Philip Kottler says: "Today you have to run faster to stay at the same place." Therefore; nothing is for granted in today's economy: no marketing positions could be maintained without exercising huge efforts... What if the company is seeking to ameliorate its position and image? In order to succeed in this ever changing and complex business environment, the least a company can do is to work according to a certain strategy. The purpose of this project is to elaborate a marketing strategy for Zeenni's Trading Agency ZETRA.The study will entail the characteristics of the Lebanese industry in general ...

When investors access to financial institutions' services, they usually look for a financial partner who will ensure their belongings' safety, respect their privacy and deserve their trust. Unfortunately, in light of the recent financial market collapse, proofs have been found that many of these institutions were worthy of their clients' trust.The blunt reason behind that fact has been their lack of ethics. Due to the abscence of financial advisors' honesty, integrity and transparency, many investors, at the international scale, saw their properties being wiped out, without understanding the ...

Establishes in 2001, PowerMeMobile, a mobile solution and service provider segment its activity under three main divisions, Solutions, Value-Added services (VAS) and Retail Messaging, commonly known as Bulk SMS business. In the past two years, PowerMeMobile focused on escalating its position as a key Solutions and VAS partner to mobile network operators. PowerMeMobile's flagship product is MessageManager, a platform designed for mobile operators to enable PC-to-Mobile messaging. This helped PowerMeMobile to gain lot of expertise and become recognized as reliable solution provider and messaging ...

Purpose - This research aims to explore the various factors that impact the job satisfaction of employees working in NGOs operating across the Lebanese territory. Moreover, this thesis will study the relationship between demographics, salary, promotion opportunities, relationship with colleagues, relationship with supervisors, work environment, meaningfulness, and job autonomy with job satisfaction. The purpose is for these findings to be useful for business owners and organizational leaders in understanding how to make sure that all the previously listed aspects work to improve the job ...

This research assesses the economic justification for establishing additional commercial bank branches in the Caza of Aley. The study is limited to the top-ten rating commercial banks in the country, which are determined according to specific criteria. The geographical centralization of commercial banks in beirut and its suburbs is evaluated given population and economic activity. Besides, factors encouraging the geographical spreading of economic activity over the Lebanese territory are considered. As to the economic potential of Aley, it is analyzed in light of the return of the displaced and ...

Purpose - This research attempts to analyze the impact of various factors on the decision of Lebanese companies to outsource the recruitment function and on the relationship between the Recruitment Service Provider (RSP) and the client firm. Design/Methodology/Approach - This study relies on a sample of 206 HR Professionals and General Managers who either outsource their recruitment function or not. This research is deductive and quantitative in nature, and it tests 19 hypotheses using principle component analysis and regression analysis. Findings - The fmdings show that there are 11 different ...

This study reviews the extent of the fame of the cedars of Lebanon. The cedars are revealed as a natural wealth, their present state and number is brought into view, their bibical fame is exhibited, and their worldwide fame is investigated. Thus, two objectives are pursued: the evaluation of the volume of tourism business in the hotels in the Cedars area, and the appraisal of the extent of the contribution of the fame of the cedars to the hotels in the Cedars area. The tourism business in the hotels in the Cedars area has been, throughout the early 1990s, mainly generated during both, the Winter ...

This research project deals with foreign direct investment (FDI) trying to identify its antecedents and its consequences. The project starts by a historical review and an examination of past studies to situate the study better. A rather new statistical technique (Recursive System) was used to try and find the statistically significant variables affecting FDI. The researcher reached interesting results in his study by finding that political stability and government incentives together affect positively FDI and both of them affect economic performance independently and via FDI.

Purpose: This paper aims to evaluate manager’s beliefs of what actions or practices are important during a crisis, and to evaluate their actions to test for the consistency between beliefs and performance in Lebanon. This will help assess how managers categorize diverse practices to formulate their crisis management beliefs and actions in hotels in Lebanon. Design/methodology/approach: the methodology applied used the quantitative approach of a positivist ontological and epistemological stance. The model that was employed was that of Importance-performance analysis to evaluate decision makers’ ...