Department of Management and Marketing: Recent submissions

  • Byblos Bank expasion in Qatar 
    Ghannam, Carla Ghannam (Notre Dame University-Louaize, 2008)
    Byblos Bank, in compliance with its policy to expand its activities overseas and especially in the Middle East region, is planning to open the soonest, a branch of the bank in Qatar. Maintaining the highest levels of group safety, the increasing challenge in technology and creating the most suitable nature of offices, are the major concerns of Byblos Bank. Plan, coordinate and execute the opening of Byblos Bank Qatar, and empower it with a secured and group compliant banking system that meets its needs, are crucial for its expansion. The objective of this projects is to provide a smooth opening ...
  • Expanding retail messaging at PowerMeMobile 
    Maroun, Edgard Jean (Notre Dame University-Louaize, 2008)
    Establishes in 2001, PowerMeMobile, a mobile solution and service provider segment its activity under three main divisions, Solutions, Value-Added services (VAS) and Retail Messaging, commonly known as Bulk SMS business. In the past two years, PowerMeMobile focused on escalating its position as a key Solutions and VAS partner to mobile network operators. PowerMeMobile's flagship product is MessageManager, a platform designed for mobile operators to enable PC-to-Mobile messaging. This helped PowerMeMobile to gain lot of expertise and become recognized as reliable solution provider and messaging ...
  • Applying ISO 9001:2000 in a Software development environment: the case of SecurSoftware Corporation 
    Khairallah El Maalouf Aji, Soha (Notre Dame University-Louaize, 2008)
    Global competition and increasing customer awareness have made the quality as the key indicator for customer requirements and satisfaction as well as a success factor to achieve competitive advantage. Under these circumstances, companies try to become quality leadership companies and start to implement certain quality management approaches. Consequently, this research analyzes the production processes of a Lebanese company- SecurSofiware- operating in the information technology industry and facing deficiencies in its software production management. The objective of this research is to ...
  • Human capital mobility: the case of Lebanese in Australia 
    Karam, Cynthia (Notre Dame University-Louaize, 2008)
    International migration is one of the major constituents that determine the size and structure of a population. By its very nature, international migration connects populations across boundaries and thus has impacts beyond any specific country. It has shaped the worldwide human and economic globalization trends. Nowadays, more people are residing or permanently settling outside their country of origin, as human talent has become a key economic sought resource and a basis for innovation in science, technology, business, arts and other activities. This new given mobility offers countries a ...
  • Key factors that affect consumer satisfaction in online banking in the lebanese banking sector 
    Tannous, Jana (Notre Dame University-Louaize, 2022-06)
    Purpose – With the digitalization of services, banks seek to implement online banking in order to shift from traditional banking and provide customers with the needed services without customers having to physically be present in bank branches. This shift would enable banks to have a wider reach, and would contribute to the efficiency of the banking process. The purpose of this study is to identify the factors that impact consumer satisfaction with online banking services, focusing on service quality, web design, and privacy and security. Design/methodology/approach – This study explores the ...
  • Assessment and strategic planning in Engineering Consultancy in India: the case of a Lebanese engineering consulting firm 
    Samara, Bassam Samir (Notre Dame University-Louaize, 2008)
    The aim of this thesis is to increase understanding of the dynamics of foreign market expansion and as a result assess the opportunity and feasibility for a Lebanese engineering consulting firm to expand internationally. There are two major objectives for this expansion strategy. First, to increase geographical penetration and presence, in order to identify and grasp new opportunities worldwide, and as a result enlarge the customer database. Second, is to look for cheaper and more efficient workforce, and make use of economies of scale, which will result in a decrease in costs and increase ...
  • The ethics of financial institutions: portfolio management perspective 
    Checri, Marina (Notre Dame University-Louaize, 2008)
    When investors access to financial institutions' services, they usually look for a financial partner who will ensure their belongings' safety, respect their privacy and deserve their trust. Unfortunately, in light of the recent financial market collapse, proofs have been found that many of these institutions were worthy of their clients' trust.The blunt reason behind that fact has been their lack of ethics. Due to the abscence of financial advisors' honesty, integrity and transparency, many investors, at the international scale, saw their properties being wiped out, without understanding the ...
