The aim of this thesis is to increase understanding of the dynamics of foreign market expansion and as a result assess the opportunity and feasibility for a Lebanese engineering consulting firm to expand internationally. There are two major objectives for this expansion strategy. First, to increase geographical penetration and presence, in order to identify and grasp new opportunities worldwide, and as a result enlarge the customer database. Second, is to look for cheaper and more efficient workforce, and make use of economies of scale, which will result in a decrease in costs and increase ...

The purpose of this research was to investigate the different purchasing clusters at the Lebanese organizational performance. In order to achieve this research objective, two research questions were addressed. (1) How are purchasing functions within Lebanese organizations classified? (2) How do purchasing functions at the Lebanese organizations affect performance outcomes? These research questions have been translated into the following two hypotheses (H1) Purchasing functions within Lebanese Organizations can be classified based on their level of involvement in strategic planning, status in the ...

Purpose – The aim of the present research study consists on understanding the impact of Instagram influencers on Generation Z purchasing intention. Their behaviors and perceptions are therefore strongly influenced by the information disseminated on the different platforms at each stage of the decision-making process. Design/methodology/approach – A conceptual framework explains online purchasing intentions determinants, and is reflected through influencers’ model and roles in enhancing such actions. Collected data makes it possible to confirm or refute the hypotheses formulated beforehand. ...

Child labor is an economic and social phenomenon that is still present in our civilized world. Dealing with the problem has put international corporations in a tight position, where taking advantage of working children seemed as a cost saving technique to compete in the business world. The following paper demonstrates the status of working children in the different Lebanese business sectors, and mainly aims at proving that working children represent more of a cost that an asset for corporations. The paper also aims for showing that the phenomenon is damaging for both working children and for ...

Purpose- This research aims at investigating the effect of agile project management on cost, time, and productivity. Deductive in nature, this study scrutinizes the effect of adopting agile processes in the Lebanese IT sector. Design/methodology/approach - The study follows a deductive analytical approach to test three hypotheses formulated in accordance to the existing body of knowledge. The proposed relationships focus on the potential causal effect of a short-cycled work breakdown structure, the adaptability to change, receiving feedback from customers and employees, and collaboration ...