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Browsing Theses and Dissertations by Author "Notre Dame University-Louaize. Department of Management and Marketing"

Browsing Theses and Dissertations by Author "Notre Dame University-Louaize. Department of Management and Marketing"

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  • Bou Farraa, Nicole (Notre Dame University-Louaize, 2018-12)
    Purpose –The purpose of this thesis is to assess employees’ engagement in the nursing and administrative departments at Albert Haykel Hospital. Design/methodology/approach –Deductive in nature, this thesis uses a questionnaire survey to examine the extent to which the elements of engagement vary with demographic variables of the respondents as well as the existence of a significant linear relationship between them. The analysis of any variation and relationship is manipulated through the use of descriptive and inferential statistical methods. Findings –The results of this study show a variation ...
  • Chaanine, Melissa Challita (Notre Dame University-Louaize, 2018)
    Purpose: This study examines the firm's characteristics and the corporate governance factors that influence the auditor change decisions, and observes the market reaction following the announcement of such decisions. Design/methodology/approach: The relation between the firm's characteristics and the corporate governance factors with the auditor change decision is addressed using a logistic regression. The market reaction to the auditor change announcement is tested using the event study methodology. Findings: The results show that the company's size is positively related to the auditor ...
  • Ghannam, Carla Ghannam (Notre Dame University-Louaize, 2008)
    Byblos Bank, in compliance with its policy to expand its activities overseas and especially in the Middle East region, is planning to open the soonest, a branch of the bank in Qatar. Maintaining the highest levels of group safety, the increasing challenge in technology and creating the most suitable nature of offices, are the major concerns of Byblos Bank. Plan, coordinate and execute the opening of Byblos Bank Qatar, and empower it with a secured and group compliant banking system that meets its needs, are crucial for its expansion. The objective of this projects is to provide a smooth opening ...
  • Bitar, Donna Antoine (Notre Dame University-Louaize, 2021)
    Purpose: The present research aims to explore the different factors influencing employee job satisfaction in Blom Bank branches in North Lebanon. Moreover, the impact of job satisfaction on employee retention was also investigated in this study. Another aim of the study was to investigate the impact of rural-urban differences on the job satisfaction of the employee. Design: Primary data was collected from the employees working in five branches representing urban and rural areas of Blom Bank Lebanon, mainly Zahireh Branch, Amioun branch, Halba branch Boulevard branch, and Azmi branch of Blom ...
  • Salameh, Eliana (Notre Dame University-Louaize, 2021)
    Purpose – The purpose of the present research is to analyze the barriers affecting the readiness of digital transformation implementation in the manufacturing enterprises in Lebanon. Design/methodology/approach – The research implemented a mixed approach using survey based questionnaires and interviews in order to understand the barriers that could impact the readiness of manufacturing organizations for digital transformation. The research implemented a deductive approach therefore it relied on previous studies and theories to validate the research hypotheses, and followed the positivism ...
  • Abdallah, Elie (Notre Dame University-Louaize, 2016)
    Purpose -- The purpose of this paper is to explore the structure of switching costs in the Lebanese telecommunication market and investigate its impact on the customer retention taking into consideration the customer attributes that might impact these constructs. Design/methodology/approach -- A post- positivist philosophical position and a deductive reasoning approach were adopted through this research. A mixed method was implemented including a qualitative study using a semi-structured interview technique on one of the two telecommunication operators in Lebanon in order to facilitate a ...
  • Challita, Carol (Notre Dame University-Louaize, 2021)
    Purpose – This research aims to explore the impact of fashion leaders on followers’ shopping frequency in Keserwan, Lebanon. This thesis will study the relationship between celebrity influencers, fashion influencers, in-store fashion employees, demographics and followers’ shopping frequency. The purpose is to have those findings become helpful for Lebanese fashion retailers within knowing how to be able to know what items will sell more than others and how to manage inventory as well as reduce loss of profit. Design/methodology/approach – Employing a deductive approach, this study presents one ...
  • Estephan, Hanady (Notre Dame University-Louaize, 2021-02)
    Purpose: this dissertation aims to detect what leadership style is mostly adopted in the alpha banks in Lebanon and investigates the corresponding impact of the different leadership styles on employee satisfaction. This study shall conclude the leadership style that should be most adopted to reach the highest level of employee satisfaction. Design/methodology/approach: the research approach was specified as a deductive one. Then, the population represented by the chosen sample of 124 bank employees, specifically 62 from each of LGB and Blom bank. In addition, the research strategy was specified ...
  • Khoury, Carla (Notre Dame University-Louaize, 2022)
    Purpose – The aim of the present research study consists on understanding the impact of Instagram influencers on Generation Z purchasing intention. Their behaviors and perceptions are therefore strongly influenced by the information disseminated on the different platforms at each stage of the decision-making process. Design/methodology/approach – A conceptual framework explains online purchasing intentions determinants, and is reflected through influencers’ model and roles in enhancing such actions. Collected data makes it possible to confirm or refute the hypotheses formulated beforehand. ...
  • Boustani, Patricia Joseph (Notre Dame University-Louaize, 2021)
    Purpose -- This research attempts to study the effects of adopting job rotation on nurses at three main hospitals located at North Lebanon since those members are frequently subject to job rotation. Design/methodology/approach – A positivist epistemology and a deductive reasoning approach were adopted. A questionnaire was developed and distributed manually, 106 responses were received. A linear regression and correlation analysis were performed using SPSS program. Findings – The quantitative findings of this research showed that the adoption of job rotation at the hospitals in search enhances ...
