Purpose - This study was conducted in order to investigate and analyze the underlying impact that mobile banking applications’ service quality has on customer satisfaction within the Lebanese context, specifically North Lebanon. Design/methodology/approach - Deduction was the reasoning approach embraced in this study. Using an online distributed questionnaire, there was a collection of 157 usable responses. Data was analyzed using SPSS. Moreover, correlations along with regression and other tests were used to test the considered hypotheses. Findings – The hypotheses considered in this study were ...