The impact of the thin ideal body of a woman as is presented in media has been constantly investigated in the literature of the female body image. This study has explored the potential effects of television's body image on the perception of Lebanese females between 20 and 30 years old. By using the social comparison theory as a mechanism, this study has investigated the relationship between television exposure, automatic self-comparison, body dissatisfaction, and mood disturbance. A sample of 145 Lebanese female filled out an online questionnaire and report the number of hours they spent watching ...

Social networking sites have opened the doors of communication allowing people from around the world to engage and to interact with each other. As one of the most outstanding social networking communities, Facebook boasts over 1 billion active users, visiting the platform several times a day. The purpose of this study is to examine whether Lebanese students pay attention to the ads displayed on Facebook and what kind of attitudes they have toward Facebook ads. A thorough revision of relevant literature in the fields of online advertising, Facebook advertising attention, media elements, and online ...

This presentation showcases the journey that I embarked into within the media world. It is based on creating an overview of TV distribution history and analyzing changes in distribution to identify patterns throughout the years. This work was done by studying major formats in TV production as well as local and international production, TV shows, home-viewing and audience, and digital distribution. Every method of distribution and production affected shifts in audience expectations and changes in content, and every production was executed differently in each country. Based on academic ...

Municipalities are in direct contact with their communities, delivering basic services and ensuring safety and security within their jurisdiction, and they are at the forefront of the response to crises. While it is imperative to understand the potential of municipal communication in bridging the trust gap between the state and citizens to improve functionality and social stability, there is a dearth of such studies in Lebanon. This study becomes even more pertinent considering that it comes at a time when Lebanon is facing multiple crises including an unprecedented economic and ...

This study aims to explore the effects of the small arms’ positive portrayals in the Lebanese news on youth. A combination of quantitative and qualitative methods has been adopted to understand the correlation between violence in Lebanese news and youth behavior. On the quantitative level, a survey was carried out with Lebanese youth who watch frequently and less frequently the Lebanese news. 102 responses were received and were analyzed using Statistical Package for Social Sciences (SPSS). Moreover, a qualitative analysis has been conducted with four interviewees with an extensive experience ...

Nations have understood the importance of reliable branding strategies to promote themselves as unique touristic destination. Marketers around the world are now dealing with countries as if they are brands and use different kinds of strategies to promote them. This thesis went through the definition of branding and destination branding; it also discussed the branding process with the emphasis on the Lebanese case. Relying on persuasion theories, mainly Rank’s persuasion model, this thesis has analyzed the TV campaigns done by the Ministry of Tourism in Lebanon to determine their strengths and ...

The Lebanese leftist political song is an expression of a position and a belief, at times political and at others cultural. This study explores the reasons behind the emergence of the leftist political song. It analyzes more specifically the role of the Lebanese communist party and other leftist parties in supporting the artists that produced this type of songs and their role in using this particular genre as a motivator and a communication tool to mobilize their public. The study therefore examines the relationship between the political engagement of the artists and the existence of this song ...

A consumer behavior is influenced by word-of-mouth, music, advertising and product (availability, price, range, quality, design; its features and benefits it offers; size and packaging that gives information about the product inside). Although the new technology and the viral online media are becoming prevalent, the traditional print media such as newspapers, magazines and billboards are still thriving and still attractive to many people. The study explores understanding of variables such as colors in print ads, consumers' color prefrences, gender, and age among others and discusses how these ...

This thesis explored women stereotyping in Lebanese TV commercials. Stereotyping concept was defined; international stereotypical images of women and global ads, global images were examined as well as the interpretation of Lebanese TV commercials in the literature review. In the theoretical framework, the Cultivation and the Social Expectation theories were drawn from the Mechanistic and Sociological framework of theories to best examine this subject. This thesis adopted the content analysis technique. Data were analyzed to verify the level to which women depicted in these TV commercials were ...

Implementation of celebrities in the cosmetic industry Celebrity endorsement in the cosmetic industry has been vastly growing nowadays. This research focuses on the impact of involving a well-known celebrity in advertising campaigns, and the influence it has on consumers' purchase decisions. A correlation relationship will further be explained between the cost of utilizing a celebrity in advertisement, and the effect it has on the sale of the cosmetic brand being endorsed. The analysis of this thesis was computed using a survey distributed upon a sample group of both genders and three different ...