Department of Management and Marketing: Recent submissions

  • Nakhoul, Maya I. (Notre Dame University-Louaize, 2010)
    Business organizations nowadays may have the money and the resources to succeed but their people may not be ready to work professionally. It doesn't matter how many office buildings and production facilities the organization has, without proper Human Resource management, the business will fail. This is most relevant in the hospitality sector which is a labor intensive industry, highly reliant on well-trained employees. Different trainings, seminars and workshops are very popular in all businesses fields. Business organizations, such as hotels, are investing money in their personnel. It needs ...
  • Ayoub, Abdo Ibrahim (Notre Dame University-Louaize, 2010)
    Corporate governance in the case of the banking industry reveals that laws, shareholder interests, bank interests and sound economics are factors to take into account. Banks are to balance profits with regulatory requirements and sound economics so as to be successful and management practices to be considered include adequate representation of shareholders, allowing for monitoring, minority control and compliance with legal procedures. While corporate governance is still an ambiguous subject and a fresh topic for most of the companies in Lebanon, it is fundamental to present a general and ...
  • Gharios, Robert Toni (Notre Dame University-Louaize, 1995)
    This research is conducted to explain the effect of IDA and IBRD loans on HDI given political risk and bank lending factors. In order to reach his objective, the researcher analyzed data for 22 developing countries that is available on Euromoney 94 and World bank 93 annual report. The developing countries are divided into four categories as follows: The Latin American countries category is composed of Bolivia Honduras, Paraguay, El Selvador, Costa Rica, Dominican Republic and Ecuador. It is characterized by having the highest HDI94 average score amounting to 0.64 compared to an average score ...
  • El Hajj, Claudette (Notre Dame University-Louaize, 2018)
    Purpose -The purpose of the study is to analyze frameworks barriers and enablers of Lean construction implementation in the Lebanese industry. Design/methodology/approach —A mixed approach in the form of a Delphi group with a prepared interview guide and a questionnaire were used to achieve the research objectives using an exploratory case study. Findings - The framework used in company X is a conceptual and implementation framework The process is internal, and emphasizes on the bottom- up approach using the last planner system as a Lean tool. It consists of preparing a Lean team, focusing ...
  • Wehbe, Jad (Notre Dame University-Louaize, 2018)
    Purpose - This research will attempt to investigate the critical factors that affect the customer satisfaction for the Lebanese telecom service providers market. Design/methodology/approach - The study is based on a positivism epistemology, objectivist ontology, and deductive approach. A quantitative self-administered questionnaire is conducted by random people that use the Mobile Services from all ages all over Lebanon. Findings - The quantitative findings of this study showed that there are four critical factors that mostly explain the concept of customer satisfaction for the Lebanese telecom ...
  • Elissa, Bou Arbid (Notre Dame University-Louaize, 2018)
    Purpose - This research attempts to analyze the impact of demographical factors and credit cardholder's criteria of clients on their credit card spending to investigate how the total spending affects accumulation of loyalty points of cardholders to after the introduction of a loyalty program. Design/methodology/approach - This study relies on a sample of 477 credit cardholders active on the bank's loyalty program over a period of 2 years. This research is deductive and quantitative in nature, and it tests 15 hypotheses linking the demographical factors and cardholders' characteristics to ...
  • Nahas, Roula Michel (Notre Dame University-Louaize, 2010)
    Many companies seek to grow and develop their consumer and market base through international expansion. Foreign markets are normally targeted for more profit, brand building, and growth. Furthermore, expanding into foreign countries can be the cause of an unstable economic and political situation in home country. Internationalization has become very important in world's business, and companies should sustain with the ongoing stream of globalization and internalization. Venturing from domestic to other geographical countries is very crucial, and choosing the correct entry mode is even more ...
  • Donerian, Vatche M. (Notre Dame University-Louaize, 2010)
    The explosive growth of wireless as a communication medium offering exciting new business opportunities and demanding that wireless become a new channel of the marketing Communication mix. A study of the technology of the interactive television will be interesting because it helps researchers to understand the contribution of a new information technology for doing business. The aim of this thesis is to gain a better understanding of how companies use interactive television in doing business. I will study the advantages and disadvantages of the interactive television and recommend its implementation ...
  • Eid, Elie Antoine (Notre Dame University-Louaize, 2010)
    In our world today organizations that provide community development programs are becoming more and more essential. With several countries going below poverty lines, and the increase in wars in the last few years along with the absence of government help in more than one country. Thus, the need for help is increasing in order to assist communities in building on the main principle of life which is to preserve humanity, by providing the minimum needed to preserve the human lives and supplying the commodities that are essential for human beings in order to live. These basic commodities include, ...
  • Al Rassi, Michel (Notre Dame University-Louaize, 2010)