  • Capital budgeting decision: evidence from the Lebanese market 
    Hayeck, Michel S. (Notre Dame University-Louaize, 2007)
    This study explores techniques used by Lebanese financial managers to evaluate capital budgeting projects. This study investigates whether Lebanese managers use sophisticated and efficient capital budgeting techniques when making their decision to either accept or reject projects. The main hypothesis states that Lebanese managers are using sophisticated and efficient capital budgeting techniques. Data was collected through a questionnaire distributed to 45 Lebanese firms. Only 30 firms were taken into consideration since the other questionnaires were not completed. A frequency analysis was ...
  • Assessing the impact of the downsizing implemented in the Lebanese banking sector during the current economic crisis: measuring employee performance 
    Salloum, Charbel (Notre Dame University-Louaize, 2022)
    The purpose of this paper is to evaluate and describe the effect of the downsizing strategy on the Lebanese Banking sector and how employee performance is affected during this period. For that, primary data is collected and analyzed in order to elaborate and test the hypotheses. To conduct our research, a deductive quantitative research was used using a questionnaire distributed online and answered by Lebanese banking sector employees. The data obtained from 101 individuals was analyzed using SPSS to test the hypotheses and answer the research questions. The findings obtained highlight that ...
  • Influencers credibility on Instagram and its impacts on generation z's purchase intention 
    Khoury, Carla (Notre Dame University-Louaize, 2022)
    Purpose – The aim of the present research study consists on understanding the impact of Instagram influencers on Generation Z purchasing intention. Their behaviors and perceptions are therefore strongly influenced by the information disseminated on the different platforms at each stage of the decision-making process. Design/methodology/approach – A conceptual framework explains online purchasing intentions determinants, and is reflected through influencers’ model and roles in enhancing such actions. Collected data makes it possible to confirm or refute the hypotheses formulated beforehand. ...
  • The effect of CSR practices on image and perceptions of casino du Liban 
    Keyrouz, Jihane (Notre Dame University-Louaize, 2020)
    In the field of the application of the CSR into the Gambling industry, interests are taking recently a higher attention from researchers’ perspectives for futures studies. The application of CSR practices is approached directly through the importance of customer loyalty with a revisit intention often serving as a key indicator of loyalty. In other words, customers’ perceptions will be adopted in a way to understand how the Casino du Liban establishes a climate of a responsible gambling and ensure a better accountable image for its entity. The study relies on a quantitative method. Its purpose ...
  • Strategic assessment of adopting agile project management in Lebanese it companies 
    Abou Hamdan, Ghina (Notre Dame University-Louaize, 2022)
    Purpose- This research aims at investigating the effect of agile project management on cost, time, and productivity. Deductive in nature, this study scrutinizes the effect of adopting agile processes in the Lebanese IT sector. Design/methodology/approach - The study follows a deductive analytical approach to test three hypotheses formulated in accordance to the existing body of knowledge. The proposed relationships focus on the potential causal effect of a short-cycled work breakdown structure, the adaptability to change, receiving feedback from customers and employees, and collaboration ...
  • Impact analysis of leadership on construction project management in the Lebanese contracting firms 
    Majdalani, Gaby (Notre Dame University-Louaize, 2022)
    Purpose – In project management, the appreciation of the behavioral and interpersonal dimension that interacts with subordinates is to be considered as crucial factors within project sustainability. Therefore, the ability to exercise leadership is not necessarily an asset, if it is not immediately coupled with managerial skills. The intrinsic qualities that a leader should possess in order to exercise his mandate will vary depending on the intended mission. Design/methodology/approach – The study relies on a quantitative method. Such method purpose lies in the description, explanation, ...
  • The role of employee performance appraisal in the attainment of organizational goals: the case of the marist schools in Lebanon 
    Tangwa, Bongben Emmanuel (Notre Dame University-Louaize, 2022)
    Employee performance appraisal is one of the Human Resource Management (HRM) crucial tools employed by managers to get the best performance from their employees to achieve organizational goals and objectives. The reason is that, employees play a fundamental role in accomplishing organizations’ goals and objectives. Therefore, this study sought to establish the role of employee performance appraisal in achieving organizational goals. The study also sought to ascertain whether job satisfaction mediates the relationship between employee performance appraisal and organizational goals. The subjects ...
