Purpose-Near Field Communication (NFC) is a new emerging technology with an approach to provide users with lots of new options with a simple, easy and fast way and which will make human life easier. This thesis aim to investigate the willingness of City Mall's customers to accept Near Field Communication (NFC) in the grocery store by exploring the key factors that affects their adoption decision. There are critical success factors that determine whether an adoption of such a technology will be in a successful matter. Design/methodology/approach -The research used a questionnaire to examine the ...