  • Chukri, Joelle (Notre Dame University-Louaize, 2015)
    Purpose -- The banking sector is the backbone of the backbone of the Lebanese economy, and Lebanese banks hold over half of the public debt. Therefore it is critical to periodically assess their efficiency and profitability. Failure to do so could lead the country to a debt crisis or even bankruptcy. The purpose of this study is the measure the efficiently and productivity of 24 Lebanese commercial banks in 2008, 2011 and 2013. Design/ methodology/ approach -- To measure relative efficiency, the study employed three data Envelopment analysis (DEA) models which are the CCR, BCC and A&P. the ...
  • Daher, Nassar (Notre Dame University-Louaize, 2003)
    This study is focused on the application of the monetary policy instruments in Lebanon throughout the 1993-2002 period and their impact on the Lebanese economy, namely the business cycle. Theoretically, we survey the techniques of monetary control and identify the process whereby these techniques might affect the macroeconomic behavior. Theories of how to conduct the monetary policy view the latter as an economic instrument which uses money supply and interest rates as intermediate objectives to help achieve a healthy business cycle-growth in output, low unemployment and low inflation. ...
  • Hosni, Rasha Shukri (Notre Dame University-Louaize, 2011)
    The topic of this thesis is the area of organizational behavior and human resources, and it is: "motivation and empowerment on the job for teachers: the case of four 'American-type' private schools managed by School Development Consultants (SDC) in Lebanon". As a result, the following are the two research questions that were explored: What are the problems faced by the faculty of the four schools that are resulting in a lack of intrinsic motivation, specifically empowerment? As a result of the findings in researcxh question 1, what type of plan should management develop to secure an increase in ...
  • Apikian, Gacia (Notre Dame University-Louaize, 2014)
    Purpose - This thesis attempts to explore the effect of online marketing for nonprofit nongovernmental organizations in Lebanon in the education sector. It also serves to investigate whether online marketing is an effective means of communication with target audiences to increase positive perception, awareness, volunteerism and donations. Design/methodology/approach - The researcher undertook a case study on Paradis d'Enfants, a nonprofit nongovernmental association of primary schools. The researcher conducted an interview, online and offline questionnaires, and reviewed online analytics to ...
  • Akiki, Rania Elie (Notre Dame University-Louaize, 2013)
    Public transit is considered nowadays a basic mobility service helping people reach their destinations. However the absence of optimized public transport services in Lebanon and the increased dependency on private cars by the Lebanese are the major concerns of this research study. The key finding indicate that in order to increase public transport usage, the service should be designed in a way that meets the levels of service required by customers and by doing so, attract potential users. The present study investigates the accuracy of perceptions of Lebanese public transport users and private ...
  • Moufawad, Jean-Pierre (Notre Dame University-Louaize, 2021)
    The Purpose of this study is to identify the relationship between the factors of alumni engagement and how the level of engagement will affect alumni donations in Notre Dame University Louaize. Thus enabling Lebanese universities, especially Notre Dame University- Louaize to better understand the alumni community, and hence cater to their needs through creating strategies that take the factors into consideration. The research design adopted a quantitative deductive approach and the results obtained, were through the data collected using statistical techniques. The sample was selected using a ...
  • Yammine, Joseph (Notre Dame University-Louaize, 2021-05)
    Purpose –Performance management system are an integral part of the running of a business or an organization and constitute one of the aspects of skills management. Managers make it possible to estimate the capacities and the performances of their subordinates and to be able to measure the real competences of an employee and to find practices that enhance their motivation and performance at work. Design/methodology/approach – The research methodology relies on a quantitative approach. Purposive sampling is used in as far as the selected population refers to administrative employees at the Notre ...
  • Aoun, Grace (Notre Dame University-Louaize, 2021)
    Purpose – Human resources management practices constitute an important intervention lever and more particularly those related to young generation integration. In such, the main research statement tries to understand how do HR practices overcome generational cleavage to better integrate Generation Z into the workplace?” Design/methodology/approach – the research study adopts a quantitative approach. It consists on adopting a deductive reasoning by analyzing, first, the literature review, and to formulate accordingly research hypotheses to be tested on the selected population. Findings – The ...
  • Tangwa, Bongben Emmanuel (Notre Dame University-Louaize, 2022)
    Employee performance appraisal is one of the Human Resource Management (HRM) crucial tools employed by managers to get the best performance from their employees to achieve organizational goals and objectives. The reason is that, employees play a fundamental role in accomplishing organizations’ goals and objectives. Therefore, this study sought to establish the role of employee performance appraisal in achieving organizational goals. The study also sought to ascertain whether job satisfaction mediates the relationship between employee performance appraisal and organizational goals. The subjects ...
  • Baradhi, Dounia (Notre Dame University-Louaize, 2021)
    The study purpose is to assess students’ satisfaction on services provided by higher education institutions (HEIs) and consequently their loyalty towards the institution. The research design followed a quantitative approach where a questionnaire was developed based on a seven-point Likert scale. Data was collected from 297 students at Notre Dame University-Louaize (NDU) in Lebanon. The results elucidated that the affective component positively and strongly influences students’ satisfaction. Variables related to physical facilities did not outstand in the results so we were not able to conclude ...

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