  • Impact of using direct sales agents in retail banking at Bank Med 
    Zouein, Cynthia Michael (Notre Dame University-Louaize, 2012)
    The topic of this thesis is in the area of Management, Banking and Finance, and it focuses on the impact of using Direct Sales Agents (DSA) in Retail Banking at BankMed. The usage of DSA is becoming of main importance in today’s banking sector where customized and quick services are a must. The purpose of this paper is to evaluate customer satisfaction and loyalty from using Direct Selling Agents (DSA) services in retail banking, based on customers’ perception. This paper’s contribution is that there are only few studies dealing with the assessment of DSA in banking environments. As a result, ...
  • Factors influencing SME adoption of cloud computing by decision makers in Lebanon 
    Zgheib, Bouchra (Notre Dame University-Louaize, 2014)
    Purpose - The study provides the vendors with insights on the cloud adoption patterns as well as the perceived barriers of SMEs cloud adoption in Lebanon which may influence the technology. Cloud computing allows you to access software anywhere via the internet instead of from your hard drive or your local computer network. Design/methodology/approach - A survey was conducted to understand Lebanese SMEs decision makers' perceptions that impact their willingness towards adopting cloud computing technology. Findings —The findings showed that educational level, type of organization and numbers ...
  • Forecasting exchange rates procedures: artificial intelligence or statistical techniques? 
    Semaan, David Younan (Notre Dame University-Louaize, 2014)
    Purpose - The purpose of this study is to demonstrate the power of Artificial Intelligence, specifically ANN, in forecasting exchange rates, and comparing the results to the statistical techniques' results. Design/methodology/approach - The purpose of this research is to compare between these two techniques, thus to find out which one is more accurate. Considering the fact that a slight difference among exchange rates influences business and trading, it is crucial to accurately predict exchange rates. The research will take the Euro Dollar exchange rate as a working example, although the ...
  • Correlation and causation between tourism development and economic growth in Lebanon 
    Samara, Nisrine I. (Notre Dame University-Louaize, 2014)
    The purpose of this thesis is to study the direction of the causality between tourism development and economic growth in Lebanon, and to investigate the existence of a long-run relationship between the two variables. In order to reach our objectives, we estimate a Vector Auto Regression model and apply the Granger causality test. Our findings suggest a unidirectional causality running from economic growth to tourism development thus support the Growth Led Tourism hypothesis. They also identify a positive relationship in the short-run between tourism development and economic growth, and the impulse ...
  • The audit expectation gap in the Lebanese commercial banking sector 
    Lara Nabil, Ghafary (Notre Dame University-Louaize, 2014)
    Purpose - The purpose of this thesis is to attempt to investigate the potential existence of an Audit Expectation Gap (AEG) in the Lebanese Commercial Banking Sector and assess the understanding of bank employees of the standards of internal audit as promulgated by both the Institute of Internal Audit and the Lebanese Central Bank. Design/methodology/approach - Deductive in nature, this thesis uses a questionnaire survey to examine the existence of a significant AEG in different areas of audit. Findings - The thesis finds evidence that an AEG exists in the areas of fraud detection and ...
  • Online marketing : implications for nonprofit NGOs in the education sector of Lebanon : case study : Paradis d'enfants elementary school 
    Apikian, Gacia (Notre Dame University-Louaize, 2014)
    Purpose - This thesis attempts to explore the effect of online marketing for nonprofit nongovernmental organizations in Lebanon in the education sector. It also serves to investigate whether online marketing is an effective means of communication with target audiences to increase positive perception, awareness, volunteerism and donations. Design/methodology/approach - The researcher undertook a case study on Paradis d'Enfants, a nonprofit nongovernmental association of primary schools. The researcher conducted an interview, online and offline questionnaires, and reviewed online analytics to ...

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