In the middle of an unstable region and an ongoing fierce competition among companies in order to gain market share and develop further. A question arise on how can a Lebanese company like Medicals International, which deals with selling and marketing health care items related to ophthalmology and dentistry remain ahead in the business and increase its sales numbers, thus; generating profits? Would its penetration of a foreign market like ban give it this advantage? If so, what are the steps that this company needs to adopt in order to gain a success story in the Islamic Republic? The experience ...