Purpose: The present research aims to explore the different factors influencing employee job satisfaction in Blom Bank branches in North Lebanon. Moreover, the impact of job satisfaction on employee retention was also investigated in this study. Another aim of the study was to investigate the impact of rural-urban differences on the job satisfaction of the employee. Design: Primary data was collected from the employees working in five branches representing urban and rural areas of Blom Bank Lebanon, mainly Zahireh Branch, Amioun branch, Halba branch Boulevard branch, and Azmi branch of Blom ...