Monetary Union lies in the attainment of a single currency area. In order to take part in the euro, the European Member States have to abide by the conditions decided upon in the Treaties. the conditions lay the foundations for a stable economic area where the different states' economic indicators converge. Not one of the convergence criteria can be ignored for each one is justified by ...
  • Al Semaani, Toni (Notre Dame University-Louaize, 1999)
    In today's highly competitive global marketplace, many manufacturers are seeking lower cost, higher quality processes in order to increase productivity and enhance flexibility. Many of these manufacturers seek a solution with lower paid workers by either importing them or moving manufacturing operations to low wage locations. Often this is done with disappointing results. Low labor costs are often offset by high turnover rates, low productivity, poor quality of work, high training costs, and high travel and transportation costs. An alternative solution for many manufacturers is automated ...
  • Chekherdemian, Armand Assadour (Notre Dame University-Louaize, 2020)
    Purpose – The purpose of this study is to determine the satisfaction drivers that are significant in the workforce of a Lebanese alpha bank and to rank each determined factor in terms of significance/effect on the satisfaction of Lebanese alpha bank employees. Design/methodology/approach – The design of this study will involve surveys distributed to the workforce of a Lebanese alpha bank with the studied variables being derived from the literature review whereas the methodology will follow the post-positivist method of research. As for the approach, it will be a mixture of survey responses and ...
  • Khalife, Christelle Sami (Notre Dame University-Louaize, 2019)
    Purpose – The purpose of this study is to compare corporate social responsibility practices between five different sectors under the hospitality industry; beverage, nuts and oil, casual dining, hotel and fast casual across rural, urban and secondary areas. Design / methodology / approach – This research is qualitative by nature. A comparative case study methodology was adopted using semi-structured interviews with 32 targeted firms under different sectors of the hospitality industry in different Lebanese areas. The design of the interview guide was derived from the ISO framework of sustainability. ...
  • Ghannam, Fadia (Notre Dame University-Louaize, 2019)
    Purpose – The purpose of this paper is to explore the determinants of patient satisfaction in the healthcare sector, the links between its factors, and the impact of each factor on the overall satisfaction for its positive feedback on the workflow and progress of hospitals, despite the fact of the rising cost of health care and the high rates of out-of-pocket expenditure in Lebanon. Methodology – A post-positivist philosophical position and a deductive reasoning approach were adopted through this research. This study deals with a case study of the attributes of patient satisfaction of AWMV ...
  • Aoun, Elie (Notre Dame University-Louaize, 2017)
    Purpose: This research attempts to analyze the impact of demographic factors and card ownership characteristics of Lebanese people on credit spending, and to investigate how total spending varies with respect to the selected variables. Design/methodology/approach: Deductive and quantitative in nature, this study relies on a sample of 2,169 cardholders over a period of sixteen years (2000-2016), and tests nine research hypotheses relating demographic factors and card owner ship characteristics to total spending per client “TSC”. Findings: The findings show that gender, income, settlement method, ...
  • Rizk, Christelle (Notre Dame University-Louaize, 2017-10)
    Purpose -- The world nowadays is changing in a fast pace. Companies are fighting for an important resource that is human capital and strive to find ways to retain it. The purpose of this research paper is to study the effect of implementing advanced onboarding programs on employees’ retention ratio. Design/methodology/approach -- This research is a study that uses a questionnaire based on Linkert scale as quantitative data collection tool and we studied the results using BMI SPSS 20 software program statistical tool such as correlation and regression. The philosophical approach is post-positivism ...
  • Bassil, Pamela Youssef (Notre Dame University-Louaize, 2019-06)
    Purpose: This study aims to find out the impact of the supervisor’s leadership style as well as the sales’ agents personality traits on sales performance in a life insurance company in Lebanon. Design/ methodology/ approach: The Multi-Factor Leadership Questionnaire (5X-Short) was adopted to assess the supervisor’s leadership style and the Mini-IPIP Questionnaire to assess the sales agents’ Big Five Personality Traits. The questionnaires were distributed to 200 sales agents.SPSS was used to analyze the data. Statistical tools such as analysis of variance (ANOVA) and regression analysis were ...
  • Abdallah, Elie (Notre Dame University-Louaize, 2016)
    Purpose -- The purpose of this paper is to explore the structure of switching costs in the Lebanese telecommunication market and investigate its impact on the customer retention taking into consideration the customer attributes that might impact these constructs. Design/methodology/approach -- A post- positivist philosophical position and a deductive reasoning approach were adopted through this research. A mixed method was implemented including a qualitative study using a semi-structured interview technique on one of the two telecommunication operators in Lebanon in order to facilitate a ...
  • Bou Farraa, Nicole (Notre Dame University-Louaize, 2018-12)
    Purpose –The purpose of this thesis is to assess employees’ engagement in the nursing and administrative departments at Albert Haykel Hospital. Design/methodology/approach –Deductive in nature, this thesis uses a questionnaire survey to examine the extent to which the elements of engagement vary with demographic variables of the respondents as well as the existence of a significant linear relationship between them. The analysis of any variation and relationship is manipulated through the use of descriptive and inferential statistical methods. Findings –The results of this study show a variation ...
  • Bou Farraa, Nathalie (Notre Dame University-Louaize, 2018-12)
    Purpose –the purpose of this thesis is to study the perceptions of the nurses and administrative employees at Albert Haykel Hospital concerning a “Management by Walking Around” program applied at that hospital and check whether the elements of management by walking around vary with the demographics of the respondents. Design/methodology/approach –Deductive in nature, this thesis uses descriptive and inferential statistical methods. A survey questionnaire was distributed to the employees of the nursing and administrative departments at Albert Haykel Hospital to study their perceptions regarding ...
  • Chahda, Elie (Notre Dame University-Louaize, 2019)
    Purpose – This research attempts to unveil the plausible relations that may exist between internal strategic openness, perceived alignment, and engagement, as well as scrutinize how each may vary between employees of different demographic characteristics at microlevels of an organization. Design/methodology/approach – Employing a mixture of deductive and inductive reasoning approaches, this study poses six research questions and quantitatively tests twenty four hypotheses using a sample of 216 employees working in core banking functions at Bank of Beirut. Findings – The findings show that ...

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