    "Olive Oil" Where does it come from? What is its origin, history, benefits, potential growth etc...? All of these are questions asked and answered within the thesis. We are mainly here to discuss such a topic not only to explain to people about olive oil and give them information or extra data. We are here to expand a small family business, to improve it and try lunching it internationally. In addition, this thesis is to give our small family business all the data needed for expanding such business and will be kept as a reference that must be helping in the near future. More than that, this ...
  • Aoun, Grace (Notre Dame University-Louaize, 2021)
    Purpose – Human resources management practices constitute an important intervention lever and more particularly those related to young generation integration. In such, the main research statement tries to understand how do HR practices overcome generational cleavage to better integrate Generation Z into the workplace?” Design/methodology/approach – the research study adopts a quantitative approach. It consists on adopting a deductive reasoning by analyzing, first, the literature review, and to formulate accordingly research hypotheses to be tested on the selected population. Findings – The ...
  • Challita, Carol (Notre Dame University-Louaize, 2021)
    Purpose – This research aims to explore the impact of fashion leaders on followers’ shopping frequency in Keserwan, Lebanon. This thesis will study the relationship between celebrity influencers, fashion influencers, in-store fashion employees, demographics and followers’ shopping frequency. The purpose is to have those findings become helpful for Lebanese fashion retailers within knowing how to be able to know what items will sell more than others and how to manage inventory as well as reduce loss of profit. Design/methodology/approach – Employing a deductive approach, this study presents one ...
  • Yammine, Joseph (Notre Dame University-Louaize, 2021-05)
    Purpose –Performance management system are an integral part of the running of a business or an organization and constitute one of the aspects of skills management. Managers make it possible to estimate the capacities and the performances of their subordinates and to be able to measure the real competences of an employee and to find practices that enhance their motivation and performance at work. Design/methodology/approach – The research methodology relies on a quantitative approach. Purposive sampling is used in as far as the selected population refers to administrative employees at the Notre ...
  • Boustani, Patricia Joseph (Notre Dame University-Louaize, 2021)
    Purpose -- This research attempts to study the effects of adopting job rotation on nurses at three main hospitals located at North Lebanon since those members are frequently subject to job rotation. Design/methodology/approach – A positivist epistemology and a deductive reasoning approach were adopted. A questionnaire was developed and distributed manually, 106 responses were received. A linear regression and correlation analysis were performed using SPSS program. Findings – The quantitative findings of this research showed that the adoption of job rotation at the hospitals in search enhances ...
  • Yazbeck, Michel (Notre Dame University-Louaize, 2020)
    Purpose: The purpose of this research is to study the extent of adoption of DBCs, benefits of usage and service quality and their impact on the overall satisfaction with DBCs, in order to measure the satisfaction of digital technologies in the Lebanese banks, and to learn from this research if adopting digital channels would be beneficial or not for the Lebanese banks in different aspects. Design/methodology/approach: This research adopts a deductive approach, by using the data collected in statistical techniques to obtain significant results. The data was collected using a survey research ...
  • Hayek, Tina (Notre Dame University-Louaize, 2021)
    Purpose – The purpose of this paper is to evaluate and describe the role that perfume packaging plays in consumer behavior and how it affects the Lebanese consumer’s choice of perfume. The objective is to detail factors affecting perfume choice and describe the influence of packaging on this process. For that, secondary and primary data is collected and analyzed in order to elaborate and test the hypotheses. Design/methodology/approach – A deductive quantitative research was conducted using a questionnaire distributed online and answered by Lebanese perfume buyers. The data obtained from 307 ...
  • Salameh, Eliana (Notre Dame University-Louaize, 2021)
    Purpose – The purpose of the present research is to analyze the barriers affecting the readiness of digital transformation implementation in the manufacturing enterprises in Lebanon. Design/methodology/approach – The research implemented a mixed approach using survey based questionnaires and interviews in order to understand the barriers that could impact the readiness of manufacturing organizations for digital transformation. The research implemented a deductive approach therefore it relied on previous studies and theories to validate the research hypotheses, and followed the positivism ...
  • Baradhi, Dounia (Notre Dame University-Louaize, 2021)
    The study purpose is to assess students’ satisfaction on services provided by higher education institutions (HEIs) and consequently their loyalty towards the institution. The research design followed a quantitative approach where a questionnaire was developed based on a seven-point Likert scale. Data was collected from 297 students at Notre Dame University-Louaize (NDU) in Lebanon. The results elucidated that the affective component positively and strongly influences students’ satisfaction. Variables related to physical facilities did not outstand in the results so we were not able to conclude ...
  • Chaanine, Melissa Challita (Notre Dame University-Louaize, 2018)
    Purpose: This study examines the firm's characteristics and the corporate governance factors that influence the auditor change decisions, and observes the market reaction following the announcement of such decisions. Design/methodology/approach: The relation between the firm's characteristics and the corporate governance factors with the auditor change decision is addressed using a logistic regression. The market reaction to the auditor change announcement is tested using the event study methodology. Findings: The results show that the company's size is positively related to the auditor ...

Search DSpace


Advanced Search

Browse

My Account