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Browsing Theses and Dissertations by Author "Notre Dame University-Louaize. Department of Business Administration"

Browsing Theses and Dissertations by Author "Notre Dame University-Louaize. Department of Business Administration"

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  • Re-launching plan for a Lebanese cigarette brand "Cedars" 
    Amine, Antoine Nayef (Notre Dame University-Louaize, 2002)
    With the beginning of the new millennium and after witnessing the globalization era, we cannot but continuously look and identify opportunities to ensure product continuation. The market is becoming more and more competitive especially that consumers are becoming more knowledgeable about what they purchase and what they consume. Moreover, with all the economic challenges Lebanon is facing, the consumers are becoming demanding regarding each and every product in the market. The purchasing decision for many consumers is not based on the brand name anymore but rather its affordability. the amount ...
  • The role of financial institutions in issuing governmental securities in Lebanon : the case of $400 million Lebanese Eurobonds issued by Merrill Lynch 
    Geagea, Wissam (Notre Dame University-Louaize, 1999)
  • Société des Ciments Libanais S.A.L : common stock valuation 
    Salameh, Mario D. (Notre Dame University-Louaize, 1997-08)
  • Total quality management in higher education : case of Notre Dame University 
    Ibrahim, Carla F. (Notre Dame University-Louaize, 2000-07)
    The research is a study on Total Quality Management in higher education. More specifically, the ways of improvement at NDU will be discussed. Total Quality Management has given very good results in industry and business as a whole. The issue has started gaining in importance in theeducational field. In Lebanon, the quality improvement efforts are still very shy. After a review of the various functions of NDU, a series of interviews were conducted with Human Resources executives in various business entreprises. Moreover, a survey was conducted wih the students at NDU. On the other hand, another ...

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