Adults aged between 15 and 29 years old usually migrate from rural to urban areas because of the educational gap between their villages and the cites (CDR, 2016). This study examines the portrayal of this phenomenon of migration from urban to rural areas in televised series. It compares the empowerment that Carine Rizkallah, writer and lead woman character in “Albi Dak” series, demonstrated in the series to the lives of women in real life, and whether or not that empowerment portrays reality. In order to direct the thesis statement, this study conducts some research on a few subjects: Cultural ...

This study explores the representation of women in Nadine Labaki’s films: Caramel (2007), Where Do We Go Now (2011), and Capernaum (2018). It examines the three films via Laura Mulvey’s theory of the male gaze and analyzes the position that the female occupies in the narrative structure and their treatment within the cinematic discourse. This thesis aims at proving that although Nadine Labaki is often referred to by critics as a feminist filmmaker dealing with women’s issues, obsessions, concerns, and difficulties, as they face patriarchal society, her image, form, narration, and ...

Instagram, is considered one of the fastest growing social media platform in recent years.There has been minimal studies on the effect of Instagram in reforming and affecting the beauty standards and lifestyle behavior of the Lebanese female young adults. The standard of beauty is essentially a variable standard of what it means to be attractive that is contingent on the feminine beauty ideals that are present in a given culture. The aim of this thesis is to investigate whether the usage of Instagram by Lebanese young adults affects in reforming their beauty standards and changing ...

The purpose of this study is to understand how cartoons affect children and to what extent is this effect detectable. The study explored mainly violent and aggressive behavior related to cartoons, the messages transmitted as well as the extent to which children imitate what they see. The data gathering process was possible through a survey that was filled by 222 mothers from all over Lebanon, having children aged between 3 and 10. Also, three focus groups, each consisting of 8 mothers, were conducted in order to get more accurate data and further insight. The results validated the hypothesis ...

For over 4 years (2017-2021), new content was constantly being added to this research, for a long-term observation of events, such as the rise and fall of Lebanese figures: after this paper’s interviews, two of the interviewees witnessed their superiors being convicted (Khalil Sehnaoui from Krypton Security, and Suzanne Hajj Hobeiche from the Internal Security Forces). The authoritarian theory was judged as most appropriate to convey the necessity of a technology that would allow private communication among citizens of oppressive regimes: most dangerously, however, is when journalists do not ...

Feminist movements have been getting their voices heard in multiple countries, while NGOs and lobbyists are pressuring governments to legislate laws protecting women from sexual harassment and violent acts. However, multiple brands have decided to neglect the trend by swimming against the stream and keep on dehumanizing women using them as sexual objects and projecting violent images in their ads. Using the cultivation theory along with the social learning theory, this study aims to shed light on the normalization of sexism and violence against women in luxury brands’ ads addressing women and ...

This thesis examined the influence of ‘goodvertising’ campaigns on Lebanese students’ attitudes towards a social issue, specifically women’s empowerment. Goodvertising is a relatively new advertising approach that many brands across the world have started using in their marketing strategies. Studying its influence on individuals can aid in understanding its effectiveness. Although many studies (Amos, Holmes, & Strutton, 2008; Buizjen & Valkenburg, 2003; Deighton, Henderson, & Neslin, 1994; Edquist, Horberry, Hosking, & Johnston, 2011) have been done on the effectiveness of traditional advertisements, ...

This project was made possible through the collaboration of LWP funded by USAID. The purpose is twofold: a proposition of a successful advertisement that can be used in a media campaign to highlight the importance of water conservation awareness, as well as suggesting the best medium to carry out such a campaign. The deliverables of the report are the following: creation of two advertisements, and three messages, along with empirical evidence to further understand which advertisement, message and medium are the most effective in addressing the issue investigated. In Lebanon, according to the ...

In this study, the role Lebanese television stations generally play in influencing the public opinion by using their promotion department as a tool to inject certain fears and concerns to the public, in favor of their agendas, is to be explored. This paper will specifically study the promos that Future Television produced in 2006, for the first memorial of late prime minister Rafik Hariri, asking the people to participate in a huge gathering; a shout out then against the Syrian regime and all its Lebanese supporters. Such promos and television spots are deliberately produced to influence the ...

Social media has played a key role in the rise of extremism. Extremists took advantage of these open and free platforms to promote their propaganda. At the same time, this was an opportunity for governments, religious institutions and civil society to create counter extremism narrative. Based on the framing theory, this study examines the way in which Sawab, Al-Azhar Observatory, and Taadudiya Facebook pages present their narratives, with the aim of developing characteristics for each of the narratives. This study adopts a quantitative research methodology through the content analysis of ...