Purpose - This research will attempt to investigate the critical factors that affect the customer satisfaction for the Lebanese telecom service providers market. Design/methodology/approach - The study is based on a positivism epistemology, objectivist ontology, and deductive approach. A quantitative self-administered questionnaire is conducted by random people that use the Mobile Services from all ages all over Lebanon. Findings - The quantitative findings of this study showed that there are four critical factors that mostly explain the concept of customer satisfaction for the Lebanese telecom ...

Purpose – With the digitalization of services, banks seek to implement online banking in order to shift from traditional banking and provide customers with the needed services without customers having to physically be present in bank branches. This shift would enable banks to have a wider reach, and would contribute to the efficiency of the banking process. The purpose of this study is to identify the factors that impact consumer satisfaction with online banking services, focusing on service quality, web design, and privacy and security. Design/methodology/approach – This study explores the ...

With the beginning of the new millennium and after witnessing the globalization era, we cannot but continuously look and identify opportunities to ensure product continuation. The market is becoming more and more competitive especially that consumers are becoming more knowledgeable about what they purchase and what they consume. Moreover, with all the economic challenges Lebanon is facing, the consumers are becoming demanding regarding each and every product in the market. The purchasing decision for many consumers is not based on the brand name anymore but rather its affordability. the amount ...