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Browsing Theses and Dissertations by Author "Sleilati, Esther, Ph.D."

Browsing Theses and Dissertations by Author "Sleilati, Esther, Ph.D."

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  • Digital marketing tactics by civil society organizations in Lebanon : the best practices uncovered 
    Hawi, Lara (Notre Dame University-Louaize, 2023-05)
    Purpose: This thesis aims to analyze the digital marketing tactics used by marketing specialists at Lebanese Civil Society Organizations (CSOs) to identify the most effective practices for increasing volunteerism, expanding the audience, and attracting donors. Research Method: The study used qualitative research, conducting in-depth interviews with five experienced marketing specialists working for CSOs. Findings: Social media, email, and content marketing tactics are effective in engaging more volunteers, expanding the audience base, and attracting funds from international donors. Search ...
  • Satisfaction with mobile phone services in Lebanon : application of the American customer satisfaction index (ACSI) in the Lebanese mobile phone services industry 
    Al Hasrouti, Elie (Notre Dame University-Louaize, 2014)
    Purpose - The goal behind this research is to offer an accurate description of the perceptions and behaviors of mobile phone users in Lebanon by adapting the ACSI model to explore the antecedents and results of the end user satisfaction. Design/methodology/approach - The data were gathered via an online survey from 232 mobile phone subscribers in Lebanon using the convenience sampling technique. Findings - The service perceptions and customer behaviors of mobile phone subscribers in Lebanon were illustrated to an extent by the adapted ACSI model as the discriminant validity between perceived ...

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