Department of Management and Marketing: Recent submissions

  • Saliba, Rachel Peter (Notre Dame University-Louaize, 2014)
    Purpose: This study has two main purposes. The first is to identify what is the prevalent leadership style at Sima Baghdad and the most effective leadership style in a high-risk environment. The second is to recognize if there is a relationship between the effect of each risk factor on time, budget, and performance. Design/methodology/approach: Participants of this study are employees at Sima Baghdad holding managerial positions (except administrative positions) and/or have a leadership role on site. The study used a quantitative descriptive approach as well as Spearman's Row to accept ...
  • Abou Antoun, Reine (Notre Dame University-Louaize, 2013)
    The purpose of this research was to investigate the different purchasing clusters at the Lebanese organizational performance. In order to achieve this research objective, two research questions were addressed. (1) How are purchasing functions within Lebanese organizations classified? (2) How do purchasing functions at the Lebanese organizations affect performance outcomes? These research questions have been translated into the following two hypotheses (H1) Purchasing functions within Lebanese Organizations can be classified based on their level of involvement in strategic planning, status in the ...
  • Matar, Lara Assad (Notre Dame University-Louaize, 2013)
    After many years of civil war, which completely paralyzed the Lebanese economy and demolished the local businesses, it was not before the early 90's that Lebanon started the process of reconstructing the local economy. It has succeeded into fostering one of the most advanced commercial banking sectors in the region. For the poor in need of funds, banks were not the best answer to where they could resolve, thus the microfinance movement emerged to become the great innovation in financial intermediation that reduces the costs and risks of lending to poor house-holds. We will tackle the MFI program ...
  • Maladjian, Christopher (Notre Dame University-Louaize, 2013)
    Purpose - This paper aims at investigating the factors determining the dividend payout policy in the Lebanese banks listed on the Beirut Stock Exchange. Methodology - To achieve this objective, this study considers the impact of seven variables, namely, profitability, liquidity, leverage, firm size, growth, firm risk and previous year's dividend payout on the dividend payout ratios by using an unbalanced panel dataset of audited financial statement of listed banks between the years of 2005 and 2011. Two models were tested and seven hypotheses were investigated using the OLS and the dynamic ...
  • Khlat, Marianne (Notre Dame University-Louaize, 2013)
    Lebanese industries are growing so fast and expanding their businesses. They should know how to manage their time, inventory, labor, quality and all the other production factors in order to increase productivity and output while reducing different types of wastes. For that, lean manufacturing was adopted by many companies across the globe in order to try to reduce the wastes as much as possible. Lean is a manufacturing strategy aiming to reduce the inventory and to gain more profits while getting a better quality of the goods delivered to the customers. “Algorithm Pharmaceutical Manufacturers” ...
  • Nassar, Maroun (Notre Dame University-Louaize, 2013)
    This research study examines the effect of a previous international assignment of French expatriates residing and working in Lebanon, on the relationship between cultural intelligence (CQ) and adaptation measures. The proposed model expands already existing models concerning the relationship of the facets of cultural intelligence - cognitive, meta-cognitive, motivational, and behavioral CQ - and the dimensions of cross-cultural adjustment - interaction, general, and work adjustment -with measures of the willingness to adjust. Questionnaires have been sent to 200 French expatriates residing and ...
  • Hajje, Patrick (Notre Dame University-Louaize, 2013)
    This thesis is concerned with feasibility study made on energy saving and renewable energy at Notre Dame University- Louaize (NDU). The energy saving solution proposed to NDU deals with replacing fluorescent lamps inside offices and classes with LED lamps. This solution will decrease the watt-hour consumption of the university leading to less electrical power cost, less maintenance cost, and longer lamp lifetime. The renewable energy proposition is concerned with installing photovoltaic solar panels at the rooftop of the faculty buildings. The amount of power that the solar photovoltaic would ...
  • El-Zoghby, Michel (Notre Dame University-Louaize, 2013)
    Mobile telecommunications are one of the fastest developing sectors in the world. Both high usage and demand gather to show how this sector is increasing especially with the energy resources it requires to operate. Mobile telecommunications have a direct effect on the environment related to the usage (users' behavior, network's interaction, power and energy saving, etc.). Therefore, there is a serious need of going green in mobile telecommunications. The telecommunications sector in Lebanon is complex as different inter-related parties such as the government, the private sector, and the consumers ...
  • Khadij, Lina Nouhad (Notre Dame University-Louaize, 2013)
    Purpose - The concept of 'virtual' work relates to a world of information technology and communication advancements and improvements. This study aims to find out whether applying this international concept in Lebanese companies is a possibility and what criteria should be applied. Research has proven the importance of virtual work, as well; many multinational companies have proven the success of telecommuting. This study emphasizes the difference between workers' perception regarding virtual employment. As well, it researches telecommuting in Lebanon and whether Lebanese workers are ...
  • Chebaro, Alia Bachar (Notre Dame University-Louaize, 2013)
    Social network sites are websites that offer a medium for social media which is best described as an intermediate that allow the exchange of contents (Goddard, 2010) and thoughts (Luna, 2011). One of the activities practiced on social network websites is social network which is the pattern of advice seeking and advice giving used to reduce the risk of a decision taken by a decision maker (Goddard, 2010). Social networking through social media has become a phenomenon since it gave users connected to internet a chance to share their opinion and get in contact with other users instantly, easily and ...
