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Browsing Theses and Dissertations by Issue Date

Browsing Theses and Dissertations by Issue Date

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  • Abi Rached, Elie J. (Notre Dame University-Louaize, 2006)
  • Karam Frangieh, Sabine (Notre Dame University-Louaize, 2006)
    Philip Kottler says: "Today you have to run faster to stay at the same place." Therefore; nothing is for granted in today's economy: no marketing positions could be maintained without exercising huge efforts... What if the company is seeking to ameliorate its position and image? In order to succeed in this ever changing and complex business environment, the least a company can do is to work according to a certain strategy. The purpose of this project is to elaborate a marketing strategy for Zeenni's Trading Agency ZETRA.The study will entail the characteristics of the Lebanese industry in general ...
  • Khoury Mjaes, Cendrella (Notre Dame University-Louaize, 2006)
    Child labor is an economic and social phenomenon that is still present in our civilized world. Dealing with the problem has put international corporations in a tight position, where taking advantage of working children seemed as a cost saving technique to compete in the business world. The following paper demonstrates the status of working children in the different Lebanese business sectors, and mainly aims at proving that working children represent more of a cost that an asset for corporations. The paper also aims for showing that the phenomenon is damaging for both working children and for ...
  • Ghanem, Saad Elias (Notre Dame University-Louaize, 2007)
    By 2005, ITec had 51 employees and was on track to make 2$ million in sales for the year with a firm projected forecast for the coming years. ITec margin were on average, 30 percent of sales. The company was well established in Lebanon and had some customers in the Gulf region. ITec main business was ERP Implementation, business consultancy, process reengineering and project management. This type of business is Human capital intensive; resources and experience were the main assets. The company's yearlong development effort has been extremely successful and growth was more than expected. By the ...
  • Hayeck, Michel S. (Notre Dame University-Louaize, 2007)
    This study explores techniques used by Lebanese financial managers to evaluate capital budgeting projects. This study investigates whether Lebanese managers use sophisticated and efficient capital budgeting techniques when making their decision to either accept or reject projects. The main hypothesis states that Lebanese managers are using sophisticated and efficient capital budgeting techniques. Data was collected through a questionnaire distributed to 45 Lebanese firms. Only 30 firms were taken into consideration since the other questionnaires were not completed. A frequency analysis was ...
  • Checri, Marina (Notre Dame University-Louaize, 2008)
    When investors access to financial institutions' services, they usually look for a financial partner who will ensure their belongings' safety, respect their privacy and deserve their trust. Unfortunately, in light of the recent financial market collapse, proofs have been found that many of these institutions were worthy of their clients' trust.The blunt reason behind that fact has been their lack of ethics. Due to the abscence of financial advisors' honesty, integrity and transparency, many investors, at the international scale, saw their properties being wiped out, without understanding the ...
  • Samara, Bassam Samir (Notre Dame University-Louaize, 2008)
    The aim of this thesis is to increase understanding of the dynamics of foreign market expansion and as a result assess the opportunity and feasibility for a Lebanese engineering consulting firm to expand internationally. There are two major objectives for this expansion strategy. First, to increase geographical penetration and presence, in order to identify and grasp new opportunities worldwide, and as a result enlarge the customer database. Second, is to look for cheaper and more efficient workforce, and make use of economies of scale, which will result in a decrease in costs and increase ...
  • Khairallah El Maalouf Aji, Soha (Notre Dame University-Louaize, 2008)
    Global competition and increasing customer awareness have made the quality as the key indicator for customer requirements and satisfaction as well as a success factor to achieve competitive advantage. Under these circumstances, companies try to become quality leadership companies and start to implement certain quality management approaches. Consequently, this research analyzes the production processes of a Lebanese company- SecurSofiware- operating in the information technology industry and facing deficiencies in its software production management. The objective of this research is to ...
  • Karam, Cynthia (Notre Dame University-Louaize, 2008)
    International migration is one of the major constituents that determine the size and structure of a population. By its very nature, international migration connects populations across boundaries and thus has impacts beyond any specific country. It has shaped the worldwide human and economic globalization trends. Nowadays, more people are residing or permanently settling outside their country of origin, as human talent has become a key economic sought resource and a basis for innovation in science, technology, business, arts and other activities. This new given mobility offers countries a ...
  • Maroun, Edgard Jean (Notre Dame University-Louaize, 2008)
    Establishes in 2001, PowerMeMobile, a mobile solution and service provider segment its activity under three main divisions, Solutions, Value-Added services (VAS) and Retail Messaging, commonly known as Bulk SMS business. In the past two years, PowerMeMobile focused on escalating its position as a key Solutions and VAS partner to mobile network operators. PowerMeMobile's flagship product is MessageManager, a platform designed for mobile operators to enable PC-to-Mobile messaging. This helped PowerMeMobile to gain lot of expertise and become recognized as reliable solution provider and messaging ...
  • Ghannam, Carla Ghannam (Notre Dame University-Louaize, 2008)
