Samara, Bassam Samir
(Notre Dame University-Louaize, 2008)
The aim of this thesis is to increase understanding of the dynamics of foreign
market expansion and as a result assess the opportunity and feasibility for a Lebanese
engineering consulting firm to expand internationally. There are two major objectives
for this expansion strategy. First, to increase geographical penetration and presence, in
order to identify and grasp new opportunities worldwide, and as a result enlarge the
customer database. Second, is to look for cheaper and more efficient workforce, and
make use of economies of scale, which will result in a decrease in costs and increase ...