Purpose - Transition to a green economy in the Lebanese water sector requires a paradigm shift from the current embedded practices in the society. The aim of this thesis is to provide valuable information to policy makers on the Lebanese consumer's awareness, current practices and they key factors that affect their willingness to engage in water conserving actions. Design/methodology/approach - A survey was conducted to examine current water consumption practices, behaviors and key drivers of water conservation intentions of Beirut-Mount Lebanon residents. Findings - The findings showed ...