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Browsing Theses and Dissertations by Subject "Consumer behavior--Lebanon"

Browsing Theses and Dissertations by Subject "Consumer behavior--Lebanon"

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  • Green consumerism in Lebanon : an assessment of factors that influence consumer's willingness to buy a "Green" car 
    Mehanna, Charbel (Notre Dame University-Louaize, 2010)
    Nowadays, the whole world is facing a global climate change due to GHG emissions. Transportation is the second source of air pollution in the world. This thesis is treating the green consumerism within the automotive industry. Specifically, it assesses the factors that influence the willingness of consumers in Lebanon to buy a "green" car in an attempt to reduce air pollution and therefore climate change. This study is an environmental economic study in that it uses a Contingent Valuation Method (CVM) and assesses Willingness to Pay (WTP) of consumers for environmental protection. In addition, ...
  • Green marketing : consumer behavior towards environment friendly fast moving consumer goods (FMCG) in Lebanon 
    El Souri, Diala (Notre Dame University-Louaize, 2016)
    Purpose – this paper aims to understand how familiar the Lebanese are with environmentally friendly FMCG and explore the major factors affecting behavior towards these products. In addition to understanding who the Lebanese green conscious consumer is. Ultimately, to have a distinctive study available in Lebanon as a reference for future studies. Design/methodology/approach – this research is mainly confirmatory since it is based on a previous research; however it has an explanatory aspect as well since there were no similar studies published in Lebanon. A deductive approach is used since ...

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