Nahas, Roula Michel
(Notre Dame University-Louaize, 2010)
Many companies seek to grow and develop their consumer and market base through
international expansion. Foreign markets are normally targeted for more profit, brand
building, and growth. Furthermore, expanding into foreign countries can be the cause
of an unstable economic and political situation in home country.
Internationalization has become very important in world's business, and companies
should sustain with the ongoing stream of globalization and internalization. Venturing
from domestic to other geographical countries is very crucial, and choosing the
correct entry mode is even more ...