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Browsing Theses and Dissertations by Author "Beyrouthy, Ghassan, Ph,D."

Browsing Theses and Dissertations by Author "Beyrouthy, Ghassan, Ph,D."

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  • Elissa, Bou Arbid (Notre Dame University-Louaize, 2018)
    Purpose - This research attempts to analyze the impact of demographical factors and credit cardholder's criteria of clients on their credit card spending to investigate how the total spending affects accumulation of loyalty points of cardholders to after the introduction of a loyalty program. Design/methodology/approach - This study relies on a sample of 477 credit cardholders active on the bank's loyalty program over a period of 2 years. This research is deductive and quantitative in nature, and it tests 15 hypotheses linking the demographical factors and cardholders' characteristics to ...
  • Wehbe, Jad (Notre Dame University-Louaize, 2018)
    Purpose - This research will attempt to investigate the critical factors that affect the customer satisfaction for the Lebanese telecom service providers market. Design/methodology/approach - The study is based on a positivism epistemology, objectivist ontology, and deductive approach. A quantitative self-administered questionnaire is conducted by random people that use the Mobile Services from all ages all over Lebanon. Findings - The quantitative findings of this study showed that there are four critical factors that mostly explain the concept of customer satisfaction for the Lebanese telecom ...

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