Purpose – The purpose of this research is to explore the factors that influence the Lebanese consumers' perception regarding the c-banking services and to segment and profile the users using the retrieved factors. Design/methodology/approach – A post-positivist epistemology and a deductive reasoning approach were adopted in this research. An online survey was administrated and 323 responses were collected. A factor analysis, regression analysis tests, non-parametric tests and a cluster analysis test were performed using Excel, SPSS, and EViews. Findings – The qualitative findings of this ...

Purpose - This study was conducted in order to investigate and analyze the underlying impact that mobile banking applications’ service quality has on customer satisfaction within the Lebanese context, specifically North Lebanon. Design/methodology/approach - Deduction was the reasoning approach embraced in this study. Using an online distributed questionnaire, there was a collection of 157 usable responses. Data was analyzed using SPSS. Moreover, correlations along with regression and other tests were used to test the considered hypotheses. Findings – The hypotheses considered in this study were ...