  • Hajjar, Edgard (Notre Dame University-Louaize, 2013)
    The exchange rate peg in an open market economy allows the flow of large amounts of money and helps market participants to take advantage of arbitrage opportunities between domestic and international interest rates. Pegging disconnects the interest rate from real economic conditions of the underlining assets. This is the case of Lebanon, where national banks find a greater return on investment in the risk-adjusted return on government bonds. The main finding in this thesis is that the high level of deposits at commercial banks correlates directly with the level of the Lebanon national debt. ...
  • Akiki, Rania Elie (Notre Dame University-Louaize, 2013)
    Public transit is considered nowadays a basic mobility service helping people reach their destinations. However the absence of optimized public transport services in Lebanon and the increased dependency on private cars by the Lebanese are the major concerns of this research study. The key finding indicate that in order to increase public transport usage, the service should be designed in a way that meets the levels of service required by customers and by doing so, attract potential users. The present study investigates the accuracy of perceptions of Lebanese public transport users and private ...
  • Hokayem, Rea Boutros (Notre Dame University-Louaize, 2014)
    Purpose - Transition to a green economy in the Lebanese water sector requires a paradigm shift from the current embedded practices in the society. The aim of this thesis is to provide valuable information to policy makers on the Lebanese consumer's awareness, current practices and they key factors that affect their willingness to engage in water conserving actions. Design/methodology/approach - A survey was conducted to examine current water consumption practices, behaviors and key drivers of water conservation intentions of Beirut-Mount Lebanon residents. Findings - The findings showed ...
  • Keyrouz, Anthony Hany (Notre Dame University-Louaize, 2014)
    Purpose: Exploring the perception of the Lebanese experts concerning the need and importance of the renewable energy in Lebanon, with a focus on the Lebanese electricity sector. It aims at assessing the extent to which renewable energy such as wind, solar and hydro power is needed in Lebanon and its impact on alleviating the existing electricity crisis in the country. Design/methodology/approach: This study is an exploratory research. The secondary research was performed and the results are presented in two sections under the literature review chapter, describing several opinions and arguments ...
  • Al Hasrouti, Elie (Notre Dame University-Louaize, 2014)
    Purpose - The goal behind this research is to offer an accurate description of the perceptions and behaviors of mobile phone users in Lebanon by adapting the ACSI model to explore the antecedents and results of the end user satisfaction. Design/methodology/approach - The data were gathered via an online survey from 232 mobile phone subscribers in Lebanon using the convenience sampling technique. Findings - The service perceptions and customer behaviors of mobile phone subscribers in Lebanon were illustrated to an extent by the adapted ACSI model as the discriminant validity between perceived ...
  • Mantoufeh, Samer N. (Notre Dame University-Louaize, 2014)
    Purpose: The Pharmaceutical industry in Lebanon, as in other countries worldwide, has been witnessing an exponential growth rate. Pharmaceutical Sales Representatives, being the backbone of the sales departments of Pharmaceutical firms, have been at the highlight of the critique of this study that is intended to examine the motivation factors that are the most influential to their job satisfaction. Design/methodology/approach: The study targeted Pharmacists working as Pharmaceutical Sales Representatives in Lebanon. With the support of the Syndicate of Pharmacists in Lebanon, electronic copies, ...
  • Abdel-Sater, Angela A. (Notre Dame University-Louaize, 2014)
    Purpose - In the current climate of grass-rooted revolutionary changes in the Middle East, uncontrolled dispersion and oppression of youth is still leading to drastic systematic changes in the world order. Today, youth are not only assets, but also considered as agents of change in the International community. As a result, youth need to be treated as a distinct socio-demographic group targeted by specific national policies. Design/methodology/approach - This work will target the integration of youth through a mixed research methodology which will include a combination of exploratory content ...
  • El Hadi, Rina Georges (Notre Dame University-Louaize, 2014)
    Purpose - This research attempts to assess the perceived impact communication has on job prospects in Lebanon utilizing the theories of persuasive communication, heuristic-systematic processing, and halo effect. The topic is studied from both the job interviewer and the job interviewee's perspectives, for it focuses on communication during job interviews. Design/methodology/approach - Deductive in nature, this paper uses descriptive and inferential statistical methods. In order to collect data from both parties involved in job interviews, survey questionnaires targeting job interviewees are ...
  • Merheb, Rita Julien (Notre Dame University-Louaize, 2014)
    Purpose-Near Field Communication (NFC) is a new emerging technology with an approach to provide users with lots of new options with a simple, easy and fast way and which will make human life easier. This thesis aim to investigate the willingness of City Mall's customers to accept Near Field Communication (NFC) in the grocery store by exploring the key factors that affects their adoption decision. There are critical success factors that determine whether an adoption of such a technology will be in a successful matter. Design/methodology/approach -The research used a questionnaire to examine the ...
  • Bitar, Donna Antoine (Notre Dame University-Louaize, 2021)
    Purpose: The present research aims to explore the different factors influencing employee job satisfaction in Blom Bank branches in North Lebanon. Moreover, the impact of job satisfaction on employee retention was also investigated in this study. Another aim of the study was to investigate the impact of rural-urban differences on the job satisfaction of the employee. Design: Primary data was collected from the employees working in five branches representing urban and rural areas of Blom Bank Lebanon, mainly Zahireh Branch, Amioun branch, Halba branch Boulevard branch, and Azmi branch of Blom ...

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