Purpose: This thesis attempts to explore the impact of adoption of online banking, through its various media and communication channels, on branch expansion and overall banks profitability. We use a sample of 17 Lebanese commercial banks constituting 90% of the Lebanese commercial banks sector, from 2004 till 2013. Design/ Methodology/ Approach: this study is based on a quantitative model with a deductive approach. Secondary data was collected from BILANBANQUES to feed into a multiple regression models. The independent variables are the following variables: year adoption of mobile banking, phone ...