The explosive growth of wireless as a communication medium offering exciting new business opportunities and demanding that wireless become a new channel of the marketing Communication mix. A study of the technology of the interactive television will be interesting because it helps researchers to understand the contribution of a new information technology for doing business. The aim of this thesis is to gain a better understanding of how companies use interactive television in doing business. I will study the advantages and disadvantages of the interactive television and recommend its implementation ...

Purpose - This research attempts to assess the perceived impact communication has on job prospects in Lebanon utilizing the theories of persuasive communication, heuristic-systematic processing, and halo effect. The topic is studied from both the job interviewer and the job interviewee's perspectives, for it focuses on communication during job interviews. Design/methodology/approach - Deductive in nature, this paper uses descriptive and inferential statistical methods. In order to collect data from both parties involved in job interviews, survey questionnaires targeting job interviewees are ...

Purpose-Near Field Communication (NFC) is a new emerging technology with an approach to provide users with lots of new options with a simple, easy and fast way and which will make human life easier. This thesis aim to investigate the willingness of City Mall's customers to accept Near Field Communication (NFC) in the grocery store by exploring the key factors that affects their adoption decision. There are critical success factors that determine whether an adoption of such a technology will be in a successful matter. Design/methodology/approach -The research used a questionnaire to examine the ...

The research is a study of Consumer Loans. Also, it explains the different types of loans applied on the worldwide banking sector. After this, it discusses deeply the processes of consumer loans: Loans policy, spirit and conditions of consumer loans. And it comes to some examples of loans from Byblos Bank as being one of the leaders in retail banking products. This project may not have all the required information to the consumer loans conditions. However, it gives ideas that could be useful in any consumer loan process.

Corporate governance in the case of the banking industry reveals that laws, shareholder interests, bank interests and sound economics are factors to take into account. Banks are to balance profits with regulatory requirements and sound economics so as to be successful and management practices to be considered include adequate representation of shareholders, allowing for monitoring, minority control and compliance with legal procedures. While corporate governance is still an ambiguous subject and a fresh topic for most of the companies in Lebanon, it is fundamental to present a general and ...

Purpose – The purpose of this study is to compare corporate social responsibility practices between five different sectors under the hospitality industry; beverage, nuts and oil, casual dining, hotel and fast casual across rural, urban and secondary areas. Design / methodology / approach – This research is qualitative by nature. A comparative case study methodology was adopted using semi-structured interviews with 32 targeted firms under different sectors of the hospitality industry in different Lebanese areas. The design of the interview guide was derived from the ISO framework of sustainability. ...

The purpose of this thesis is to study the direction of the causality between tourism development and economic growth in Lebanon, and to investigate the existence of a long-run relationship between the two variables. In order to reach our objectives, we estimate a Vector Auto Regression model and apply the Granger causality test. Our findings suggest a unidirectional causality running from economic growth to tourism development thus support the Growth Led Tourism hypothesis. They also identify a positive relationship in the short-run between tourism development and economic growth, and the impulse ...

The fashion retail industry in the Middle East region is drastically expanding in most of the countries of the region with a great variety of international brands opening. The purpose of this thesis is to study the level of customer satisfaction in the region and try to design a complete training system to maximize customer satisfaction by optimizing customer service. Establishing such a system might be hard to design, yet succeeding in such initiative might allow retailers to gain an important competitive edge in times of sever competition and great expansion. The problem is that the customer ...

The same latent problem faces almost all developing countries. This problem is how to develop the society of the country. Before 1990, and for years, economists, politicians and development planners have charged year-to-year progress or decline within a country, by measuring average per capita income. So, clearly, before 1990 and for years development of a society was viewed as the development and growth of the capital resources of the economy, often by neglecting the human dimensions in that society, Current views regarding development, have changed. It is thought that the development of a ...

Purpose: The present research aims to explore the different factors influencing employee job satisfaction in Blom Bank branches in North Lebanon. Moreover, the impact of job satisfaction on employee retention was also investigated in this study. Another aim of the study was to investigate the impact of rural-urban differences on the job satisfaction of the employee. Design: Primary data was collected from the employees working in five branches representing urban and rural areas of Blom Bank Lebanon, mainly Zahireh Branch, Amioun branch, Halba branch Boulevard branch, and Azmi branch of Blom ...