    Byblos Bank, in compliance with its policy to expand its activities overseas and especially in the Middle East region, is planning to open the soonest, a branch of the bank in Qatar. Maintaining the highest levels of group safety, the increasing challenge in technology and creating the most suitable nature of offices, are the major concerns of Byblos Bank. Plan, coordinate and execute the opening of Byblos Bank Qatar, and empower it with a secured and group compliant banking system that meets its needs, are crucial for its expansion. The objective of this projects is to provide a smooth opening ...
  • Younes, Elias Fares (Notre Dame University-Louaize, 2010)
    This case is important because it sheds the light on the key issues that need to be in place in order to reduce the risk of credit default. If we are to understand the profound significance and the contribution made by lack of Credit controls, the easy credit terms of banks to grant credit facilities and the loosened government legislations that govern the whole lending activity, then we will learn how the Credit Crises was driven and accumulated over the years. On the other hand, we will ensure how a controllable lending environment that is well managed will generate healthy borrowings ...
  • Al Rassi, Michel (Notre Dame University-Louaize, 2010)
    "Olive Oil" Where does it come from? What is its origin, history, benefits, potential growth etc...? All of these are questions asked and answered within the thesis. We are mainly here to discuss such a topic not only to explain to people about olive oil and give them information or extra data. We are here to expand a small family business, to improve it and try lunching it internationally. In addition, this thesis is to give our small family business all the data needed for expanding such business and will be kept as a reference that must be helping in the near future. More than that, this ...
  • Eid, Elie Antoine (Notre Dame University-Louaize, 2010)
    In our world today organizations that provide community development programs are becoming more and more essential. With several countries going below poverty lines, and the increase in wars in the last few years along with the absence of government help in more than one country. Thus, the need for help is increasing in order to assist communities in building on the main principle of life which is to preserve humanity, by providing the minimum needed to preserve the human lives and supplying the commodities that are essential for human beings in order to live. These basic commodities include, ...
  • Donerian, Vatche M. (Notre Dame University-Louaize, 2010)
    The explosive growth of wireless as a communication medium offering exciting new business opportunities and demanding that wireless become a new channel of the marketing Communication mix. A study of the technology of the interactive television will be interesting because it helps researchers to understand the contribution of a new information technology for doing business. The aim of this thesis is to gain a better understanding of how companies use interactive television in doing business. I will study the advantages and disadvantages of the interactive television and recommend its implementation ...
  • Nahas, Roula Michel (Notre Dame University-Louaize, 2010)
    Many companies seek to grow and develop their consumer and market base through international expansion. Foreign markets are normally targeted for more profit, brand building, and growth. Furthermore, expanding into foreign countries can be the cause of an unstable economic and political situation in home country. Internationalization has become very important in world's business, and companies should sustain with the ongoing stream of globalization and internalization. Venturing from domestic to other geographical countries is very crucial, and choosing the correct entry mode is even more ...
  • Kai, Melissa C. (Notre Dame University-Louaize, 2010)
    In recent years, high-technology industries pioneered the globalization of international business. A firm's success often depends on how well it transfers technology to other firms or foreign markets. Transnational technology transfer faces greater problems across borders than within a domestic environment because it confronts differing cultures, norms, laws, tax policies, and other barriers to entry. This begs the questions; what are the main factors and strategies involved in negotiating a successful international technology transfer, especially in a unique high-tech industry, and with a high ...
  • Nakhoul, Maya I. (Notre Dame University-Louaize, 2010)
    Business organizations nowadays may have the money and the resources to succeed but their people may not be ready to work professionally. It doesn't matter how many office buildings and production facilities the organization has, without proper Human Resource management, the business will fail. This is most relevant in the hospitality sector which is a labor intensive industry, highly reliant on well-trained employees. Different trainings, seminars and workshops are very popular in all businesses fields. Business organizations, such as hotels, are investing money in their personnel. It needs ...
  • Ayoub, Abdo Ibrahim (Notre Dame University-Louaize, 2010)
    Corporate governance in the case of the banking industry reveals that laws, shareholder interests, bank interests and sound economics are factors to take into account. Banks are to balance profits with regulatory requirements and sound economics so as to be successful and management practices to be considered include adequate representation of shareholders, allowing for monitoring, minority control and compliance with legal procedures. While corporate governance is still an ambiguous subject and a fresh topic for most of the companies in Lebanon, it is fundamental to present a general and ...
  • Abboud, Charbel (Notre Dame University-Louaize, 2010)
    Tourism is a leading industry in the services sector at the global level as well as a major provider ofjobs and a significant generator of foreign exchange at the national level. The world Tourism Organization reports that due to the financial crisis in 2009 international tourist arrivals and expenditure declined compared to 2008 by almost 4%. The organization also reports that the swine flu outbreak aggravated the crisis in some areas of the world, particularly the Americas. This thesis explores economic theories and links tourism to economic activity. It also studies the impact of both the ...

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